Only those with a close eye on Congress were likely to notice the introduction of H.R. 3300 last week. But Kevin Hassett, in an opinion piece on Bloomberg.com today, shows that "the Coal-to-Liquid Fuel Marketing Act of 2007," is of interest to more than just hard-core politicos and ever- vigilant...
The Idea in Brief Even the most compelling strategy is useless if it isn't implemented. But in many companies, no one's driving execution. CEOs, grappling with the complexity of doing business in a global economy, are too...
Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
