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- Ogilvy's idea to yield a big turnaround: Think small; Revamp de-emphasizes advertising, puts accent on holistic marketing.(News)
- Byline: RUPAL PAREKH Last thursday, in front of the 1,300 staffers crowded in Manhattan's Cipriani restaurant, Ogilvy North America co-CEO Carla Hendra ruled that the 60-year-old agency would now be in "perpetual beta,'' a state of permanent change to meet a challenge faced ...
- Research articles 2008-01-14
- Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum
- Wireless News 10-17-2007 Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum WIRELESS NEWS-October 17, 2007-Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to...
- Research articles 2007-10-17
- LETTERS: Ogilvy restructuring offers some hope.(Viewpoint)
- RE: "Ogilvy's Idea to Yield a Big Turnaround: Think Small'' (AdAge.com, Jan. 14). Most media-wasted minds (and undoubtedly Ogilvy's own management) will pounce on the "negative'' bits served up in this piece-even as they are required for p RE: "Ogilvy's Idea to Yield a Big...
- Research articles 2008-01-21
- American Stricker zooms past Choi to lead PGA Barclays
- HARRISON, United States AFP — Steve Stricker, who hasn't won a PGA Tour event since 2001, rolled in five birdies through eight holes Saturday to seize a one-shot lead over K.J. Choi at the PGA Barclays event. American Stricker vaulted past South Korea's Choi with a six-under 65 to...
- Research articles 2007-08-25
- Ogilvy has point to prove at British Open
- HOYLAKE, England AFP — Geoff Ogilvy is out to prove a point at this week's British Open - that his upset win in last month's US Open was no fluke. The 29-year-old Australian was the prime beneficiary of an astounding double meltdown by Phil Mickelson and Colin Montgomerie on...
- Research articles 2006-07-18
- Online agencies push integration; Reversing a trend, traditional shops merge interactive into overall operations.(Interactive Agencies)
- Byline: Kate Maddox In the early days of online advertising, traditional agencies struggled to figure out the right business model to handle the new medium. Many broke interactive services off into a separate group or created new business units to handle interactive. Some pursued...
- Research articles 2006-04-01
- Bizarre weather gives golfers fits
- PALM BEACH GARDENS, Fla. -- Gusty winds sent 8-iron shots flying 245 yards, while some 4-irons struggled to go 185. The breezes had a few balls fluttering on the slick greens, most of the players couldn't break par and golf's rarest feat spiced up the afternoon. Indeed, Thursday's...
- Research articles 2006-03-10
- Briefly
- Deidre Rosel Annika Sorenstam Local & state: Washburn Rural swimmer signs with KU Deidre Rosel, a senior at Washburn Rural, signed a letter of intent to compete in women's swimming at Kansas on Thursday. Rosel placed at state in the...
- Research articles 2006-03-10
- Ogilvy conquers Love to win WGC Match Play
- CARLSBAD, United States AFP — Australian Geoff Ogilvy beat Davis Love 3 and 2 to complete a surprising run to the WGC Match Play Championship title. Ogilvy, who appeared on his way out of the elite 7.5 million-dollar event on several occassions, needing extra holes to triumph in his...
- Research articles 2006-02-26
- Ogilvy’s Code of Ethics for Blogger Outreach
- Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
- Blog posts 2007-11-13
- Aussie Ogilvy wins first US PGA title in playoff
- TUCSON, United States AFP — Australian Geoff Ogilvy drained an 18-foot birdie putt on the second playoff hole to win his first US PGA Tour title in the three million-dollar Tucson event. Kevin Na, the youngest player on tour, and Mark Calcavecchia were in the playoff with Ogilvy after...
- Research articles 2005-02-27
- Ogilvy acquires shop in China.(The World: Ad Age Global News & Data)( Fujian Effort Advertising Co.)(Brief Article)
- Byline: Normandy Madden [Hong Kong] WPP's Ogilvy & Mather is expanding in mainland China's second-tier ad markets with the acquisition of Fujian Effort Advertising Co. in southeastern China. The agency will now be called Effort Ogilvy. The deal marks one of the first times...
- Research articles 2004-06-21
- Rain in Houston forces Monday finish
- HOUSTON, United States AFP ? The longer it takes to play the Houston Open, the more it favors the longer hitters. Rain prompted the suspension of play for the third straight day Sunday at a soaked Redstone Golf Club, forcing the first Monday finish on the PGA Tour this...
- Research articles 2004-04-25
- Ogilvy's award-winning creative in `demand'.(Special Report: 2004 Top Agencies)
- Byline: Kate Maddox Ogilvy, a global agency that includes Ogilvy & Mather Worldwide, OgilvyInteractive and OgilvyOne, demonstrated growth in its b-to-b business in 2003 while creating outstanding work for clients. Ogilvy picked up several new accounts last year, including E.I. DuPont...
- Research articles 2004-03-08
- Settlement ups Ogilvy odds of keeping drug-office biz; $152 mil account, to be awarded in March, is still a long shot for shop.(News)(Brief Article)
- Byline: IRA TEINOWITZ Ogilvy & Mather Worldwide's $1.8 million settlement with the White House anti-drug office will improve the agency's long-shot odds of retaining the drug-office account now in review. The White House Office of National Drug Control Policy is slated to award ...
- Research articles 2002-02-11
- Ogilvy predicts R$1bil turnover.
- Brazil, Feb 5, 2002 The advertising agency WPP, predicts the companies will not increase their investments in ad in 2002. The companies reduced their budgets dur to the economic slowdown after the terrorist attacks in the US. WPP expects a drop of 2% or...
- Research articles 2002-02-06
- Ogilvy's Creative Legacy.(Ogilvy and Mather Worldwide)(Brief Article)
- Just because it is a "well-oiled machine" does not mean WPP Group's Ogilvy & Mather Worldwide produces uninspired, cookie-cutter creative work. In fact, just the opposite is true. Ads for five separate clients-Cotton, American Express Co., Motorola, Perrier Group and IBM Corp. (above and...
- Research articles 2002-01-14
- Ogilvy improves performance.
- Brazil, Jan 17, 2002 The good performance of the Brazilian advertising market has gave to Ogilvy Brasil the third position among the companies of the group Ogilvy & Mather Worldwide that moved US$13.5bil in 2001. Brazilian operation is coordinated by Mr Sergio Amado, and...
- Research articles 2002-01-18
- Striving for synergy at OgilvyOne; Hodes mines existing clients at general shop.(Brief Article)
- Ogilvy's perfect circle was a little lopsided in Chicago, where the WPP Group agency said it wasn't living up to its 360-degree branding philosophy. To more fully deliver on its corporate mission to bring clients seamless marketing solutions from its various units, it brought on Mark...
- Research articles 2001-09-24
- Ogilvy concedes a drug problem; Accounting didn't meet standards for federal contractors, shop says.
- Ogilvy & Mather, accused last October of overcharging the government on media buying for the White House anti-drug ad campaign, now admits there were sufficient problems to warrant a meeting with the Justice Department and the hiring of an accounting firm. In a statement...
- Research articles 2000-12-18
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