Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- CSR-Washing is the New Greenwashing
- CSR-Washing is the New GreenwashingRE: CSR-Washing is the New GreenwashingCSR - Customer Service Representative - oops wrong industry Banking. Whenever I hear or read "Green" in an advertisement I apply more than a "grain of salt" when attempting to ferret out the accuracy or efficacy of the message...
- Discussion threads 2008-08-19
Additional Resources
- CSR-Washing is the New Greenwashing
- Greenwashing. It's such a catchy piece of shorthand. Greenwashing, for those of you who haven't heard, describes a marketing communications activity that companies engage in when they want to be perceived as ecologically sustainable, even when they're not. Greenwashing, as the BNET Business Dictionary notes, could amount...
- Blog posts 2008-08-18
- Advertising Roundup: Yahoo and Google Feeling Slow Ad Market, FTC Cracking Down on Greenwashing, and More
- Yahoo reports Q3 earnings, layoffs -- Yahoo reported a 64 percent drop in income for Q3 and CEO Jerry Yang warned investors that the near future of the advertising market isn't looking bright. The company will slash 10 percent of its workforce in Q4. [Source: CNET] FTC...
- Blog posts 2008-10-21
- Google and GE’s Clean Tech Initiative: Mere Greenwashing?
- Last week, StrategyEye Cleantech reported that Google and General Electric would team up to “support cleantech development and promote policies for renewable energy and sustainable business.” GE CEO, Jeffrey Immelt, and Eric Schmidt, CEO of Google, announced the alliance at “Zeitgeist,” Google’s annual gathering of industry heads, journalists and...
- Blog posts 2008-09-22
- Environmental Messages Need to Be Authentic
- It's not news that the environment and sustainability are hot topics and that many companies are striving to "green" their corporate images. But a new report by Nielsen Online says you better not try "greenwashing" or the environmental blogosphere will take you to task. Instead, said Nielsen,...
- Blog posts 2008-04-03
- Shell and Valero Put Their Money Where Their Business Is
- The reactions of environmental organizations to Shell announcing that it would pull out of wind and solar investment, with Greenpeace taking the crown as usual with its comment that the company has "“rejoined the ranks of the dirtiest, most regressive corporations in the world." Several other organizations...
- Blog posts 2009-03-20
- Ten clean technology predictions for 2010
- For several years now, as each year comes to a close, we've been issuing predictions for the coming one. While we certainly acknowledge we've not necessarily gotten each one right in years past, a great number of our predictions have proved prescient (see Eight cleantech developments to watch for in...
- News items 2009-11-30
- Keeping Current on Green Management
- What does it mean to be a "green" manager? How about a green company? What is a green product, really? Will customers pay more for environmentally sensitive goods? These tough questions are under discussion at a new Harvard Business blog series called Leading Green. It's a valuable...
- Blog posts 2008-06-18
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- The Cautionary Tale of GMnext
- General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...
- Blog posts 2008-02-20
- Kohl's Greens Up Its Image, and the Timing Couldn't Be Better
- With all that’s going on in the economy, the “new normal,” price wars, web wars and every other kind of initiative retailers are launching to chase the few dollars frugal consumers are spending, the amount of time, attention and money retailers are spending on sustainability seems amazing. ...
- Blog posts 2009-11-04
- Hotels Queuing Up to LEED Sustainability
- Roughly one in five hotels plans to apply this year for a coveted green stamp of approval -- Leadership in Energy and Environmental Design, or LEED, certification. Many companies, however, are already ahead of the game, because environmentally-conscious and often affluent guests are eager to lessen their guilt by reducing their carbon footprint. ...
- Blog posts 2008-10-01
- Does it matter that Apple pulled out the Chamber of Commerce over climate change?
- Posted by: Adam Aston on October 06 After all, companies routinely come and go from professional bodies with little notice. And with some 3 million business members, the Chamber is the world's largest commercial federation. So what difference does one less computer maker mean? Apple's brand power is a new...
- News items 2009-10-06
- << Previous
- page 1 of 1
- Next >>
Presented by American Express