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- Click with Millennials Through Multiple Channels
- The Obama campaign's slick outreach to Gen Y demonstrated how businesses should market to this demographic: offer them genuinely valuable services. Senator Barack Obama’s campaign successfully tapped into one of today’s fickle markets — Gen Y. Today’s so-called Millennials...
- Articles 2008-10-31
Additional Resources
- Ex-White House candidate Edwards to endorse Obama: campaign
- WASHINGTON AFP — Former Democratic White House candidate John Edwards will formally endorse party front-runner Barack Obama on Wednesday, an Obama campaign source told AFP. The move by the 2004 vice presidential nominee will come as a further blow to Obama's beleaguered foe Hillary Clinton, who is vowing to...
- Research articles 2008-05-14
- Winning Business Lessons of the Obama Campaign | Useful Commute Podcast
- Barack Obama's strategies have set a new standard for business leaders, as well as politicians. In this podcast, writer Barry Libert explains what business leaders can learn from Obama's improbable victory -- from his cool demeanor to his use of social media to his message of change. Libert is chairman...
- Blog posts 2009-03-09
- Is McCain Working the Traveling Press Better than Obama?
- Interesting post by CBS's Dean Reynolds comparing his experiences serving in Barack Obama's traveling press corps and then recently switching to John McCain's. It gives you a little insight into how at least one journalist views the the treatment the press corps has received from the two camps, and serves...
- Blog posts 2008-10-08
- Obama's Eloquence, McCain's Lack of Authenticity, and Other Lessons From Election 2008
- Finally, the 2008 Presidential election is history. I'll leave it to others to comment on the political ramifications, of which there are plenty. Here's a quick review of the communications lessons from this amazing race: Barack Obama will be the most eloquent President in modern history. I'm...
- Blog posts 2008-11-05
- Obama Using In-Game Advertising
- In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...
- Blog posts 2008-10-14
- Obama's open-government director opens up
- On Tuesday morning, the Obama administration formally unveiled its Open Government directive, an effort aimed at weaving the philosophies of openness, transparency and participation into the DNA of the federal government and its agencies.That directive comes as a direct result of President Barack Obama's first executive action, on January 21,...
- News items 2009-12-08
- Obama Biographer Whines About Campaign's PR Tactics
- Pity the poor quickie biographer -- trying to cash in on the sudden fame of a national figure by rushing a book into publication and onto store shelves in enough time to harvest some pre-Election Day sales. After all, if the candidate loses, those books will be remaindered quicker than...
- Blog posts 2008-10-18
- McCain ad paints Obama as a celebrity, not a leader
- Republican John McCain's presidential campaign released a TV ad Wednesday that compares Democrat Barack Obama's popularity to that of Britney Spears and Paris Hilton, and questions whether being a "celebrity" qualifies someone to be president. It's called Celeb. The ad also makes the case, McCain campaign...
- Research articles 2008-07-31
- Vogue Turns To Obama's Online Fundraiser For Revenue Drive
- It’s been seven months since Tom Florio, publishing director for Vogue, asked if it would be possible to take the online ad strategy that helped propel candidate Barack Obama to the White House and apply it to a magazine looking to simply build revenue. Although the drive to raise...
- External links 2009-11-23
- Obama raises 51 million in July: campaign
- WASHINGTON AFP — Democratic White House hopeful Barack Obama raised 51 million dollars in July, nearly double the amount collected by his Republican rival in the same period, his campaign said Saturday. "More than 65,000 new donors contributed to the Obama campaign during the month of July, bringing the...
- Research articles 2008-08-16
- Barack Obama's Media Enforcer
- Barack Obama has a media strongman, according to a story this week in the Wall Street Journal. His name is Robert Gibbs, and his job is to wrangle the media into doing and saying what the Obama campaign wants them to say. Here's a snippet from the...
- Blog posts 2008-08-29
- Anatomy of a moment: how team Obama & Black America are making history
- Karen Richardson had never worked on a political campaign and was headed down an entirely different path when the Barack Obama campaign tapped her last April to become the Iowa state policy director. But the 30-year-old African-American, who interned in Obama's Washington, D.C., Senate office in 2005 after a stint...
- Research articles 2008-03-01
- Ability is Obama's top factor in VP choice: top aide
- WASHINGTON AFP — Democrat Barack Obama will likely choose a running mate based on their qualifications rather than on their ability to win a battleground state, his campaign manager David Plouffe said Wednesday. Briefing reporters on the Obama campaign's strategy against Republican John McCain, Plouffe appeared to rule out...
- Research articles 2008-06-25
- Palin pick highlights Clinton's importance to Obama
- Just when it seemed Hillary Clinton had been pushed to the back bench of the presidential campaign, she's being asked to step up her appearances on behalf of Democratic presidential hopeful Barack Obama. The request came in the wake of presidential candidate John McCain's announcement Friday that he had chosen...
- Research articles 2008-09-02
- State Department sacks two for Obama passport breach
- WASHINGTON AFP — The heated Democratic campaign for the White House took on a bizarre wrinkle Thursday with word that two State Department contractors were fired for inappropriate access to Barack Obama's passport files. The State Department was quick to characterize it as an "imprudent curiosity" but vowed to...
- Research articles 2008-03-20
- Former Obama aide joins Missouri-based Bryan Cave office in
- Jeff Berman, a former campaign aide to President Barack Obama, joined Bryan Cave's new public policy and governmental affairs practice in the firm's Washington, D.C., office. Berman was the national delegate director for the Obama campaign and came up with the strategy of focusing on caucus states,...
- Research articles 2009-02-06
- Former Obama aide joins Missouri-based Bryan Cave office in
- Jeff Berman, a former campaign aide to President Barack Obama, joined Bryan Cave's new public policy and governmental affairs practice in the firm's Washington, D.C., office. Berman was the national delegate director for the Obama campaign and came up with the strategy of focusing on caucus states, unpledged delegates and...
- Research articles 2009-02-06
- Edwards to back Obama as top Democrats rally round
- WASHINGTON AFP — Democratic front-runner Barack Obama scored a coup Wednesday in his White House nominating battle against Hillary Clinton with the impending endorsement of former candidate John Edwards. The party's 2004 vice presidential nominee was to formally back the Illinois senator Wednesday evening, an Obama campaign source told...
- Research articles 2008-05-14
- Obama in 'excellent' shape to be president: doctor
- WASHINGTON AFP — Democratic White House hopeful Barack Obama is in "excellent health" and has the physical and mental resilience required to be president, his personal doctor said Thursday. A week after Republican John McCain released medical records to show his own clean bill of health, the Obama campaign...
- Research articles 2008-05-29
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