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	<title><![CDATA[nielsen Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/nielsen.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to nielsen]]></description>
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	<item>
		<title><![CDATA[Nielsen Is Odd Ratings Company Out in NBC Universal's Olympics Measurement]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10005422/nielsen-is-odd-ratings-company-out-in-nbc-universals-olympics-measurement/]]></link>
		<description><![CDATA[The latest affront to Nielsen: NBC Universal is picking three other measurement companies to provide cross-platform measurement of viewing during the Winter Olympics. by Catharine P. Taylor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 13:28:03 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nbc+universal+inc..html"><![CDATA[NBC Universal Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/measurement.html"><![CDATA[Measurement]]></category>
		<category domain="http://resources.bnet.com/topic/nielsen.html"><![CDATA[Nielsen]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Lachlan Murdoch, Along With Other Investors, To Submit Bid For Nielsen Mags This Week]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-lachlan-murdoch-along-with-other-investors-to-submit-bid-for-nielsen-ma%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Lachlan Murdoch, Rupert&#8217;s son, has decided to participate in a joint bid for the b2b magazines and events properties held by Nielsen Business Media, FT reports, citing an unidentified source. Last week, Rafat reported that Murdoch had been considering aligning himself with a consortium led by James Finkelstein&#8217;s News...]]></description>
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		<pubDate>Mon, 30 Nov 2009 00:27:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
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	<item>
		<title><![CDATA[Nielsen Provides $2.5 Million Additional Funding To 'Research Think Tank']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nielsen-provides-2.5-million-additional-funding-to-research-think-tank%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The Nielsen Company has been moving rapidly to counter the challenges to its ratings dominance lately and the latest step involves adding $2.5 million in funding to to the Council for Research Excellence. The CRE was formed about four years ago as a &#8220;research think tank&#8221; and forum for...]]></description>
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		<pubDate>Fri, 23 Oct 2009 17:28:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nielsen.html"><![CDATA[Nielsen]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Film at 11! Nielsen Decides to Monitor TV and Internet Usage in the Same Homes!]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004643/film-at-11-nielsen-decides-to-monitor-tv-and-internet-usage-in-the-same-homes/]]></link>
		<description><![CDATA[In shocking news, Nielsen moves swiftly to measure Internet usage in its TV households. by Catharine P. Taylor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Oct 2009 09:08:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet+usage.html"><![CDATA[Internet Usage]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[@Variety Ent/Tech Summit: How DVR Is Forcing The Networks?And Nielsen?To Change]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-variety-enttech-summit-how-dvr-is-forcing-the-networks-and-nielsen-to-c%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Appointment-based TV viewing is on the wane, with more people choosing to spend a weekend catching up on a month&#8217;s worth of episodes of their favorite show. Problem is, most networks currently can&#8217;t monetize those time-shifted views once they&#8217;ve passed the three-day mark. That has to change, according to...]]></description>
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		<pubDate>Mon, 19 Oct 2009 21:56:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/digital+video+recorder.html"><![CDATA[Digital Video Recorder]]></category>
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		<title><![CDATA[Nielsen Promises Media Companies More Transparency]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nielsen-promises-media-companies-more-transparency%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As Nielsen faces increasing challenges from other audience measurement outlets and rising demands ad agencies and media companies, the ratings monitor is trying to solidify its relationships with clients. For one thing, the company wants to present its methods and plans in a more transparent fashion to its customers....]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 16 Oct 2009 22:02:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[Media Company]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[As Challenges Grow, Nielsen Looks To Explain Its Digital Media Abilities]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-as-challenges-grow-nielsen-looks-to-explain-its-digital-media-abilities%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As major media companies have been gathering to start their own cross-media measurement and companies like Omniture (NSDQ: OMTR) and Quantcast see their profiles rise, Nielsen media execs want to make sure their clients don&#8217;t think they&#8217;re getting left behind. The audience measurement company has reached out to about...]]></description>
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		<pubDate>Thu, 08 Oct 2009 20:52:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[Media Company]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Nielsen Says Holidays Could Gain, but Barely and Maybe Not at All]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10004219/nielsen-says-holidays-could-gain-but-barley-and-maybe-not-at-all/]]></link>
		<description><![CDATA[The Nielsen Co. is looking for a very slight increase in sales for this holiday season, although one datum it revealed makes that seem less likely.    Nielsen didnâ€™t quite cop to a flat holiday, predicting a miniscule .03 percent rise in sales. It further predicted that, like...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 01 Oct 2009 17:35:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
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		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
	</item>
	<item>
		<title><![CDATA[Hollywood Trade Mags, Variety, THR Look To Build Online Paywalls]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-hollywood-trade-mags-variety-thr-look-to-build-online-paywalls%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Two bastions of Hollywood&#8217;s trade press are going through the paywall drill again. Variety.com is planning to put most of its online content behind a paywall next year, Nikke Finke reports. The Hollywood trade mag has spent the past six months considering its options, and still hasn&#8217;t settled on...]]></description>
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		<pubDate>Thu, 17 Sep 2009 16:20:48 -0700</pubDate>
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	<item>
		<title><![CDATA[Nielsen Buys Online Audience Measurement Firm Koreanclick]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nielsen-buys-online-audience-measurement-firm-koreanclick%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With Asia&#8217;s online audience and ad revenues still seeing healthy growth, The Nielsen Company has acquired South Korean audience measurement firm KoreanClick. The acquisition will give Nielsen access to 30 markets in the region and South Korea&#8217;s roughly 40 million web users. The firm launched about nine years ago....]]></description>
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		<pubDate>Wed, 09 Sep 2009 22:19:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/measurement.html"><![CDATA[Measurement]]></category>
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	</item>
	<item>
		<title><![CDATA[Viewers want Web and TV ... at the same time]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/viewers-web-tv/10410/]]></link>
		<description><![CDATA[LOS ANGELES - U.S. television viewers are increasingly turning on the Web, tuning into television and not missing a beat on either, as simultaneous TV and Internet use continues to rise, research firm Nielsen said on Wednesday. Nielsen said in a report that 57 percent of TV viewers in the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 03 Sep 2009 09:40:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
	</item>
	<item>
		<title><![CDATA[Nielsen: Web, Mobile Video Viewing Up, But Not At TV's Expense (For Now)]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-nielsen-web-mobile-video-viewing-up-but-not-at-tvs-expense-for-now%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Nielsen is out with its latest Three Screen Report, which tracks American&#8217;s consumption of video content on TV, the web and via mobile, and while it&#8217;s no surprise that more people watched video on their phones and online&#8212;up 70 percent and 46 percent, respectively&#8212;what&#8217;s interesting is that the uptick...]]></description>
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		<pubDate>Wed, 02 Sep 2009 21:56:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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	<item>
		<title><![CDATA[Media Companies, Advertisers and Agencies Set Up Nielsen Rival]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10003728/media-companies-advertisers-and-agencies-set-up-nielsen-rival/]]></link>
		<description><![CDATA[The news on Thursday that major media-buying agencies and media companies have come together in a consortium to measure viewership across multiple platforms shouldn't surprise anyone. It's rather astounding that with the constant controversies over audience measurement, and basically only one provider of TV ratings â€" Nielsen â€" there aren't...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 15 Aug 2009 12:28:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/measurement.html"><![CDATA[Measurement]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[CBS' Poltrack: Online Video Could Be More Valuable Than Live TV]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-cbs-poltrack-online-video-could-be-more-valuable-than-live-tv%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online video streaming remains a tiny part of TV viewers' media consumption, but Dave Poltrack, CBS' research head, has noticed trends that could make premium broadband ads more valuable than broadcast spots. Taking a panoramic overview of viewing data from Nielsen, MRI and CBS' own internal research, Poltrack see...]]></description>
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		<pubDate>Wed, 05 Aug 2009 14:00:38 -0700</pubDate>
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		<title><![CDATA[TNS Media Intelligence's Ad Spend Figures Even Gloomier Than Nielsen's]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002658/tns-media-intelligences-ad-spend-figures-even-gloomier-than-nielsens/]]></link>
		<description><![CDATA[If you were looking for a somewhat better alternative universe than what Nielsen presented earlier this week in first quarter ad spending numbers, don't read this post about TNS Media Intelligence's Q1 numbers. While Nielsen said that U.S. ad spending was down by a dismal 12 percent last quarter, TNS...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 10 Jun 2009 20:29:29 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[David Letterman Closes in on Conan, Renews Contract (Updated)]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002639/david-letterman-closes-in-on-conan-renews-contract/]]></link>
		<description><![CDATA[(UPDATE: Dave actually beat Conan on June 9 with a 3.4 rating/8 share, compared with Conan's 2.9 rating/7 share. There were some mitigating circumstances, but looks like there's a new late-night war on. Goodie!)    Somehow, in all of the hubbub surrounding Jay Leno's sacrificing the "Tonight Show"...]]></description>
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		<pubDate>Tue, 09 Jun 2009 19:14:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Has Twitter (Gasp) Hit a Ceiling?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002613/has-twitter-gasp-hit-a-ceiling/]]></link>
		<description><![CDATA[    According to the metrics service Compete, Twitter's dazzling month-over-month growth rate slowed down dramatically last month -- at least on the web. Compete says that the micro-blogging service grew by a paltry 1.47 percent in May to a total of 19,728,619 unique visitors.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 08 Jun 2009 16:32:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[Women]]></category>
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		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
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		<title><![CDATA[Nielsen Says Not Many of Us Are Cutting the TV Cord]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002456/nielsen-says-not-many-of-us-are-cutting-the-tv-cord/]]></link>
		<description><![CDATA[So, the phenomenon of people shifting some of their video consumption from TV to the Internet has a name: it's cord-cutting, suggesting, perhaps, that there is some electronic umbilical cord which connects us to the TV, and that switching to the video-on-demand world of online represents rebirth. OK, that analogy...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 30 May 2009 12:28:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[Online Video]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Nielsen: Big Families, Hispanics, Not Good at Pushing Buttons]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002010/nielsen-big-families-hispanics-not-good-at-pushing-buttons/]]></link>
		<description><![CDATA[If you read this post the other day about the controversy over Nielsen's attempts to measure online and TV consumption by its people meter families, you know I questioned whether individuals in people meter families really push those personal viewing buttons on their remotes so that Nielsen can sync up...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 30 Apr 2009 11:26:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/family.html"><![CDATA[Family]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Nielsen Measuring TV/Online Usage. You Gotta Problem With That?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001981/nielsen-measuring-tvonline-usage-you-gotta-problem-with-that/]]></link>
		<description><![CDATA[If you want a good insight into how screwed up the specialty of media measurement is, you could do worse than to read this story outlining Nielsen's attempts to measure Internet usage, and, most importantly, online viewing habits, in some of the households that make up its TV research panel....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Apr 2009 07:16:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nielsen.html"><![CDATA[Nielsen]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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