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Ogilvy & Mather (499 results)
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- Ogilvy's idea to yield a big turnaround: Think small; Revamp de-emphasizes advertising, puts accent on holistic marketing.(News)
- Byline: RUPAL PAREKH Last thursday, in front of the 1,300 staffers crowded in Manhattan's Cipriani restaurant, Ogilvy North America co-CEO Carla Hendra ruled that the 60-year-old agency would now be in "perpetual beta,'' a state of permanent change to meet a challenge faced ...
- Research articles 2008-01-14
- Online agencies push integration; Reversing a trend, traditional shops merge interactive into overall operations.(Interactive Agencies)
- Byline: Kate Maddox In the early days of online advertising, traditional agencies struggled to figure out the right business model to handle the new medium. Many broke interactive services off into a separate group or created new business units to handle interactive. Some pursued...
- Research articles 2006-04-01
- Ogilvy acquires shop in China.(The World: Ad Age Global News & Data)( Fujian Effort Advertising Co.)(Brief Article)
- Byline: Normandy Madden [Hong Kong] WPP's Ogilvy & Mather is expanding in mainland China's second-tier ad markets with the acquisition of Fujian Effort Advertising Co. in southeastern China. The agency will now be called Effort Ogilvy. The deal marks one of the first times...
- Research articles 2004-06-21
- Ogilvy's award-winning creative in `demand'.(Special Report: 2004 Top Agencies)
- Byline: Kate Maddox Ogilvy, a global agency that includes Ogilvy & Mather Worldwide, OgilvyInteractive and OgilvyOne, demonstrated growth in its b-to-b business in 2003 while creating outstanding work for clients. Ogilvy picked up several new accounts last year, including E.I. DuPont...
- Research articles 2004-03-08
- Ogilvy predicts R$1bil turnover.
- Brazil, Feb 5, 2002 The advertising agency WPP, predicts the companies will not increase their investments in ad in 2002. The companies reduced their budgets dur to the economic slowdown after the terrorist attacks in the US. WPP expects a drop of 2% or...
- Research articles 2002-02-06
- Ogilvy improves performance.
- Brazil, Jan 17, 2002 The good performance of the Brazilian advertising market has gave to Ogilvy Brasil the third position among the companies of the group Ogilvy & Mather Worldwide that moved US$13.5bil in 2001. Brazilian operation is coordinated by Mr Sergio Amado, and...
- Research articles 2002-01-18
- Ogilvy's Creative Legacy.(Ogilvy and Mather Worldwide)(Brief Article)
- Just because it is a "well-oiled machine" does not mean WPP Group's Ogilvy & Mather Worldwide produces uninspired, cookie-cutter creative work. In fact, just the opposite is true. Ads for five separate clients-Cotton, American Express Co., Motorola, Perrier Group and IBM Corp. (above and...
- Research articles 2002-01-14
- Striving for synergy at OgilvyOne; Hodes mines existing clients at general shop.(Brief Article)
- Ogilvy's perfect circle was a little lopsided in Chicago, where the WPP Group agency said it wasn't living up to its 360-degree branding philosophy. To more fully deliver on its corporate mission to bring clients seamless marketing solutions from its various units, it brought on Mark...
- Research articles 2001-09-24
- Ogilvy concedes a drug problem; Accounting didn't meet standards for federal contractors, shop says.
- Ogilvy & Mather, accused last October of overcharging the government on media buying for the White House anti-drug ad campaign, now admits there were sufficient problems to warrant a meeting with the Justice Department and the hiring of an accounting firm. In a statement...
- Research articles 2000-12-18
- Ogilvy's new U.K. agency to handle SmithKline project.(Brief Article)
- [london] The Ogilvy Group in the U.K. last week opened a second agency here to deal with the growing problem of client account conflicts in an era when various industries are converging. The first business for the new agency, called AdWorks, is a worldwide...
- Research articles 2000-08-21
- Honorable Mention: Large Agencies - Ogilvy.(Special Report: Top 50 Agencies)(Brief Article)
- Agency: Ogilvy (includes Ogilvy & Mather, Ogilvy One and Ogilvy Interactive) Agency: Ogilvy (includes Ogilvy & Mather, Ogilvy One and Ogilvy Interactive)
- Research articles 2003-03-10
- Ogilvy's first Lite motif brings back `Miller Time' ;Agency adopts venerable theme for new campaign.
- Miller Brewing Co. is looking to its 29-year-old "Miller Time" theme of guys bonding as well as sex appeal and funny vignettes to boost the fortunes of its flagship brand, Miller Lite. After years of missteps with its Lite advertising, Miller last week unveiled...
- Research articles 2000-03-06
- Exodus puts Ogilvy in a bind; As top account director on big campaign leaves, local shop losing luster.(Ogilvy and Mather)
- Byline: JAMES B. ARNDORFER Crain News Service The Chicago office of Ogilvy & Mather, which lost its cornerstone client Sears, Roebuck and Co. in August, has other worries. More than half the agency's planners have left over the past few mont ...
- Research articles 2005-10-10
- Ogilvy contract costs too much.(Brief Article)
- Ogilvy & Mather Worldwide billed the federal government for some labor costs it could not later support. Prior to that, the government erred in hiring Ogilvy for its anti-drug ad account because Ogilvy accounting systems didn't meet government sp Ogilvy & Mather Worldwide billed the federal...
- Research articles 2001-08-20
- Ogilvy builds on blue chips.(CEO of Ogilvy & Mather Worldwide marketing strategy)(Statistical Data Included)
- Sitting in her homey office on the 10th floor of a midtown Manhattan building, Shelly Lazarus leaned forward and laughed. Sitting in her homey office on the 10th floor of a midtown Manhattan building, Shelly Lazarus leaned forward and laughed.
- Research articles 2002-01-14
- Ogilvy resigns Shell account after 30 years;Agency to close Houston office; JWT arm adds recruiting work.
- Shell Oil Co. plans to explore its options after Ogilvy & Mather, Houston, resigned its account late last week. A Shell spokeswoman would not say if the company will conduct a review or simply reassign the business. J. Walter Thompson Co. is Shel Shell Oil Co....
- Research articles 1999-11-15
Additional Resources
- AMA Houston Presents: Why Personality Matters: Social Media Marketing
- HOUSTON -- Houston AMA's November 12 luncheon focuses on "Why Personality Matters: The untold secret of marketing in the social network era". Rohit Bhargava, SVP of Ogilvy & Mather and founding member of the international agency's pioneering Digital Influence group, will take you inside some of the lessons from his...
- Articles 2008-10-30
- Technology Review's EmTech08 Conference Gathers the World's Top Innovators and Business Leaders at MIT
- CAMBRIDGE, Mass. -- Technology Review, Inc., the authority on the future of technology, is hosting its eighth annual Emerging Technologies Conference, EmTech(08), September 23-25th at MIT in Cambridge, Mass. EmTech08is the premier event for exploring next-generation technologies and their impact on business and society. The EmTech(08) agenda was...
- Articles 2008-09-23
- Ogilvy Celebrates 60 Years of Big Brand Ideas
- "Encourage innovation. Change is our lifeblood, stagnation our death knell." David Ogilvy, Founder, Ogilvy NEW YORK, Sept. 22 /PRNewswire/ -- Ogilvy, the agency most valued by those who most value brands, today celebrated its 60th anniversary with a rolling global virtual party. Uniting Ogilvy's 15,000...
- Articles 2008-09-22
- Advertising vet aims to spread the word about Venice-inspired concept Via Vanti!
- Carla Gambescia has brand ambition when it comes to her weeks-old restaurant, Via Vanti! A marketing and advertising veteran with years of experience at such firms as Ogilvy & Mather and Young & Rubieam and with such foodservice clients as Pizza Hut, KFC and Starbucks, Gambescia recently debuted...
- Articles 2008-09-08
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