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- GlaxoSmithKline Bets Solzira Can Win Where Requip Failed
- GlaxoSmithKline's announcement yesterday that it is submitting a new drug application for Solzira to the FDA for the treatment of Restless Legs Syndrome raises a question: What was wrong with its old treatment for RLS, Requip, launched only in 2005? The short answer is that it was...
- Blog posts 2008-09-17
Additional Resources
- Nielsen Mobile to monitor Sprint Nextel music sales, ringtone market.(News)
- Nielsen Mobile announced a deal with Sprint Nextel Corp., the nation's No. 3 wireless carrier, to monitor the operator's weekly ringtones and full-length over-the-air song download sales data. Nielsen Mobile is a division of Nielsen Entertainment, Nielsen Mobile announced a deal with Sprint...
- Research articles 2006-12-04
- Nielsen's Home 'Lab' Tracks TV, Web Use.(Nielsen Media Research to launch new monitoring service)(Brief Article)
- NEW YORK -- Nielsen Media Research said it has launched a 190-home "Convergence Lab" as a means to monitor television viewing and Internet activity as they occur in the same households. Nielsen's PeopleMeters and NetRatings Inc. will NEW YORK...
- Research articles 2001-01-22
- Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys
- BATAVIA, Ohio (AdAge.com) -- Nielsen Co. has struck a deal to combine its TV ratings and online-audience measurement data with Catalina Marketing's loyalty-card purchase data in a joint venture they claim can increase efficiency of the package-goods industry's $20 billion in media outlays by at least 10%. Nielsen Catalina Ventures,...
- News items 2009-12-15
- Sen. Conrad Burns, Congresswoman Hilda Solis Say Congress Will Continue to Monitor Nielsen, Consider Legislation if Necessary
- WASHINGTON, July 15 /U.S. Newswire/ -- In a press conference call today, Senator Conrad Burns (R-Mont.) pledged to continue to closely monitor Nielsen's activity and said that legislation would be considered, if necessary. Senator Burns convened hearings WASHINGTON, July 15 /U.S. Newswire/ -- In a press conference call today, Senator...
- Research articles 2004-07-15
- Nielsen's digital display. (Nielsen Media Research plans test of active/passive audience meter)(Brief Article)
- Nielsen Media Research is planning a regional test, starting Nearly next year, of the audience measurement meter it has developed to monitor household viewing in the digital age. The so-called active/passive meter has patented technology tha Nielsen...
- Research articles 1997-04-21
- Nielsen Promises Media Companies More Transparency
- As Nielsen faces increasing challenges from other audience measurement outlets and rising demands ad agencies and media companies, the ratings monitor is trying to solidify its relationships with clients. For one thing, the company wants to present its methods and plans in a more transparent fashion to its customers....
- External links 2009-10-16
- Nielsen People Meters To Provide Single Measurement For TV And Online Viewing
- After a few months of testing, Nielsen is ready to officially rollout a combined measurement for internet and TV viewing though its People Meters. The “TVandPC” initiative, as it’s called, will eventually measure the total 7,500 National People Meter households by next summer. Those households cover about 20,000 individuals...
- External links 2009-12-01
- Nielsen to monitor product placement.(research)(Brief Article)
- A sure sign that product placement is a trend worth watching: Nielsen Media Research will launch a product-placement-measurement service in February, starting by monitoring the six major broadcast networks in prime time. Nielsen will join IAG A sure...
- Research articles 2003-12-08
- Nielsen Media Research. (Media Monitor).(Brief Article)
- NIELSEN MEDIA RESEARCH will add Austin, Texas, and Tucson, Ariz., to its list of markets participating in the local Hispanic Station Index, beginning in February. The additions ... NIELSEN MEDIA RESEARCH will add Austin, Texas, and Tucson, Ariz., to its list of markets participating...
- Research articles 2002-12-16
- Nielsen to monitor DirecTV. (Top of the Week).(Nielsen Media Research)(Brief Article)
- Seeking to boost ad sales, DirecTV Inc. can now keep tabs on viewing on ad-supported networks carried on its DBS system. DirecTV has partnered with Nielsen Media Research to measure ratings for the satellite company's 11.5 million subscribers. Seeking to boost ad...
- Research articles 2003-07-28
- Cable ad spending snapshot
- Advertising's biggest spenders put a big chunk of their budgets on feature films. AOL Time Warner, Procter & Gamble and Philip Morris each spent more than $40 million on commercials during films broadcast on cable, according to analysis of Nielsen Monitor ad spending data from the Cabletelevision Advertising Bureau. The...
- Research articles 2001-11-12
- Film at 11! Nielsen Decides to Monitor TV and Internet Usage in the Same Homes!
- In shocking news, Nielsen moves swiftly to measure Internet usage in its TV households. by Catharine P. Taylor
- Blog posts 2009-10-20
- Nielsen to measure Xbox audience for Microsoft
- Microsoft is set to track how many people are playing its Xbox Live online game show 1 vs 100 by teaming up with Nielsen. The collaboration will allow Microsoft to monitor player numbers and manage its in-game ads accordingly. Hybrid media game show 1 vs 100 combines online multiplayer...
- Articles 2009-11-19
- Arbitron, VNU, to gauge ads' impact.(Arbitron Co.)(VNU N.V.)
- Arbitron Inc. and Nielsen Media Research parent VNU N.V. are teaming up to develop a new system designed to monitor the messages people hear from television and radio ads both inside and outside of their homes, and how that advertising impacts spen Arbitron Inc....
- Research articles 2004-10-04
- ComScore: 'Our Panel Is Bigger'
- Faisal Laljee submits: ComScore SCOR and Nielsen are both market research and audience measurement businesses. They have a "panel" of independent internet users whose activities they monitor with permission of course and based on the internet usage of this panel, they publish broader internet measures like unique visitors, visits,...
- External links 2009-07-16
- Interactive Advertising Must Tackle Data Mining Taboo
- The elephant in the room at Advertising Week sessions in New York beginning today is the ongoing reluctance of companies to mine user preferences and other data many consumers are willing to share in exchange for more relevant products and services. The complicated business of...
- Blog posts 2009-09-21
- Winnebago Industries, Inc. F4Q08 (Qtr End 08/30/08) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from the line of [Scott Stember] - Sidoti. Please proceed. [Scott Stember] -- Sidoti Sarah, would you happen to have the [ASC’s] by product line for this year and last year? Sarah N. Nielsen. Yes, I...
- Earnings calls 2008-10-16
- Westpac, CBA win new customers
- WESTPAC AND THE COMMONWEALTH Bank have emerged as big winners from National Australia Bank's woes, according to Nielsen's Financial Institution Customer Monitor for the March 2004, quarter. The latest report found that NAB all but dropped off the shop ping list of Australians planning to switch to a new...
- Research articles 2004-06-30
- Facebook forces privacy overhaul
- FACEBOOK users will be forced to revisit their privacy settings after a report found serious flaws in the way the site handles user data. "All 250 million people have to go through an exercise in looking at their privacy and we think that's a good thing," Facebook director of international...
- News items 2009-08-27
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