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BNET Business Dictionary
- Niche Market
- a very specific market segment within a broader segment. A niche market involves specialist goods or services with relatively few or no competitors. Niche consumers often look for exclusiveness or...
- Niche Market definition on BNET »
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- A Pig's Tale: Marketing Stories For New Value Chains
- Niche markets are considered high-risk ventures that are not expected to survive. Major mass markets that control billion-dollar inventories are the markets are admired. It is considered that mass markets, on account of their economies of scale, have resilience and reliability. The paper argues for the converse. It suggests that...
- White papers 2003-01-01
Additional Resources
- Myelodysplastic Syndromes - First Approvals Spur Some Interest in a Niche Market
- NEW YORK -- Reportlinker.com announces that a new market research report related to the Pharmaceutical industry is available in its catalogue. Stakeholder Opinions: Myelodysplastic Syndromes - First approvals spur some interest in a niche market To order this report: www.reportlinker.com/p074968/2008/02/Stakeholder- Opinions-Myelodysplastic-Syndromes---First-approvals-spur- some-interest-in-a-niche-market.html Myelodysplastic syndromes MDS are...
- Research articles 2008-02-20
- The European Market for wireless Local Area Networks (LANs) -- A new Study by Frost & Sullivan; Higher performance and declining prices to transform wireless LANs from niche market application to mainstream technology.
- M2 PRESSWIRE-6 June 2000-FROST & SULLIVAN: The European Market for wireless Local Area Networks LANs -- A new Study by Frost & Sullivan; Higher performance and declining prices to transform wireless LANs from niche market application to mainstream technology C1994-2000 M2 COMMUNICATIONS LTD...
- Research articles 2000-06-06
- Monster Motors to Discuss Their Niche Market Online-Auto-Auctions with MN1 News Team
- CHICAGO -- Dan Enright, president of Monster Motors, Inc. (Pink Sheets:MRMT), will be featured live on Market News First (www.mn1.com) for an exclusive interview with the MN1 news team discussing the Company's niche market online-auto-auctions. The interview is scheduled for Thursday, Nov. 30, 2006, at 9:00 a.m. CST.
- Research articles 2006-11-30
- Recession Survival Strategy: Market Segmentation
- Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill. What...
- Blog posts 2008-11-18
- Niche Marketing Of Cattle/Beef
- Niche marketing services a unique market, or a unique portion of a common market, that is not already served. Niche market opportunities are sparked by an observation that a specific consumer preference is not being met, and a business venture develops in response to that preference. Most livestock and meat...
- White papers 2002-03-01
- Niche Marketing: The Difference Between Hitting And Missing Your Target Market
- Leisure center owners rely on market demographics. It's understandable; demographics seem straightforward enough. However, demographics (income, age, ethnicity, marital status, education, etc.) miss the point. The key differentiating characteristic among niche markets is socio-economics and lifestyles. Socio-economics basically means class based upon a person's social and economic standing, while lifestyle...
- White papers 2003-01-01
- Niche publication
- A publication on pork niche market groups in Iowa has been updated to reflect market, industry and organizational changes. Those interested in learning more about these groups are invited to download the new version from the Iowa Pork Industry Center IPIC web site. The publication, "Comparing Swine Niche...
- Research articles 2004-05-17
- Niche marketing gives agent an edge.
- One of the sure-fire ways for an agent to increase their book of business or develop a niche market is to get involved in a potential client's interest or hobby or even explore his own interests, according to some industry sources. Become involv...
- Research articles 1997-09-15
- Niche channels offer unique opportunities.
- Sep 05, 2002 (B&T - ABIX via COMTEX) Advertisers in Australia are discovering the world of pay-TV. Channels such as Fox8, TV1 and Showtime have mass appeal and have very high ratings. However, some special pay-TV channels appeal to a niche market. This is...
- Research articles 2002-09-04
- e-bidd Consummates Agreement To Acquire Niche-Auctioneering Software; New Niche-Auctioneering Super-Site To Go "Live" in 45 Days
- SEATTLE--BUSINESS WIRE--Sept. 3, 1999-- e-bidd.com (BIDD:OTC BB) is pleased to announce that the Company has successfully purchased the worldwide rights to Internet Auction Software and Internet Ad Management Software. e-bidd.com will use the newly developed technology to produce unique, online niche-market services and applications catering to the auctioneering...
- Research articles 1999-09-03
- How to Build Brand Loyalty in a Niche Market
- The blogosphere is a-buzz today with talk about Nike's new Air Native N7 -- a sneaker specially designed for Native American feet, which are wider and taller than the average foot. The N7 is expected to accomplish quite a bit. Not only will the shoe combat obesity and diabetes (all...
- Blog posts 2007-09-26
- Target a Niche Market to Increase Your Sales and Profits
- A niche or target market is a group of potential customers who share common characteristics making them especially receptive to your product, service or opportunity. Identifying a target market makes it easy for you to plan effective marketing activity. It also makes it easy for you to develop a winning...
- White papers 1997-01-01
- Targeting the Hispanic market: Ops increase Spanish package options.(cable operators)
- As cable operators extend their digital deployments, they're also searching for new customers willing to buy the latest technology. And many systems have discovered the fast-growing Hispanic community to be a lucrative niche market for a wide array As cable operators extend their digital...
- Research articles 2002-03-25
- Epolin Targets Niche Market of Near Infrared Dyes.(Epolin Inc.)
- EPOLIN INC., Newark, N.J., has carved out a niche for itself as perhaps the only manufacturer of near infrared dyes that sell without restriction. "We are the only ones around who sell the dyes with no strings attached," says Murray ...
- Research articles 2001-08-13
- Despite Obvious Gains, WiMAX Presents Niche Opportunities Through 2008 for Semiconductor Suppliers, IDC Reveals
- FRAMINGHAM, Mass. -- Although WiMAX presents a potential opportunity for wireless networking and broadband silicon suppliers, it is still too early for communications IC vendors to commit to this technology, reveals a new IDC study. Until major service providers make a firm commitment to deploy WiMAX, only a niche market...
- Research articles 2004-12-07
- Ceramics Expert in Thailand Finds Niche Making Whistles, Flutes.
- By Sujintana Hemtasilpa, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 5--Whether in Chiang Mai, Bangkok or at a provincial market, Siksoke Boonta never fails to draw a crowd when he purses his lips and blows. The 36-year-old ceramics expert...
- Research articles 2003-11-05
- OSB line has found its niche: furniture is proving a surprisingly interesting market opportunity for OSB panels being manufactured by the first plant to produce this board in Brazil. For the first of his articles from Latin America, Richard Higgs visited
- Demand for structural components in armchairs, for example, normally made with plywood or solid wood, has been growing in Brazil's vibrant furniture industry, according to Masisa do Brasil Ltda. [ILLUSTRATION OMITTED] Despite fierce competition from Brazil's plywood sector. ...
- Research articles 2004-06-01
- Branched Alkylbenzene Sumvcs as Niche Market
- BRANCHED ALKYLBENZENE has been virtually eliminated from the world's home laundry detergent products, but a few companies are still producing and marketing it, albeit for a smaller set of niche applications. One such company is Soltex (Synthetic Oils & Lubricants of Texas Inc.), a marketer of...
- Research articles 1997-01-06
- They may be super...but Conti still sees wide-base truck tires as a 'niche'.(Special Report)(Continental Tire North America Inc.)
- Byline: Sigmund J. Mikolajczyk You might call them Conti-come-latelys, jumping on the "super singles'' bandwagon as it's heading out of town, rolling all the way on wide-base truck tires. But Continental Tire North America CTNA Inc. has chosen to take more...
- Research articles 2006-04-10
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