The news cycle is dead. Long live "The Opinion Cycle." So says Lee Ann Schreiber, ombudsman for ESPN. In a terrific piece on ESPN.com, Schreiber dissects various sports "controversies" and concludes that a) very little actual reporting was done but b) tons of opinions were spewed. ...
The article is about working with the media at the crisis times. Usually the experience of many is thatt every time when some one work with press, he wind up dealing with a crisis. “It’s even somewhat likely that you view the media with all the joy...
By Andrew Tyndall Flash! asked B&C Contributing Editor Andrew Tyndall to consider the coverage of O.J. Simpson's latest appearance in the news cycle against the record coverage he inspired when he first rose to infamy a decade ago. ...
Coverage of the Iraqi prisoner scandal dominated the news cycle and daytime ratings. Which explains, in part, the tepid showing of syndicated TV shows in the first week of May. Syndicated ratings for the week ended May 9, which included the ...
What separates the pitch people from public relations experts: the ability to maintain momentum when there is no news being generated by the company. Few companies, even the large multinationals, can generate real, hard news every week. Smaller companies struggle to issue a press release each month. As the PR...
When the recent deadly earthquake struck China, the first news about it broke on Twitter. Twitter? Okay, so this isn't the news cycle your grandmother experienced, or even what your older brother knew a few years back. Interactive digital technologies are placing the equivalent of the old-time...
Managing the president's messages while keeping cool on the hot seat is an all-important job. Add in new media technologies, the 24-7 news cycle and the onset of citizen journalism and it's easy to see how the practice of public relations is changing in the life of a White House...
Every company and organization, at some time or other, faces a crisis that includes rumors. Most crisis communications management is pattern recognition, and rumors follow predictable patterns. In fact, there's a formula that describes how rumors work and that provides a very useful tool for understanding how to kill false...
In simpler era, the newsweeklies ruled the U.S. media roost. Time, Newsweek, and U.S. News & World Report broke stories and often had the definitive word on important issues. Their choices of which faces to place on their covers made news. But first cable television, then the...
It is true that, people want and need to know about company. Unfortunately, the vast majority of publicity hounds subscribe to this theory. In reality, however, their company and product lacks the necessary relevancy to secure anything but "burst" coverage—the sporadic attention given by beat reporters to major announcements. ...
Barack Obama has a media strongman, according to a story this week in the Wall Street Journal. His name is Robert Gibbs, and his job is to wrangle the media into doing and saying what the Obama campaign wants them to say. Here's a snippet from the...
It has been observed that Trust is in short supply these days and for good reason. Examples of companies, institutions, and people who have violated the trust placed in them seem to grow with every news cycle. The result is that prospects and customers are skeptical and scared. No doubt,...
Everyone in New York, and every baseball fan, knew the Mets were going to announce the firing of under-performing manager Willie Randolph. It wasn't a matter of if, but when. It turned out that when was at 12:15 am early Tuesday morning on the West Coast, which...
The positive and the negative with celebrity endorsers is that your brand becomes intertwined with their fate. Life is grand when actress Lindsay Lohan, star of Disney's Herbie: Fully Loaded, is the fresh face on your cereal box. Until she checks in to rehab. You've probably...
If you're interested in how the news media creates and sustains fame, if PR alone can manufacture a celebrity or whether or not any press is good press, download this interview with Mark Borkowski, author of the new book, "The Fame Formula." Go to the podcast with...
It's a Presidential election year, which almost always means good financial news for the television industry. This year is no exception, as the political parties and leading candidates pour hundreds of millions of dollars into high-stakes TV ad campaigns. Meanwhile, where is network TV news in this mix? ...
Today the House Energy and Commerce Subcommittee held a hearing on toy safety. (A minute by minute blog of the event, for anyone interested, is available here.) The Senate held a similar hearing one week ago. Both events serve as a reminder, in case we needed one, of the recent...
While the antidepressant market is both robust and lucrative, as we saw in part 1 of this three-part series, it is also controversial. No drug category is so dogged by doubts and questions, and yet so widely prescribed, as antidepressants. The most recent major event in the...
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