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	<title><![CDATA[ogilvy & mather Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/ogilvy+%26+mather.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ogilvy & mather]]></description>
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		<title><![CDATA[Did WPP's Debt Problems Trigger 90 Layoffs at Ogilvy?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004864/did-wpps-debt-problems-trigger-90-layoffs-at-ogilvy/]]></link>
		<description><![CDATA[The 90 Ogilvy & Mather staffers who are about lose their jobs should be forgiven for being baffled about what is happening to them. After all, judging by CEO John Seifert's message to his troops, the ad agency has won more business than it has lost recently and Q4 business...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 15:15:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/fitch+cuts+wpp.html"><![CDATA[Fitch Cuts WPP]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Yahoo Adds Goodby as Lead Agency]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/yahoo-adds-goodby-lead-agency/17028/]]></link>
		<description><![CDATA[Yahoo has added Goodby, Silverstein & Partners to its agency roster. The addition follows last month's launch of the $100 million global "It's Y!ou" campaign from Ogilvy & Mather that touts the Internet giant's personalization features. The San Francisco-based Omnicom Group agency will assume "lead responsibility to take Yahoo's creative, advertising,...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 22 Oct 2009 06:46:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
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	<item>
		<title><![CDATA[Ogilvy/DDB President James R. Heekin Jr. Dies at 82]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/ogilvy-ddb-president-james-heekin/15128/]]></link>
		<description><![CDATA[      James Robson Heekin, Jr  ., who was tapped by   David Ogilvy   to serve as president of Ogilvy & Mather in 1965 and who later held the same post at DDB n 1972, passed away this week at the age...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 09 Oct 2009 09:30:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
	</item>
	<item>
		<title><![CDATA[Q&A: CDW's Mark Gambill]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/cdws-mark-gambill/14772/]]></link>
		<description><![CDATA[Mark GambillNEW YORK CDW Corp. chief marketing officer Mark Gambill reflects on the lengthy process that culminated in the hiring of new lead agency Ogilvy & Mather this week.In an interview with senior reporter Andrew McMains, Gambill discusses what set Ogilvy apart from fellow finalists JWT and The Martin Agency,...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 07 Oct 2009 12:55:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CDWC</category>
		<category domain="tickers">CDWC</category>
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	<item>
		<title><![CDATA[Ogilvy's New 11th Ave. HQ Is in NYC Equivalent of Siberia]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002274/ogilvys-new-11th-ave-hq-is-in-nyc-equivalent-of-siberia/]]></link>
		<description><![CDATA[Ogilvy & Mather is about to move from its famed Worldwide Plaza building on Eighth Avenue and 50th Street to 636 11th Avenue at 47th Street. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 22 May 2009 10:09:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/hq.html"><![CDATA[HQ]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[WPP&#39;s knight foresees early dawn and many rising stars in the East]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20090202/ai_n31307419]]></link>
		<description><![CDATA[Sir Martin Sorrell sat before the Capitol as an invited guest at the inauguration of President Obama in Washington before heading out to JF Kennedy airport to catch an overnight flight back to London. He arrived at Heathrow at 9.30am, plenty of time in Sir Martin's world to go straight...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Feb 2009 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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	<item>
		<title><![CDATA[Tom Seifert Made Chairman at Ogilvy; His Ex-Con Wife Is Still in Business]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000538/tom-seifert-made-chairman-at-ogilvy-and-his-ex-con-wife-is-still-in-business/]]></link>
		<description><![CDATA[Ogilvy & Mather has promoted Tom Seifert to chairman of Ogilvy North America. The move is noteworthy because it raises the spectre of his wife, Shona Seifert, a former account manager at Ogilvy who did 18 months in prison in 2005 after she was convicted of defrauding the federal government...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Jan 2009 09:08:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/tom+seifert.html"><![CDATA[Tom Seifert]]></category>
		<category domain="http://resources.bnet.com/topic/shona+seifert.html"><![CDATA[Shona Seifert]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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		<title><![CDATA[Stacey Ryan-Cornelius]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m1365/is_11_38/ai_n26672651]]></link>
		<description><![CDATA[New Position: Worldwide Controller  Organization: Ogilvy & Mather Worldwide  Location: New York  Responsibilities: Managing internal and external financial accounting as well as reporting and analysis of operating companies  Former Position: Senior Partner, Regional Controller, North America  [ILLUSTRATION OMITTED]]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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		<title><![CDATA[Retouching ruckus leaves Dove flailing; New Yorker revelation sparks flap over whether Real Beauty ads are 'real'.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200805/ai_n25584545]]></link>
		<description><![CDATA[Byline: JACK NEFF    It was a few lines in a 6,000-word article, but it threw Unilever  and its advertising agency, Ogilvy & Mather, into a tizzy of  denials, explanations and spin control.    Whether or not the truth is finally known, the question...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/dove.html"><![CDATA[Dove]]></category>
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		<category domain="http://resources.bnet.com/topic/photograph.html"><![CDATA[photograph]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
		<category domain="tickers">UL</category>
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	<item>
		<title><![CDATA[Lightscape Technologies Forms Strategic Partnership With Major Advertising Agency]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200805/ai_n25389234]]></link>
		<description><![CDATA[Lightscape Technologies Inc. (OTCBB: LTSC), an operator of outdoor LED billboards and provider of LED solutions, today announced that it has signed an agreement with a unit of Ogilvy & Mather Group, a leading global advertising agency, in order to secure advertising contracts for Lightscape's growing LED media network in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/billboard.html"><![CDATA[billboard]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/engineering.html"><![CDATA[Engineering]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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		<title><![CDATA[Accellion Honors Customer Deployment of Eco-Friendly File Transfer]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_29/ai_n25361551]]></link>
		<description><![CDATA[Procter & Gamble, Ogilvy & Mather Worldwide, and Activision Named 2008 Accellion Green Award Winners  PALO ALTO, Calif. -- Accellion, Inc. (www.accellion.com) today announced the winners of the 2008 Accellion Green Award. Award recipients Procter & Gamble (NYSE: PG), Ogilvy & Mather Worldwide (NASDAQ: WPPGY) and Activision will be...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/activision+inc..html"><![CDATA[Activision Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ATVI</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">ATVI,PG</category>
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		<title><![CDATA[Vuitton gets its rocks off with Rolling Stones' Keith Richards.(Adages)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200803/ai_n25583228]]></link>
		<description><![CDATA[Byline: Ken Wheaton    In what Louis Vuitton`s PR people are saying is his first ad  appearance, Keith Richards sat down with Annie Leibovitz to shoot a  photo for the Parisian fashion house's "core-values  campaign.'' He joins luminaries such as Andre Agassi,  Catherine Deneuve,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Mar 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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	<item>
		<title><![CDATA[Hakimian inks 560,000 s/f deal with media giant, WPP]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3601/is_20_54/ai_n24243631]]></link>
		<description><![CDATA[The media giant WPP has finished taking a massive lease at 636 11th Avenue for its subsidiary advertising firm, Ogilvy & Mather. As rew-online.com first reported in September, the firm will be taking the entire building, which is 564,800 square feet according to a press release issued today by the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 16 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/tenant.html"><![CDATA[tenant]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy's idea to yield a big turnaround: Think small; Revamp de-emphasizes advertising, puts accent on holistic marketing.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200801/ai_n25582851]]></link>
		<description><![CDATA[Byline: RUPAL PAREKH    Last thursday, in front of the 1,300 staffers crowded in  Manhattan's Cipriani restaurant, Ogilvy North America co-CEO Carla  Hendra ruled that the 60-year-old agency would now be in "perpetual  beta,'' a state of permanent change to meet a challenge faced ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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		<title><![CDATA['Onslaught' is a triumph-if you don't count the hypocrisy.(Garfield's AdReview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200710/ai_n25582183]]></link>
		<description><![CDATA[Byline: Bob Garfield    Well, for starters, it's not just a commercial. It is a great  film.    "Onslaught,'' the sequel to Dove's Cannes Grand  Prix-winning viral "Evolution,'' should get an Oscar. In  one brief minute, it indicts the culture's obsession with ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA['Evolution' win shows film is no longer the dominant species.(Garfield's AdReview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200706/ai_n25581539]]></link>
		<description><![CDATA[Byline: Bob Garfield    This year: "Evolution.''    Last year: "NoItuLove.''    Next year: "Live U-Toon?''    The key to winning the Cannes Film Grand Prix, obviously, is  alphabetic. Or, maybe it's expressing the passage of time, in one  direction...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
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		<title><![CDATA[MICHELLE BOTTOMLEY.(Special Report: Women to Watch)(Biography)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200706/ai_n25581366]]></link>
		<description><![CDATA[Byline: lisa sanders    Co-president, New York    Ogilvy    Data, strategy and debate top the list of favorite things for  Ogilvy's MICHELLE BOTTOMLEY.    After college, while pursuing a doctorate in economics at Boston  University, she worked at Liberty...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[analytics]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/women.html"><![CDATA[women]]></category>
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	<item>
		<title><![CDATA[STW runs own race - for now.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200706/ai_n25171184]]></link>
		<description><![CDATA[Byline: Neil Shoebridge    Jun 03, 2007 (The Australian Financial Review - ABIX via COMTEX) --  Australian advertising group STW Communications remains majority-owned  by its local management team. This is despite founder John Singleton  divesting his final stake in the company for $A53m and global...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 03 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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	<item>
		<title><![CDATA[Big deals still being made in quiet market]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m3601/is_32_53/ai_n27181514]]></link>
		<description><![CDATA[Throughout the first quarter of 2007, brokers haven't been bashful in relating anecdotes about how the market has seemed to slow. But few are concerned that tenants are finally recoiling from the precipitous rental gains that Manhattan saw amid last year's flurry of leasing activity.  "I think that tenants...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 21 Mar 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/manhattan.html"><![CDATA[Manhattan]]></category>
		<category domain="http://resources.bnet.com/topic/nba.html"><![CDATA[NBA]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/tenant.html"><![CDATA[tenant]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Dove effort gives package-goods marketers lessons for the future.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200703/ai_n25580637]]></link>
		<description><![CDATA[Byline: Randall Rothenberg    What's changed?'' I asked.    Shelly Lazarus, the chairman-CEO of Ogilvy & Mather Worldwide,  among the most successful ad-agency leaders of our time, thought for a  moment and responded: "Nothing has changed in terms of the  insistence that everything...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Mar 2007 23:59:59 -0800</pubDate>
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