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- Ogilvy’s Code of Ethics for Blogger Outreach
- Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It’s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
- Blog posts 2007-11-13
- Pfizer hands COX-2 work to WPP firms
- PFIZER HAS named WPP Group's Ogilvy PR and Shire Health to handle PR for its worldwide COX-2 franchise, including Celebrex, Bextra and Dynastat, an injectable not approved for the U.S. market. Ogilvy PR will handle U.S. communications for the drugs, while London-based Shire Health will handle the global business.
- Research articles 2005-01-01
Additional Resources
- Ogilvy PR rides to success against tide.
- Mar 25, 2002 The Australian Financial Review ABIX via COMTEX -- WPP Group and STW Communications formed a joint venture to revive the fortunes of Ogilvy Public Relations PR. Ethnic Communications and Impact Employee Communications were merged with three acquisitions: Parker & Partners, Howorth...
- Research articles 2002-03-25
- More Rules of Engagement for Blogger PR
- You've got to hand it to the folks at Ogilvy PR. First they stuck their necks out to codify a "Blogger PR Code of Ethics," and now they are back with Round 2, consisting of modifications and amplifications of their original code. For their efforts and for posting it all...
- Blog posts 2007-11-15
- AXM Pharma Appoints Ogilvy & Mather Public Relations, Further Expands Marketing Resources
- AXM Pharma, Inc. (AMEX: AXJ) announced today that the Company appointed Ogilvy & Mather Public Relations to provide marketing communication support for new marketing, sales and distribution programs being implemented for all products. Ogilvy Public Relations PR is the largest Public Relations Firm in China by billings and employs...
- Research articles 2004-07-22
- Ogilvy Public Relations Worldwide Awarded Six New Government Contracts in its Washington Office for the Month of September
- To: NATIONAL EDITORSContact: Ellen Birek of Ogilvy Public Relations Worldwide, +1-202- 729-4231, ellen.birek@ogilvypr.com Social Marketing Sparks an Outburst of New Business WASHINGTON, Oct. 16 /PRNewswire-USNewswire/ -- The Washington office of Ogilvy Public Relations Worldwide Ogilvy PR, a leading global communications firm, announced today that it has been awarded six...
- Research articles 2007-10-16
- Ogilvy Public Relations Worldwide Appoints Nick May as Its President of Europe
- Business Editors NEW YORK--BUSINESS WIRE--Feb. 28, 1999 Ogilvy Public Relations Worldwide today announced the appointment of Nick May as President of its European operations, effective early April. Mr. May will become part of Ogilvy's Executive Committee and will be located in the firm's London...
- Research articles 2000-02-28
- americangreetings.com Names Alexander Ogilvy and Ogilvy Public Relations Worldwide Team as Agency of Record
- SAN FRANCISCO--BUSINESS WIRE--July 19, 1999-- americangreetings.com, a subsidiary of American Greetings (NYSE:AM), today announced it has selected Ogilvy Public Relations and its Alexander Ogilvy unit as its agency of record. The firm was chosen because of its ability to provide both extensive experience and expertise in the electronic...
- Research articles 1999-07-19
- Ogilvy PR buys H-line to gain foothold in China.
- Jun 13, 2002 The Asian Wall Street Journal ABIX via COMTEX -- H-Line Public Relations was purchased by Ogilvy Public Relations Worldwide at a cost of $US240m. Under Ogilvy Public Relations Worldwide, the Chinese consulting firm will be known as H-Line Ogilvy Communications. The...
- Research articles 2002-06-13
- Twitter Becoming Greater Force in PR and Media Relations
- Twitter, the microblogging site, is becoming a force to be reckoned with in the online and PR worlds. Last week, PR 2.0 guru Brian Solis announced the creation of @micropr, a Twitter identity media and others can use to ask for assistance with stories and other information....
- Blog posts 2008-12-02
- Tooheys finds its pulse on PR.
- Sep 05, 2005 (Adbrief - ABIX via COMTEX) -- Australian brewery group Tooheys has appointed a new public relations PR agency.Ogilvy PR's Pulse Communications Sydney will represent Lion Nathan's Tooheys portfolio of beers,...
- Research articles 2005-09-05
- ASAE & The Center for Association Leadership Enlists Ogilvy PR to Broadcast Associations' Power to Propel America Forward
- To: NATIONAL EDITORS Contact: Ellen Birek of Ogilvy Public Relations Worldwide, +1- 202-729-4231, ellen.birek@ogilvypr.com Launch ofThe Power of ACampaign Will Highlight the Importance of Associations to theUSEconomy WASHINGTON, May 4 /PRNewswire/ -- ASAE & The Center for Association Leadership (ASAE & The Center) today launched a communications campaign intended...
- Research articles 2009-05-04
- Advertising Roundup: Omnicom's Debt Picture; Client Quits During Pitch; TBWA Names Infiniti Chief; Danone Taps Y&R; More ...
- Omnicom debt picture is mixed -- It has a lot of debt due, but not immediately, and will probably be OK. [Source: WSJ] TBWA names Infiniti chief -- TBWA has named the CEO of its Manchester office in the U.K. to steer management of its global Infiniti...
- Blog posts 2008-12-17
- Job-Hungry Journalists Turning to PR
- There has always been a steady stream of media people making the career transition into PR. But with the serious financial and business model problems plaguing most major media, journalists who once looked down their noses at what they call "the dark side" are starting to think that things might...
- Blog posts 2008-06-24
- The silent treatment.(News)(Ogilvy and Mather Worldwide Inc.)(Shelly Lazarus)(Brief Article)
- Byline: Claire Atkinson Ogilvy & Mather Worldwide has been criticized for its handling of the ONDCP fall-out, with agency CEO Shelly Lazarus singled out by PR experts for her apparent reluctance to take center stage during the crisis. Kent Jarrell, senior...
- Research articles 2004-01-19
- Alexander Ogilvy Public Relations Worldwide Expands Editorial Services Team; Experienced PR Practitioner and Brand Marketing Pro Join Agency as Senior Writers
- Business Editors/Marketing Writers LOS ANGELES--BUSINESS WIRE--Feb. 28, 2000 Alexander Ogilvy Public Relations Worldwide, a leading strategic communications firm focused on the global information technology market, today appointed Roya Mohseni and Ron Gales as senior writers for the company's Los Angeles office. ...
- Research articles 2000-02-28
- Advertising Layoffs Roundup: Jobs Cut at Crispin, Fallon, RBW, Ogilvy and other WPP units
- UPDATE: Crispin Porter & Bogusky has laid off 60 of its 900 employees. In an email statement the company said: "In response to the current economic climate, advertising budgets are being reduced in virtually every industry. On a comparative basis, CP+B¹s business is doing well but we...
- Blog posts 2009-02-05
- Pfizer consolidates COX-2 work, four firms in running
- PFIZER IS consolidating the PR business for its portfolio of COX-2 inhibitors and has heard pitches from four agencies: Burson Marsteller, Porter Novelli, Ogilvy PR and Hill & Knowlton.
- Research articles 2004-10-01
- Merck reputation effort deploying PR campaign
- MERCK HAS HIRED Burson-Marsteller to handle PR for its corporate reputation campaign, supporting advertising by Ogilvy & Mather and touting Merck's free resources for consumers.
- Research articles 2005-09-01
- Hitachi Data Systems Selects Ogilvy PR as U.S. Agency of Record
- To: TECHNOLOGY EDITORSTo: TECHNOLOGY EDITORS
- Research articles 2007-06-26
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