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- Mars, Buffet Could Soon Bid For Wrigleys
- Mars Inc and billionaire investor Warren Buffett's Berkshire Hathaway Inc were close to a deal to acquire the Wm Wrigley Jr Company for more than $US22 billion ($A23.58 billion), a deal that could transform the confectionary industry, newspapers reported on Monday.The deal could be announced as early as Monday,...
- News items 2008-04-28
- Iberdrola Finalising British Energy Bid
- LONDON (Reuters UK) - Spanish energy group Iberdrola (IBE) is understood to be putting the finishing touches to a bid for nuclear power generator British Energy Group (BGY), the Times reported on Thursday. The newspaper said Iberdrola, which owns Scottish Power, is expected to put...
- News items 2008-05-07
- The Times, The Trib, The Post: Coast to Coast newspaper Freefall
- Guess what. There's starting to be glimmer of hope for some of the top U.S. newspapers, although it's buried in a metric that remains unfamiliar to most execs: time on site. But first, today's industry news is dominated by the huge red tide sweeping through this...
- Blog posts 2008-04-28
- Journal Register Could Be First Major Chain Bankruptcy
- Despite all the red ink and job cuts at the nation's newspapers this decade, no major chain has gone bankrupt -- yet. That may be about to change, however. The Journal Register Co. announced recently that it has retained the investment bank Lazard Freres &. Co. to advise its board...
- Blog posts 2008-04-11
- How to Get National Exposure for Your Business or Service
- For most small businesses the likelihood of showing up in the Wall Street Journal or Inc. Magazine is pretty remote. But it's not impossible. In big cities, news of local interest has to compete with news from the entire world. In small towns, including small neighborhoods in big cities, local...
- White papers
- Build a Better newspaper Marketing Campaign
- This article from SAP describes the challenges that the circulation departments of daily newspapers face in trying to rebuild shrinking subscriber bases. Learn about the impact that the FTC's Do Not Call Registry is having on newspapers' ability to identify and capture subscribers, and find out how an integrated customer...
- White papers
- SCORE Helps newspaper Entrepreneur Start The Presses
- After spending few years as a freelance journalist in Houston, Kerry had moved to metropolitan St. Louis to be closer to her Midwest roots. In searching for a new writing opportunity, she found that while only the Mississippi River separated the city from its Illinois suburbs, there was a big...
- Case studies
- newspaperless?
- When the Capital Times, the daily newspaper serving Wisconsin's capital city, Madison, announced it was "going paperless" recently, the story (briefly) attracted national attention. I wonder whether a year from now, a similar announcement from, say, Lansing or Sacramento or Little Rock would even be covered outside...
- Blog posts 2008-02-19
- Saving the newspaper Industry, Slashing One Section at a Time
- The LA Daily News has diminished and moved its business section to make room for KNOW, a section that will "contain in-depth information about everything from relationships to cars, from issues of faith to the history of the region." The business section, now located in B2, no longer includes stock listings. Likely, KNOW will start...
- Blog posts 2007-10-30
- Implement a PR Strategy in 7 Days
- One should make a list of all the publications in his or her target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. Next, the person should determine the radio and television stations...
- White papers 2004-03-15
- Automated Payment Processing Systems for newspapers
- This paper discusses the credit cards processing which has become a way of life for newspapers. Because the greatest percentage of a newspaper's revenue is generated through advertising and circulation payments, having a fast, flexible, and secure way to process payments is essential. In the past, newspapers engaged in the...
- White papers 2003-12-12
- How newspapers Work
- From the executive summary: ‘Newspapers are the original form of broadband communication, a distinction not always recognized in the age of the Internet. Long before there were computers, televisions, radio, telephones, and telegraph, newspapers were the cheapest and most efficient way to reach mass audiences with news, commentary and advertising....
- White papers 2003-01-01
- newspaper Inserts: Effective Advertising Tools For Small Businesses
- Small businesses have a difficult time promoting themselves. The number of advertising pages in magazines and newspapers rises and falls with the economy. But even at times when the economy is somewhat soft, notice that your local newspaper is still filled with inserts. That's because many companies have discovered the...
- White papers 2002-01-01
Additional Resources
- Gaining newspaper Editorial Board Support: How To Get What You Deserve
- From the executive summary: ‘In many locales, the newspaper editorial board exerts great influence over how people in the community view issues and for whom they vote in elections. It also establishes the overarching values and sets the tone for the rest of the newspaper. When a newspaper takes an...
- White papers 2002-11-01
- What You Should Know Before You Place a Small Town newspaper Ad
- In many small towns, the newspaper may be the only available form of advertising media. And, if a person likes most small business owners, the person does not have an unlimited advertising budget. So, if a person were to decide to use the newspaper to get the message out, it's...
- White papers
- Why Brands Are Needed to Drive Store Traffic
- Today, the key is getting your customers' attention. And it's getting harder all the time! Advertising effectiveness is more critical everyday because consumers are being impacted by more advertising forces. It's no longer just newspaper ads, it's newspaper ads and newspaper inserts. By making sure newspaper ads have all the...
- White papers 2003-01-01
- Find, Catch, and Keep newspaper Subscribers
- With newspaper readership steadily declining over the last decade, publishers are understandably seeking new and inventive ways to boost subscriptions. This informative article from SAP describes the negative impact that online and broadcast media outlets are having on newspaper circulation departments around the world, and explains how SAP's campaign automation...
- White papers
- Successful Sales Advertising
- Before TV and the Internet, companies had few options for advertising. The local newspaper was the most effective way to be noticed by the public. Advertising agencies specialized in print media and knew how to generate sales from newspaper and magazine ads. Nowadays, companies have several options for advertising their...
- White papers
- Advertiser leads In Ads, Circulation
- If the number of paid display advertisements in a newspaper and its circulation are key indicators of success. Newspapers track advertising volume in column inches, a number reached by multiplying ad depth in inches by number of columns. The larger the ad, the more money the newspaper receives in ad...
- White papers 2003-01-01
- Comparative Sales Advertising
- It is inevitable that a downturn in the economy would prompt advertisers to more closely scrutinize where they spend their money. Those who are selling newspaper advertising will find that one of the major competitors is radio advertising. Radio advertisers have convincing sales tools, such as audio spec ads and...
- White papers
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