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Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo: The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo see below. Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and...; Tags: Logo, PepsiCo, O'Dwyer, Public Relations, Marketing, Corporate Communications, Jim Edwards; Blog posts 2008-10-27

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Your Work Five Ways to Speak Like Obama

Five Ways to Speak Like Obama

Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Your Industry High Gas Prices Forgotten, Buyers Shun Hybrids Again

High Gas Prices Forgotten, Buyers Shun Hybrids Again

Hybrids and small cars are the hot ticket in today's market, right? Wrong. On the other hand, the stampede continues, away from minivans, big pickups and SUVs and into cars and crossovers.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.

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