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- The Top 5 Most Recalled Drug Ads of 2008
- The Cialis bathtub couple still rules: Eli Lilly produced three of the top five most memorable drug ads of 2008, according to Nielsen IAG, including one for Cialis. Warner Chilcott and the joint venture of Bristol-Myers Squibb and Sanofi-Aventis for Plavix produced the other two. IAG describes...
- Blog posts 2009-04-01
Additional Resources
- In DTC TV, longer doesn't have to mean less memorable, says Nielsen
- Prescription drug advertisers are running longer broadcast spots to accommodate more expansive fair balance statements, a Nielsen IAG analysis suggests, as 75-second spots proliferate.That's not necessarily bad news for pharma firms, said Nielsen healthcare practice SVP Fariba Zamaniyan, noting that several 75-second spots made the firm's "Most recalled" list."This ranking...
- News items 2009-11-05
- Nielsen's IAG Deal Adds Qualitative Metrics to Ad Viewing
- On the same day that AdAge ran a skeptical piece "Can Nielsen Still Reign Supreme?," Nielsen Co. announced plans to acquire a fast-rising rival company in IAG Research, to the tune of $255 million. The move gives Nielsen a critical new metric to offer to clients --...
- Blog posts 2008-04-08
- Nielsen to monitor product placement.(research)(Brief Article)
- A sure sign that product placement is a trend worth watching: Nielsen Media Research will launch a product-placement-measurement service in February, starting by monitoring the six major broadcast networks in prime time. Nielsen will join IAG A sure...
- Research articles 2003-12-08
- Nielsen Aims to Measure How Many People Watch TV Outside the Home
- My usual rant about television advertising is that the metrics are too specious and the targeting too broad to really deliver the kind of ROI companies should be demanding in today's tight marketplace. I'm not the only one complaining, and Nielsen has continued to try to make their television rating...
- Blog posts 2008-09-03
- Television Upfronts See Media Budgets Down
- Television networks still recovering from the writers strike held their upfronts last week, and the news is not so great. The networks are looking for a combined total of nearly $9 billion from marketers, but with recession either looming or already here depending on your mood, nobody seems to be...
- Blog posts 2008-05-19
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