Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
PFIZER HAS named WPP Group's Ogilvy PR and Shire Health to handle PR for its worldwide COX-2 franchise, including Celebrex, Bextra and Dynastat, an injectable not approved for the U.S. market. Ogilvy PR will handle U.S. communications for the drugs, while London-based Shire Health will handle the global business.
Following a competitive pitch process,SunPower Corp. (NASDAQ: SPWR), a Silicon Valley-based manufacturer ofhigh-efficiency solar cells, solar panels and solar systems, has announcedthe selection of Ogilvy Public Relations Worldwide Ogilvy PR as its newagency of record for public relations. SunPower, the largest maker of solar power systems in the United States...
The Washington, D.C. office of Ogilvy PublicRelations Worldwide Ogilvy PR, an integrated global communications firm,announced today that it has been awarded two six-year contracts from theCenters for Disease Control and Prevention CDC to continue promoting the"Screen for Life: National Colorectal Cancer Action" and the "InsideKnowledge: Get the Facts About Gynecologic...
Irfan Kamal Brings Extensive Strategy Experience Including work for Jeff Bezos, founder and CEO of Amazon.com WASHINGTON, Aug. 5 /PRNewswire/ -- -- Ogilvy Public Relations Worldwide Ogilvy PR, an integrated global communications firm, announced today that Irfan A. Kamal has joined the agency as vice president of...
INSIDE STORY The nominations are in for the Hospital Club's top 100 people in London's creative industries. Now it's your chance to review the candidates and vote for a winner Here it is, the long list of nominations for...
ON ADVERTISING Tony Kaye is an adland legend. You can tell by the number of famous stories about him. There are many. Before I tell you one of the best, you might need to know that Tony Kaye below directs ads. He also...
MERCK'S GARDASIL team cleaned up at last month's Phame Awards, winning honors for Best Branded TV, Best Branded Print and Best Integrated Campaign on the strength of its "One less" campaign. Merck was named marketer of the year at the awards show, which honors creative excellence, results that...
The Roles Are Reversed as Children Help Educate Their Parents About Their Typical Work Day CHICAGO, May 13 /PRNewswire/ -- The Chicago office of Ogilvy Public Relations Worldwide Ogilvy PR will be hosting its first annual "Bring Your Parents to Work Day" to educate employees' parents about...
ON NEW MEDIA How is new media changing the communications business? What has been the impact of Web 2.0 on advertising and PR? And what can a traditional marketer learn from the intrinsic openness of new media? Who better to ask such questions than...
It's Asthma and Allergy Awareness Month and the seasonal allergies category is as congested as ever. But a slew of patent expirations poses a greater concern than the fierce competition. By Ben Comer Hay fever isn't the only thing causing brand-name prescription manufacturers' eyes to water...
Byline: JONATHAN LEMONNIER What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out. Contributors...
Byline: NORMANDY MADDEN [beijing] Public sentiment against the crisis in Darfur and Tibet may be escalating in the U.S., but in Olympics-crazed China, protests against the country's support for Sudan or treatment of Tibet are viewed-when they can be seen...
Byline: MEGAN MCILROY The numbers certainly look bleak. According to data from TNS Media Intelligence, U.S. ad spending grew a paltry 0.2% to $149 billion last year. The study, which measures ad spending in categories including TV,...
Top campaigns of 2007 Integrated campaign (more than $200,000): Panasonic Toughbook, "It's Not Just a Laptop.'' Agency: Sigma Group. Integrated campaign (less than $200,000): Pitney Bowes MapInfo, "Be Location Intelligent.'' Agency: Mobium Creative Group. ...
Byline: Ken Wheaton In what Louis Vuitton`s PR people are saying is his first ad appearance, Keith Richards sat down with Annie Leibovitz to shoot a photo for the Parisian fashion house's "core-values campaign.'' He joins luminaries such as Andre...
Byline: MICHAEL BUSH Well, that didn't go as planned. Despite the efforts of the right-wing radio's heaviest hitters, John McCain walked out of Super Tuesday with a clear lead. Not even top-rated talker Rush Limbaugh could bring...
Byline: william hupp Peter Altschuler of Wordsworth & Co. said it would "but in a good way'' because it might "compel drug companies to back up their substantive claims with clinically supported facts''-or, in a perfect world, "eliminate direct-to-consumer...
How to lead: As No. 1 Goodby, Silverstein & Partners has learned to its great benefit, it takes more than just stunning TV spots to lead the agency pack these days. There are also factors such as media neutrality and the ability to dive...
Byline: JACK NEFF Unilever's super bowl ad for Sunsilk, which breaks during the two-minute warning in the fourth quarter, may signal time's almost up for the traditional agency model, too. The world's second-biggest advertiser has given top...
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