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- New Product Sales Forecasting: Which Model Is Best?
- The development and introduction of a new product is an inherently risky venture. Many corporate executives' careers have foundered on the rocks and shoals of new product launches. In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within...
- White papers 2007-01-23
- Notes on a Crisis: What Domino's and Other Brands Under Stress Can Do to Revive Post Catastrophe
- News of the incident spreads like wildfire. Public opinion plummets over night. Executives are reeling from their worst nightmare come true. Employees are demoralized. Sound like the Domino's disgusting video crisis that erupted last month? Actually, the author is referring to the food poisoning incident that felled another QSR chain,...
- White papers 2009-05-10
- Motivating Changes: The Evolution Of An Enduring Business
- Contrary to what some business leaders think, successful organizations were never meant to be stationary. In fact, the natural progression of any business requires that it progress through certain stages, called the business life cycle. The stages of the business life cycle are essentially, Startup, Growth, Expansion and Decline. The...
- White papers 2008-02-21
- Five Tips For Creating A Stand-Out Sales Presentation
- Compelling graphics and images can often make the difference between an informative presentation and a truly memorable one. Whenever possible, use charts, graphs and other visual means to get your point across; it's easier for the audience to comprehend, and will also help you to minimize the amount of text...
- White papers 2008-12-08
- Sales Compensation For Tough Times
- Nowadays, the global economic fabric is again undergoing a test of its vulnerability and organizations are experiencing employee layoffs in record numbers not seen in the last 75 years. In more stable economic times, companies had sales compensation plans with lower base salaries and higher incentives. However, in recent years...
- White papers 2009-02-19
- Job Hunt From Your Current Job
- When trying to find a new job, the last people you want to tell is your current boss and co-workers. However, keeping it a secret can get complicated, as longer office hours are forcing workers to squeeze job hunting and interviewing into the work day. Though a bit of a...
- White papers 2008-01-01
- Dress For Success: First Impressions Count
- Dress code can vary so greatly by industry, company, and geographical area; it can be a very fine line to walk for up-and-coming professionals. After all, there are plenty of stories of people being turned away for being overdressed. When it comes to job interviews, appearance is everything. A little...
- White papers 2008-01-01
- Strategic Talent Management
- Talent management is, at its core, a leadership mindset. It is a chosen culture that unleashes and aligns the passion, commitment, and performance of people at their highest level. It exists in the service of achieving the organization's mission, vision, and business goals. At an operational level, talent management is...
- White papers 2008-02-25
- How To Ruin A Sales Force
- Competing objectives, creeping complexity and poorly conceived IT solutions can sap the morale and productivity of even the most energetic sellers. Sales leadership needs to look no further than its own front yard to find the biggest offender of sales force productivity erosion. This paper explains most common offenses and...
- White papers 2007-10-01
- The Best Sales Force: Finding, Keeping, Grooming
- Against your better judgment, you fell into the "bad breath is better than no breath" snare when your best salesperson with the largest territory quit. You hired "Bill," an enthusiastic guy with a pretty good resume who interviewed well, said all the right things, and assured you he would make...
- White papers 2007-10-01
- Four Best Practices For E-mailing Sales Presentations
- Many times we are asked to e-mail a sales presentation either as a substitute for a live meeting in the early stages of the sales process or so the prospect can share it with others. This paper gives four best practices to make sure your presentation gives the prospect the...
- White papers 2008-06-02
Additional Resources
- Nielsen Business Media's Adweek Group will reduce the frequency of "Adweek" magazine from 47 issues a year to 36 issues beginning in the first quarter of 2008
- Nielsen Business Media's New York Adweek Group will reduce the frequency of "Adweek" magazine from 47 issues a year to 36 issues beginning in the first quarter of 2008. Nielsen said the cut in frequency is simultaneous with new enhancements for the title's web site. The Adweek Group also publishes...
- Research articles 2007-12-01
- Nielsen Business Media Attracts Top Environmental Leaders for First-Ever Social Responsibility Summit
- Featuring Keynotes by Live Earth Founder Kevin Wall, Jonathan Greenblatt of Ethos Water, Frances Beinecke of the Natural Resources Defense Council, Roy Spence of GSD&M Idea City and More NEW YORK -- Green marketing might get all the buzz, but that's only one piece of the puzzle. To help...
- Research articles 2008-04-11
- Meebo's Ad, Content-Sharing Bar To Run On Nielsen Business Sites
- IM and content-sharing platform Meebo has signed an ad-sharing deal with Nielsen Business Media, that will place its Meebo Bar on sites like THR.com. The bar lets users comment on content, and share links and photos with friends without leaving a publisher’s site; ads show up on the bottom...
- External links 2009-11-13
- Launch Announcement: Six More Business Media Publishers Join Ranks With BBN: Access Intelligence, theBravest.com, Canon Communications, MicroBilt, UPworld, Vendome Group Partner With BBN Networks
- The addition of these six companies provides advertisers with reach to 35 million B2B decision makers through more than 500 websites in various market segments. Launched in April 2008 with charter members Cygnus, The McGraw-Hill Companies, Nielsen Business Media and Reed Business Information, BBN offers digital advertisers the premier...
- Research articles 2009-07-08
- Nielsen Biz Selling Print, Online But Not Until December; Lachlan Murdoch Considering Investing
- No sale yet for Nielsen Business Media NBM but most of it is about two weeks away from being acquired by a consortium led by James Finkelstein’s News Communications, paidContent has learned from multiple sources. We have also learned that Lachlan Murdoch—yes, that Lachlan Murdoch— is considering joining the...
- External links 2009-11-21
- Nielsen Won't Deny That Brandweek, Mediaweek May Be Closed
- The New York Post and MediaPost both reported a "rumor" that Brandweek and Mediaweek could be closed and wrapped into Adweek see here and here. Such a move would be a significant climbdown for Nielsen Business Media. Nielsen spokesman Gary Holmes declined to deny the rumor. He said: We're...
- Blog posts 2009-03-30
- 24/7 Real Media Partners with Four Major Publishers to Launch BBN, the Largest Business to Business Online Advertising Network
- Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill Join 24/7's New Network to Give Advertisers Greater Reach Across More Vertical Markets NEW YORK -- In the first paragraph, the second sentence should read: Cygnus Business Media, Nielsen Business Media, Reed Business Information and The McGraw-Hill Companies......
- Research articles 2008-04-21
- Hearst Business Media Appoints Donald M. Nielsen, M.D., President, First DataBank
- NEW YORK -- Hearst Business Media President Richard P. Malloch today announced the appointment of Donald Nielsen, M.D., as president of First DataBank. Nielsen will begin his new role on August 1, 2006 and will be based at First DataBank headquarters in San Bruno, California.
- Research articles 2006-07-11
- VW of America Launches Media Review
- Volkswagen of America has placed its account in review and invited incumbent Crispin Porter + Bogusky, a unit of MDC Partners, to defend. VW spent $220 million in major measured media last year, per Nielsen. (That amount does not include spending in areas like digital or direct marketing.)Consultancy Roth Associates here...
- News items 2009-08-17
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