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- Michael Levine: Gift Wrapping Your Business
- Michael Levine has been called "the Michael Jordan of entertainment P.R." And it's not just because he's tall. Over the years, his Levine Communications Office client list has included Nike, Sharp, Pizza Hut and Michael Jackson. Here, Levine outlines the four rules for success when dealing with a crisis, the...
- Videos 2007-11-27
- Social network Sneakerplay to close
- The founders of Sneakerplay, a social network aimed at sneaker enthusiasts, are aiming to sell the site, blaming a lack of executive involvement. Despite sponsorship and support from brands such as Adidas, Nike, Electronic Arts and Microsoft, the two-year-old network never achieved high user figures. Visits to the site...
- Articles 2008-12-03
- Five Strategies for Making a Smart App
- Any smart marketer today has to think about mobile. Here's how to figure out if an app should be part of your strategy. 1. Make it super useful. For many businesses — Starwood Hotels, Target, and Bank...
- Articles 2009-09-16
Additional Resources
- Nike: Growing Earnings and Increasing Dividends
- Chuck Carnevale submits:Industry LeaderWe like industry leading companies. You don’t become the top company in a competitive sector by accident or luck. It takes skill, ability, and a commitment to customers to get to the top, and even more so to stay there. Nike NKE clearly dominates the athletic...
- External links 2009-10-20
- Nike Did It: Steals Woman Marathoner's Victory
- Nike Did It: Steals Woman Marathoner's VictoryRE: Nike Did It: Steals Woman Marathoner's VictoryNike should start with firing the guy who created the deal that only the elite runners could win the race. Next? Come clean. Tell their side of the story and make an honest, heartfelt, apology to the...
- Discussion threads 2008-10-24
- Full Transcript of Nike’s F2Q06 (Qtr Ending Nov 30, 2005) Conference Call — Prepared Remarks (NKE)
- Earnings Call ExcerptHere’s the entire text of the prepared remarks from Nike’s (ticker: NKE) fiscal Q2 2006 conference call. The Q&A is here. We recognize that this transcript may contain inaccuracies - if you find any, please post a comment below and we’ll incorporate your corrections. And please note:...
- Earnings calls 2005-12-22
- Will Generation Y Put Nike in Its Place?
- Jamie Moye submits: Executives from Nike NKE told Business Week in a recent interview that eco-conscious and "do-good, feel-good" marketing doesn’t fit the ethos of the Nike brand, according to a June 30 story posted on Retail Wire. The irony of that statement may run deeper for Nike than...
- External links 2009-07-08
- Nike, Grant Hill seen taking over the schoolyards.
- All Nike shoes and Fila's Grant Hill basketball shoe sells well at shoe stores. Nike basketball shoes, Nike rugged footwear and Nike running shoes sell well and are expected to continue to sell well. Fila's Grant Hill basketball shoe, named for the DetroiAll Nike shoes and Fila's Grant Hill basketball...
- Research articles 1995-08-07
- Nike Case Study
- MSN worked with Nike to engage consumers with the Nike Olé football campaign in the run up to Euro 2004. This exclusive online initiative formed part of Nike's broader integrated media campaign devised to communicate Nike's overall football positioning while displaying Nike products. Global brands, like Nike, are increasingly recognizing...
- Case studies
- Nike wants to become global household word. (Nike Inc.)(includes related article)
- Nike Inc celebrated its 20 years in the athletic footwear industry by resurrecting its old slogan 'There is no finish line.' This exemplifies Nike's corporate attitude which foresees further growth for the company. Nike Chmn and CEO Phil Knight stated NikNike Inc celebrated its 20 years in the athletic footwear...
- Research articles 1992-10-05
- When shove came to PUSH. (Operation PUSH plans boycott of Nike by African-Americans, Nike has best financial quarter ever)
- THE plan seemed simple enough: Operation PUSH would demand that Nike, an athletic-shoe behemoth, hand out contracts and jobs for blacks in proportion to the amount of business blacks give Nike, which is a lot. If Nike did not co-operate, PUSH-founded THE plan seemed simple enough:...
- Research articles 1990-09-22
- Nike U.S. shoe sales up 21% in 4th quarter. (Nike Inc.)
- Athletic footwear industry leader Nike Inc posted a a 21% increase in sales during the 4th qtr which ended in May, 1993, according to company officials. However, Nike Inc Chairman and CEO Phil Knight warned investors and the public that Nike's performanceAthletic footwear industry leader Nike Inc posted a a...
- Research articles 1993-07-12
- Fila's M Squad, Nike's Air Jordan hot as pistol. (Fila Footwear USA Inc.; Nike Inc.) (New York Retail Report)
- Athletic shoes are faring very well in New York City with Nike on the lead, followed by Reebok and Fila. Among the fastest selling shoes reported by retailers are Fila M Squads, Nike Air Jordans, Nike Air Trainer and the Reebok Freestyle. Noting the increAthletic shoes are faring very well...
- Research articles 1993-03-01
- Work: Nike.(The World: Ad Age Global News & Data)(J. Walter Thompson, Nike de Mexico win award)(Brief Article)
- Nike and long-time agency Wieden & Kennedy pick up more creative awards than just about anyone else, but Nike also uses local agencies in many countries. In Mexico, WPP Group's J. Walter Thompson and Nike de Mexico won the Gold for out-of-home me Nike and long-time...
- Research articles 2003-07-07
- Landmarks.(Nike introduces Shox advertising in Europe)(Brief Article)
- Sneaker smackdown: Wieden & Kennedy, Amsterdam, launches Nike's high-tech Shox shoe line this month in Europe with a Nike version of the popular MTV show ``Celebrity Deathmatch.'' Nike's fictional ``Athlete Armageddon'' ... Sneaker smackdown: Wieden & Kennedy, Amsterdam, launches Nike's high-tech Shox shoe line this...
- Research articles 2001-02-05
- Should Nike Make a Play for Under Armour?
- Wanting Green submits: Nike NKE needs to start considering what benefits they would have by exploring a purchase of Under Armour UA. Nike has tried to duplicate many of Under Armour's signature products, including the first product, the Under Armour underwear gear. Additionally, Under Armour's cold gear is a...
- External links 2009-04-06
- Nike N.Y. a go, BG Men: 'No'. (Nike Inc. seeks New York, NY site for Nike Town store, Bergdorf Goodman rejects offer for Men store location) (Brief Article)
- NEW YORK -- Nike, Inc., has narrowed its search for a site to house its first Nike Town store in Manhattan to four locations, according to Larry Hohl, vice-president of retail. Although Hohl would not reveal the sites, real estate sources say Nike...
- Research articles 1994-02-18
- SEAMLESS COLLABORATION: TEFRON AND NIKE.
- Byline: BRENDA LLOYD ATLANTA - Tefron Ltd. now has an office on the Nike campus in Beaverton, Ore., where it develops and produces apparel technology for Nike's most technical product lines, including Nike+ and Nike Pro. The Israel-based company and...
- Research articles 2007-05-14
- SHOX TREATMENT; NIKE'S NEWEST LINE USES SPRING TECHNOLOGY TO ENHANCE ATHLETIC PERFORMANCE.(Brief Article)
- This fall, Nike will introduce its latest development in athletic technology, the Nike Shox line, which the company claims is its biggest technological advancement since the creation of Nike Air. The shoes, which feature four visible spring columns b This fall, Nike will introduce its latest...
- Research articles 2000-10-02
- SHOX WAVES; NIKE'S LATEST DESIGN INNOVATION EARNS THE ATHLETIC GIANT A BOLD MOVE OF THE YEAR AWARD.(Brief Article)
- When Nike introduced the Nike Shox technology, the firm described it as the company's biggest advance since Nike Air, claiming the shoes would help athletes jump higher and run farther. If Shox did one-tenth of what it was touted to do, it would be a When...
- Research articles 2000-11-27
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