Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Surveying the Economic Horizon: A Conversation with Robert Shiller
- The noted economist explains and explores the downturn's root causes — and possible ways forward. In this McKinsey video, economist Robert Shiller discusses four aspects of the current crisis: regulating for financial innovation, reducing trust in models, redesigning institutions, and the time line for turnaround....
- Articles 2009-05-15
- IBM's Secret for Making the Sale
- The economy may be in the tank, but IBM still makes salesmanship look easy. How? The secret lies in rigorous research, a focused strategy, and patient execution. Tip 1: Build Credibility That Counts In 2005, Jim Adams, executive...
- Articles 2009-06-22
- The Art of Cutting Pay, Not People
- Who's going to work just as hard for less compensation? Lots of people, actually. Pay cuts are no longer the taboo cost-saving tactic they once were. The Morale Question Yale economist Truman Bewley established the prevailing theory for why wages tend to...
- Articles 2009-07-22
- Do You Need a Social Media Strategy?
- Crafting a social media PR strategy for your company can be a daunting task. How do you know where to engage? And once you've put yourself out there, how do you measure the results? Social media expert Brian Solis shows companies how to make a first foray into marketing...
- Blog posts 2009-05-21
Additional Resources
- The Energy MBA: A Career Path in Transition
- Even while the industry is in flux, traditional oil and gas companies and alternative energy firms need top management talent. Top feeder schools:...
- Articles 2009-02-09
- How to Create an Effective Sales Presentation
- Generic speeches and snazzy PowerPoint slides just don't cut it anymore — especially with corporate customers who have reduced spending to boost their bottom lines. Here's how to retool your sales pitches to better address the needs of your customers. Know Their...
- Articles 2009-06-22
- << Previous
- page 1 of 1
- Next >>
