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- Ogilvy Launches Mobile Fanta App Only Teens Can Hear
- Ogilvy Advertising has created what sounds like an unbelievably annoying Fanta campaign for teens. It consists of a mobile app that uses high-pitched frequencies that those over 20 generally can’t hear. (Your hearing declines with age.) The sounds include wolf whistles, “pssts,†and warnings tagged to words or phrases such...
- Blog posts 2008-12-03
- News Roundup: BMB, JWT, Publicis, Zenith, Ogilvy, Saatchi, Burger King, More ...
- BMB Cheil deal makes agency owned by its own client, Samsung. JWT London has been appointed to handle the £13 million advertising account for Mazda Motors UK. Publicis and ZenithOptimedia launch new Montreal offices: The agency moved from the World Trade Centre in Old Montreal to...
- Blog posts 2008-12-05
Additional Resources
- Late News; Unilever moves Hellman's to Ogilvy.(advertising industry news briefs)
- [ENGLEWOOD CLIFFS, N.J.] Unilever Bestfoods moved its Hellmann's mayonnaise advertising account to WPP's Ogilvy & Mather, New York, following a review, the agency said. Ogilvy competed against incumbent Interpublic Group of Cos' Lowe, New York. [ENGLEWOOD CLIFFS, N.J.] Unilever Bestfoods moved its Hellmann's...
- Research articles 2003-07-28
- Ogilvy & Mather splits into two.
- Byline: Ravi Balakrishnan Nov. 23--MUMBAI, India -- Ogilvy & Mather, the iconic advertising agency brand owned by WPP is splitting its brand into two -- in select markets, Ogilvy Advertising and Mather Communications are now distinct brands. While everyone who has...
- Research articles 2006-11-23
- Advertising Roundup -- 80 Laid Off at Starcom; 26 Laid Off at Ogilvy; Lamar Debt Makes Hedge Fund Rich; More ...
- Layoffs at Starcom -- Chicago's Starcom MediaVest laid off 80 staffers yesterday, AgencySpy has learned. A Starcom representative confirmed the cuts today, stating that the current economic climate is to blame. [Source: AgencySpy] 26 laid off at Ogilvy Group UK -- The role of Bo Hellberg, the...
- Blog posts 2009-01-23
- Ogilvy Creates Mobile Ad App Only Under 20's Can Hear
- Talk about youth targeted marketing. Fanta, the fruit-flavored soft drink brand owned by Coca-Cola, is launching a mobile application in the UK based on technology that only those under 20 can hear. The application, the Fanta Stealth Sound System, uses the same technology first used rather controversially in Britain...
- External links 2008-12-02
- News Roundup: Saatchi, Ogilvy, Publicis, CKB, Mother, More ...
- Saatchi & Saatchi CEO Kevin Roberts has launched a diatribe against investment bankers: "Watching this latest meltdown from neighbouring TriBeCa has been horrendous. I don't really care what happens to the bankers. In fact, I'm more than a little pissed that so many of them have walked away...
- Blog posts 2008-12-03
- AN AGENCY STILL LEARNING FROM THE WORDS OF ITS FOUNDER: BRAND BUILDING REMAINS THE CREATIVE CORNERSTONE.(Ogilvy and Mather, David Ogilvy)
- From "confessions of an Advertising Man" to "Ogilvy on Advertising" to the well-known series of "How to" house ads, there may be no agency creative philosophy as well-documented as that of Ogilvy & Mather. From "confessions of an Advertising Man" to "Ogilvy on Advertising" to...
- Research articles 1998-09-21
- Volvo Cars of North America Honored by Advertising Research Foundation; 'Starting a Family' First Gay Campaign to Win Prestigious David Ogilvy Award; Photo Available
- NEW YORK, April 28 /U.S. Newswire/ -- Volvo Cars of North America, LLC VCNA received the esteemed David Ogilvy Award for its innovative use of research in advertising by the Advertising Research Foundation ARF at the ARF David Ogilvy Awards Dinner at NEW YORK, April 28 /U.S. Newswire/ -- Volvo...
- Research articles 2004-04-28
- NORTHWEST AIRLINES: Northwest Airlines awards Ogilvy & Mather international advertising business.
- M2 PRESSWIRE-25 June 1999-NORTHWEST AIRLINES: Northwest Airlines awards Ogilvy & Mather international advertising business C1994-99 M2 COMMUNICATIONS LTD RDATE:240699 Minneapolis/St. Paul -- Northwest Airlines today announced that it has shifted its international advertising account to Ogilvy & Mather Advertising from...
- Research articles 1999-06-25
- Ogilvy on advertising
- DAVID OGILVY, the man behind the man in the Hathaway shirt, has bundled up another lavish package of shop talk and trade secrets for the delectation of the general public. His first book, Confessions of an Advertising Man (1963), was heavy on autobiography and stingy with illustrations; Ogilvy on...
- Research articles 1985-02-08
- BP AMOCO: BP Amoco names Ogilvy & Mather Worldwide toto handle its advertising communications account.
- M2 PRESSWIRE-18 November 1999-BP AMOCO: BP Amoco names Ogilvy & Mather Worldwide to handle its advertising communications account C1994-99 M2 COMMUNICATIONS LTD RDATE:181199 BP Amoco today named Ogilvy & Mather as its worldwide advertising communications agency. Ogilvy &...
- Research articles 1999-11-18
- OGILVY & MATHER TO OFFICES
- AsiaInfo Services 01-20-1997 Ogilvy & Mather to Offices SHANGHAI, January 20, AsiaInfo Services, Inc -- Shanghai Ogilvy & Mather Advertising Co Ltd plans to establish offices in Dalian, Chengdu and Wuhan in 1997. A joint venture between Ogilby &...
- Research articles 1997-01-20
- Delta selects Ogilvy & Mather to help shape new image, advertising; New long-term advertising partner will support the airlines transformation.
- M2 PRESSWIRE-7 October 2004-DELTA AIR LINES: Delta selects Ogilvy & Mather to help shape new image, advertising; New long-term advertising partner will support the airlines transformationC1994-2004 M2 COMMUNICATIONS LTD RDATE:10062004 ATLANTA - Delta Air Lines (NYSE: DAL) has tapped the creative...
- Research articles 2004-10-07
- Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum
- Wireless News 10-17-2007 Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum WIRELESS NEWS-October 17, 2007-Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to...
- Research articles 2007-10-17
- OGILVYINTERACTIVE WORLDWIDE: Staying true to its agency brand; Agency Rating: 3 -- Ogilvy is true to its brand. Ogilvy & Mather is a blue-chip, creative-oriented ad agency. OgilvyInteractive is the same animal in the interactive world. This is not a n
- ogilvy & mather Worldwide jumped into interactive early on and has built a business and reputation based in large part on its winning work for IBM Corp., which demands integrated advertising. ogilvy & mather Worldwide jumped into interactive early on and has built a...
- Research articles 2000-06-19
- Dial 213 for jerk. (satire in advertising agencies)
- HUMILITY, self-deprecation and forgiveness are rare in most businesses and unheard of in advertising. But now, in the kindly 1990s, even admen are learning to love each other. Or maybe not. A year ago Mr Martin Sorrell's WPP Group bid for the...
- Research articles 1990-06-09
- Ogilvy acquires shop in China.(The World: Ad Age Global News & Data)( Fujian Effort Advertising Co.)(Brief Article)
- Byline: Normandy Madden [Hong Kong] WPP's Ogilvy & Mather is expanding in mainland China's second-tier ad markets with the acquisition of Fujian Effort Advertising Co. in southeastern China. The agency will now be called Effort Ogilvy. The deal marks one of the first times...
- Research articles 2004-06-21
- Tom Seifert Made Chairman at Ogilvy; His Ex-Con Wife Is Still in Business
- Ogilvy & Mather has promoted Tom Seifert to chairman of Ogilvy North America. The move is noteworthy because it raises the spectre of his wife, Shona Seifert, a former account manager at Ogilvy who did 18 months in prison in 2005 after she was convicted of defrauding the federal government...
- Blog posts 2009-01-22
- Ogilvy Winners Turn Research into Creative Solutions.
- IN 1993, THE ARF created the prestigious David Ogilvy Award--proudly named after the researcher turned adman--to bring recognition to the role that research can play in achieving successful marketing communications. David Ogilvy has consistently stressed the productive role of research in...
- Research articles 1999-05-01
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