Resources

5 Resources for

new media

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BNET Resources

Todd Krieger: New Media Marketing Sherpa
Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
Tags: New Media, Todd Krieger, Denou, Advertising & Promotion, Marketing, Social Networking, Media, Denuo, Branding, Online Communications, Marketing Research, Advertising
Videos 2008-03-08
Bill Robinson: Democratic Advertising
Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
Tags: politics, television, new media, advertising, Bill Robinson, Saysme.tv, sayeme.tv, Venture, Advertisement, commercials
Videos 2008-03-08
Lori Schwartz: The Evolution of New Media Marketing
As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
Tags: advertising, technology, Interpublic Emerging Media Lab, Media, marketing, new media, Marketing Research, Lori Schwartz
Videos 2008-03-08
Marc Campbell: New Entertainment Business Models
Marc Campbell is a comedian who used his strong business background to found Independent Comedy Network. The Network is an online venue for premium entertainment which uses unique and innovative structures in creating partnerships with both creatives and content distributors. Campbell talks about his company's strategy which is geared toward...
Tags: Independent Comedy Network, Creative Strategy, Marketing, New Media, Entertainment, Marc Campbell, Advertising & Promotion
Videos 2008-03-08
WTF, California???
Civil rights activists gather in New York City to protest Proposition 8.
Tags: abc, america, arkansas, barack, blog, blogs, california, campbell, capitol hill, citizen journalism, civil, colorado, comedy, court, earth, eight, elections, florida, fox, funny, gay, god, government, homophobic, lindsay, marriage, media, men, moblogic, NBC Universal Inc., new media, news, obama, opinions, politics, pop culture, prejudice, proposition, protest, rights, sexy, supreme, union, united states, video, white house, women, world, wtf
Videos 2008-11-14

Additional Resources

New Media Index Contrasts Blogs & MSM
The Pew Research Center's Project for Excellence in Journalism PEJ is widely considered one of the most authoritative efforts tracking the quality of journalism in mainstream media, but until today, it has not been able to provide a similar service for bloggers, social media sites SMS, or other user-generated content...
Tags: Media, Blogger, Pew Research Center, PEJ, Blogging, Advertising & Promotion, Internet, Marketing, David Weir
Blog posts 2009-01-30
New man for new media at Warner.(Brief Article)
Warner Bros. created a position for new-media over-sight last week, naming Kevin Tsujihara executive vice president of new media. Tsujihara, 35, will direct all new-media and Internet initiatives, including Warner Bros. Online and Entertaindom Warner Bros. created a position...
Tags: Warner Bros. Entertainment Inc.
Research articles 2000-03-20
Forum shows firms new media. (Apple Computer's new media forum)
Apple Computer's new media forum, at the Marriott Marquis Hotel, in New York, New York, during July 1995, highlighted ways that the home textile firms could use technology to save money by developing media materials. United Digital Artists gave a seminar Apple Computer's new media forum, at the Marriott Marquis...
Tags: Apple Inc.
Research articles 1995-07-10
David Dorans appointed Director New Media UKTV and Neil Morris appointed Head of New Media UKTV.
M2 PRESSWIRE-2 June 2000-UKTV: David Dorans appointed Director New Media UKTV and Neil Morris appointed Head of New Media UKTV C1994-2000 M2 COMMUNICATIONS LTD RDATE:31052000 UKTV, the BBC/Flextech joint venture, has expanded David Dorans' role as General Manager UKTV...
Tags: British Broadcasting Corp., director, TVs
Research articles 2000-06-02
Google, MySpace, Facebook Lead New Media Globalization
It's often tempting for those of who've long been active on the Web to think that the growth of new media is still being fueled by the geeks and entrepreneurs of Silicon Valley. But the truth is that there is an apparently unquenchable demand for news from...
Tags: Marketing, Advertising & Promotion, MySpace, Media, Globalization, Facebook, Web, Google Inc., David Weir
Blog posts 2008-04-01
CBs creates new-media division.(Fast Track)(CBS Digital Media)(Brief Article)
CBS has named Larry Kramer president of CBS Digital Media, a new division comprising its various online and new-media operations. Kramer, who founded CBS Marketwatch (now Dow Jones' Marketwatch), will head up CBS.com, CBS Sportsline.com, CBSNe CBS has named...
Tags: digital media, Kramer
Research articles 2005-04-04
Why New Media Demands a Global Strategy
It's often tempting for those of who've long been active on the Web to think that the growth of new media is still being fueled by the geeks and entrepreneurs of Silicon Valley. But the truth is that there is an unquenchable demand for news from all corners of the...
Tags: Strategy, Web, Media, Advertising & Promotion, Marketing, David Weir
Blog posts 2008-04-09
Fernhart New Media -- Oscar winners; Fernhart New Media today announced that it has been appointed by FilmFour.com to design and build a micro site - www.filmfour.com/oscars - promoting FilmFour.com's coverage of the 74th Annual Academy Awards.
M2 PRESSWIRE-12 February 2002-FERNHART NEW MEDIA: Fernhart New Media -- Oscar winners; Fernhart New Media today announced that it has been appointed by FilmFour.com to design and build a micro site - www.filmfour.com/oscars - promoting FilmFour.com's coverage of the 74th Annual Academy Awards...
Tags: Bacardi Ltd.
Research articles 2002-02-12
New hopes for new media at NATPE.
It's win some, lose some on the show floor, as first-timers step in for departed exhibitors If Jeff Probst wants to talk to some real survivors, he should check out the new-media companies at NATPE. The new-media market has run into...
Tags: company
Research articles 2001-01-15
Viacom units aim: new process. (Viacom New Media Division)
This is not an ancillary business," Viacom International senior vice president Michelle DiLorenzo says of the Viacom New Media Division she heads. New Media "is our core business. Our job is to make sure Viacom programmers are empowered to This is not an ancillary business,"...
Tags: Viacom Inc.
Research articles 1993-06-07
The Tipping Point Toward New Media
In almost every article you'll read on the topic, it's noted that newspapers still collect more ad revenue than do digital media. AdAge estimates that in 2008 newspaper ad revenue will drop 7.7% to $41.9 billion, while internet and mobile ad revenue will grow 20.9% to $26.6 billion, based on...
Tags: Newspaper, Advertisement, Media, Advertising Revenue, Barber, Advertising & Promotion, Internet, Marketing, David Weir
Blog posts 2008-10-14
The New York Times Company Broadcast Media Group Names C. Lou Kirchen Divisional Vice President and Christine M. Di Stadio Senior Vice President of Marketing and New Media
NEW YORK -- The New York Times Company Broadcast Media Group announced today that C. Lou Kirchen has been named divisional vice president and Christine M. Di Stadio has been named senior vice president of marketing and new media. Both appointments are effective immediately. "Lou has successfully led our...
Tags: board, Company, MARKETING, New York Times Co.
Research articles 2004-10-11
FortuneCity ranked 16th largest new media property internationally by Media Metrix & 13th largest in Europe by Nielsen//NetRatings; Media Metrix ranking up from 18th last month - growth achieved with significantly smaller marketing expenditure.
M2 PRESSWIRE-4 October 2000-FORTUNECITY.COM: FortuneCity ranked 16th largest new media property internationally by Media Metrix & 13th largest in Europe by Nielsen//NetRatings; Media Metrix ranking up from 18th last month - growth achieved with significantly smaller marketing expenditure C1994-2000 M2 COMMUNICATIONS LTD ...
Tags: comScore Media Metrix, Europe, INTERNET, MARKETING, Nielsen//NetRatings
Research articles 2000-10-04
South Africa's Media Powerhouses Left in the Dark as Emerging Media Companies Embrace New Media
CAPE TOWN -- The ICT group at Frost & Sullivan (http://www.ict.frost.com/) is pleased to announce that it will be hosting its second quarter analyst briefing on IP Convergence in South Africa's Media Sector on 19 June 2008 at 3pm BST / 4pm CAT. While traditional media companies in South...
Tags: Frost & Sullivan, MARKETING, media
Research articles 2008-06-11
BREAKING: WGA Files For Arbitration Against Producers For Not Keeping Up On New Media Residuals
And so it starts again: The Writers Guild of America WGA is planning to file for arbitration against the Alliance of Motion Picture & Television Producers AMPTP, alleging that the producers are not complying with the new contract that was negotiated after a prolonged strike during the winter of...
Tags: Media, Microsoft Windows Genuine Advantage, Arbitration, Agreement, WGA Statement, Rafat Ali, Entertainment
External links 2008-11-20
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