After making the big time with distributors like Saks Fifth Avenue, award-winning fashion designer Nony Tochterman decided to scale back. Why? After shipping, price reductions and technology expenses, her Petro Zillia line wasn't making any money. Now, she sells online and in select boutiques as well as in her own...
Editor's Pick Make a splash at the shore this summer on Electra Bicycle Co.'s Petro Zillia (left; $2,200), a super-comfortable beach cruiser with custom detailing by Nony Tochterman, the exuberant Los Angeles designer behind the Petro Zillia fashion line. Less pricey but equally fun cruisers offered...
Articles 2005-08-01
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