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- Paul Hudson: Targeting an Under-served Market
- Paul Hudson is Chairman and CEO of Broadway Federal Bank, the only publicly traded African American-focused bank west of the Mississippi. Broadway has carved a niche by marketing to churches and religious groups, a strategy that has enabled this regional player to succeed in the face of competition...
- Videos 2008-03-08
- Roger Fishman: Reaching Consumers in the Digital World
- How do you help the corporation you work for foster new ideas? Quit. Roger Fishman worked some very big jobs at some very big companies before founding The Zizo Group. Now, he helps huge corporations such as Procter & Gamble be more agile and adaptive to consumers' needs in a...
- Videos 2007-10-25
- Niche Marketing
- Niche marketing is targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers. Each business activity begins with the intention to fill perceived voids in the market place. However, niche marketing usually refers to small...
- White papers 2003-01-01
- Street Smarts: The Myths About Niches
- Niche marketing involves developing, nurturing, and disseminating unique attributes about a company or its offerings. A well-established niche enables the company to clearly differentiate its offerings from its competitors. A niche marketing strategy helps the company to gain sustainable competitive advantage in the market. It helps in precise identification of...
- White papers 2004-08-01
- Niche Marketing Is Your Key To Avoiding A Common Business Blunder
- Niche marketing occurs when you intentionally focus your marketing efforts on a targeted portion of the Internet or another similar market. These targeted portions, known as niche markets, provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and...
- White papers 2007-08-20
Additional Resources
- 3 Rules for Niche Marketing
- Most companies, whether big or small, direct their marketing to select niche audiences. Even the country's largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for each product group. Taking on a new niche can be a low-risk way to...
- White papers 2002-03-04
- Niche Marketing Of Cattle/Beef
- Niche marketing services a unique market, or a unique portion of a common market, that is not already served. Niche market opportunities are sparked by an observation that a specific consumer preference is not being met, and a business venture develops in response to that preference. Most livestock and meat...
- White papers 2002-03-01
- Niche marketing answers some needs in current climate. (Standard and Poor's 1994 outlook for property/casualty insurance industry)(Agent-To-Agent) (Column)
- Standard & Poor's reminded us of some fairly important and long-standing trends recently in its 1994 outlook for the property-casualty industry, making particular note of the advantages that niche marketing offers in both personal and commercial Standard & Poor's reminded us of some fairly important...
- Research articles 1994-04-11
- How to Use Niche Marketing in a Small Town
- Niche marketing. It's another perfect example of why conventional marketing books are ineffective for business owners in small towns. It's the process of taking a large group and separating out a small portion that has a need for a particular or specialized product or service. It's specializing to a specific...
- White papers
- Niche marketing: special interest videos latest focus - video recordings industry - Video Sell-Through
- With manufacturers focusing more heavily on niche marketing, special interest videos have gained ground in the competitive sell-through industry However, because special interest only represents a small portion of the total industry's overall volume (conservative estimates put special interest video sales at a little over the $100 million a...
- Research articles 1993-09-06
- Know the nooks and crannies of niches: agents advised to take time to build expertise in the fields their programs serve.(Niche Marketing)
- Chiseling out a niche amid all the firms focusing on specialty marketing takes patience and thick skin. Insurance agents and insurers involved in niche business say developing successful programs - even in best-case scenarios - takes time and commitmeChiseling out a niche amid all the firms...
- Research articles 1997-12-01
- Strategic Alliances: Laser Focus Your Niche To Increase Profits
- Strategic alliances are an important aspect of niche marketing because these relationships will help raise awareness for your products and services. A strategic alliance is a business relationship you enter into with a company who has a tangential relationship to your own business, but is not a direct competitor. Strategic...
- White papers 2009-01-01
- Doreen Bierlya moves from Element K Journals publisher to UCG's first chief marketing officer.
- Like Dan Oswald, described in our last issue, Doreen Bierlya has risen fast and high in the few years she has worked in the newsletter and niche-marketing industry. Like Dan Oswald, described in our last issue, Doreen Bierlya has risen fast and high in...
- Research articles 2005-01-31
- Merchandising your products: c-stores are catching the wave in target marketing techniques. (includes additional article with merchandising tips from industry consultants)
- The race is on by convenience store operators and petroleum companies to customize their stores, both in terms of product mix and physical appearance. With the arrival of niche, or target marketing, it isn't so preposterous these days to refer to a C-store as a T-store--or...
- Research articles 1991-05-01
- Merchandising your products: c-stores are catching the wave in target marketing techniques. (includes additional article with merchandising tips from industry consultants)
- The race is on by convenience store operators and petroleum companies to customize their stores, both in terms of product mix and physical appearance. With the arrival of niche, or target marketing, it isn't so preposterous these days to refer to a C-store as a T-store--or...
- Research articles 1991-05-01
- How To Carve Your Niche In The Marketplace
- Over the years, specialization has been referred to as "niche" marketing. As more and more businesses get started, the less time, energy, and money people will have to spend in making choices for those with whom they will choose to do business. Consumers will choose when they have a choice...
- White papers 2003-01-01
- Carve Your Niche By Dominating One
- Today's world has become over communicated and hyper-competitive -- one huge blur of sameness, in the estimation. If person attempts to be too general or too wide in the approach, he will only dissipate among the blur. In addition, people will not see any greater value in buying from the...
- White papers 2003-01-01
- Niche Marketing: The Difference Between Hitting And Missing Your Target Market
- Leisure center owners rely on market demographics. It's understandable; demographics seem straightforward enough. However, demographics (income, age, ethnicity, marital status, education, etc.) miss the point. The key differentiating characteristic among niche markets is socio-economics and lifestyles. Socio-economics basically means class based upon a person's social and economic standing, while lifestyle...
- White papers 2003-01-01
- Nurturing Your Niche - Part 1
- Market niche is something that must be defined then consistently monitored and adapted. One must apply the "Value dynamic" to compare one's products and services to the needs and wants of his or her customer. "Value" is made up of seven related yet unique items - service, response, variety, knowledge,...
- White papers
- Niche marketing gives agent an edge.
- One of the sure-fire ways for an agent to increase their book of business or develop a niche market is to get involved in a potential client's interest or hobby or even explore his own interests, according to some industry sources. Become involv...
- Research articles 1997-09-15
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