the processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis,...
Are you happy with your company's record of New Product Development NPD? Were the projects well run and did the products launch on time? Are the new products superior to competition with real, saleable value for the customer? Did the new products deliver the promised revenue and profit improvement? Nowadays,...
To some, “new product development” means inventing something new. In reality, though, most new products are modifications of existing products or ideas. Sometimes, adding an element of service onto an existing product is also referred to as new product development.The power of new product development lies in the potential for...
Innovation and new product development are critical to firm success and are often cited as means to a sustained competitive advantage. Unfortunately, the question of which innovation programs to pursue and how they should be funded is not trivial. This paper examines the resource allocation and portfolio problem. Special emphasis...
Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance product public relations using a variety of media.What You Need to KnowWhen should I hold a press conference?...
In channel structures characterized by a powerful retailer, the dominant retailer's acceptance of a manufacturer's new product often determines the success of the new offering. Focusing on a manufacturer in such a market, an approach was developed to positioning and pricing a new product that directly incorporates the retailer's acceptance...
This paper explores several important aspects of the management of New Product Development NPD in the Chinese steel industry. Specifically it explores NPD success factors, importance of management functions to new product success and measures of new product success from the perspective of the industry's practitioners. Based on a sample...
The purpose of this paper is to understand how communication behaviours influence new product development NPD speed and organisational learning. Through the use of structural equation modelling, this research tests a model examining the effects of communication behaviours (i.e. communication quality, bi-directional communication, and communication frequency) on NPD speed and...
Companies need to ensure that each and every New Product Development NPD project results in not only a successful new product but also generates learning for the organization. Post-Project Reviews PPRs are widely recommended as an appropriate mechanism to stimulate project-to-project learning in NPD teams. Surprisingly, empirical research on their...
Since the seminal work by Comanor and Scherer (1969), researchers have been using patents as a proxy for new product development. This paper reevaluates this relationship by using novel new data. It demonstrates that the relationship between patenting and new FDA-approved product introductions has diminished considerably since the 1950s, and...
New Product Development NPD classes based around problem-based learning provide an effective vehicle for authentic learning and realistic design experiences. Self-reflection provides one mechanism to expose learning accomplishments to the instructor and help the students develop self-assessment skills for professional practice. As one component of a self-assessment learning process this...
For small and large firms alike, New Product Development NPD represents an opportunity to create competitive differentiation, reach new markets, and grow revenues. Without differentiated new products, firms are often forced to compete based on pricing. Ultimately this will result in margin erosion and a loss of competitive advantage. According...
Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This paper validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational processes that are related to supplier involvement. The empirical validation is based on a...
The need for product innovation has never been greater. Product lifecycles are shorter than ever, and pressure continues to mount for organic growth. Companies that fail to innovate face a grim future. The problem is that winning with new products is not so easy. Only one out of four development...
Leading manufacturers are reaping gains by pursuing business capabilities that improve team performance in new product development and that coordinate those efforts around customer needs. These companies are taking steps to compress the time it takes to deliver innovative products that meet market requirements. They are using product lifecycle management,...
The successful development of new products and services is crucial to the long-term survival of business enterprises. With increased competition to the market place and shortening product life cycles pressure has been imposed on all enterprises to innovate more efficiently. This paper presents the development of an initial best practice...
In this research a multi-method approach is adopted to better understand new product development processes in different environments. Drawing on research that distinguishes among three industrial contexts for product development, three congruent project designs are developed using information processing theory. Using these theoretical arguments as a foundation, they develop a...
Interorganizational alliances are widely recognized as critical to product innovation, particularly in high technology markets. Many New Product Development NPD alliances tend to be asymmetric, that is, they are formed between a larger firm and a smaller firm. These asymmetric alliances typically result in changes in the shareholder values of...
Hypotheses were developed to capture the dynamic capabilities that result from inter-firm partnerships during the joint New Product Development process NPD - the ability to build, integrate, and reconfigure existing resources to adapt to rapidly changing environments. These capabilities, in turn, were proposed to have a positive impact on NPD...
Reliability feedback information from the field is essential for product improvement. Traditionally, consumer electronics service center have provided the product designers with reliability information about product generations on the market at that time. This paper investigates the suitability of current service processes for the collection of information about non-technical failures...
Successful New Product Development NPD activities need high amounts of new knowledge from a variety of different sources. When the NPD activities are seen as a process of knowledge accumulation, two knowledge processes are identified: knowledge acquisition and knowledge utilization. This paper focuses on the process of knowledge acquisition from...
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