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		<title><![CDATA[Office Supply Max: Winning Customers Through Incentives]]></title>
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		<description><![CDATA[The CEO of Office Supply Max, a company that sells over 50,000 types of supplies and imaging products to businesses nationwide, uses this strategy to beat his competition: narrows profit margin in the short run and drastically increase customer base.]]></description>
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		<pubDate>Fri, 14 Mar 2008 20:58:04 -0700</pubDate>
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		<title><![CDATA[Jonathan Avganim: Winning Customers Through Incentives]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-192315.html]]></link>
		<description><![CDATA[Jonathan Avganim is CEO of Office Supply Max, a company that sells over 50,000 types of supplies and imaging products to businesses nationwide. Avganim uses a strategy to beat his competition which narrows his profit margin in the short run but has proven to drastically increase his customer base and...]]></description>
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