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	<title><![CDATA[neuroscience Resources | BNET]]></title>
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		<title><![CDATA[Neuromarketing: Unlocking The Decision-Making Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98202]]></link>
		<description><![CDATA[From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing....]]></description>
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		<pubDate>Tue, 07 Sep 2004 00:00:00 -0700</pubDate>
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