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	<title><![CDATA[nike Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to nike]]></description>
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		<title><![CDATA[Five Strategies for Making a Smart App]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-343426.html]]></link>
		<description><![CDATA[Any smart marketer today has to think about mobile. Here's how to figure out if an app should be part of your strategy.     	    1. Make it super useful.     For many businesses &#8212; Starwood Hotels, Target, and  Bank...]]></description>
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		<pubDate>Wed, 16 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Social network Sneakerplay to close]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-253635.html]]></link>
		<description><![CDATA[ The founders of Sneakerplay, a social network aimed at sneaker enthusiasts, are aiming to sell the site, blaming a lack of executive involvement. Despite sponsorship and support from brands such as Adidas, Nike, Electronic Arts and Microsoft, the two-year-old network never achieved high user figures. Visits to the site...]]></description>
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		<pubDate>Wed, 03 Dec 2008 13:11:02 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/electronic+arts.html"><![CDATA[Electronic Arts]]></category>
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		<title><![CDATA[Michael Levine: Gift Wrapping Your Business]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-177787.html]]></link>
		<description><![CDATA[Michael Levine has been called "the Michael Jordan of entertainment P.R." And it's not just because he's tall. Over the years, his Levine Communications Office client list has included Nike, Sharp, Pizza Hut and Michael Jackson. Here, Levine outlines the four rules for success when dealing with a crisis, the...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 27 Nov 2007 16:30:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/levine+communications+office.html"><![CDATA[Levine Communications Office]]></category>
		<category domain="http://resources.bnet.com/topic/michael+jackson.html"><![CDATA[Michael Jackson]]></category>
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