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	<title><![CDATA[ogilvy Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/ogilvy.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ogilvy]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Ogilvy's Seifert Praises Gray Despite Role in Scandal That Sent His Wife to Prison]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004132/ogilvys-seifert-praises-gray-despite-role-in-scandal-that-sent-his-wife-to-prison/]]></link>
		<description><![CDATA[Ogilvy & Mather vice chairman Bill Gray is retiring, leaving Tom Seifert to head the agency as Ogilvy North America Chairman. Seifert praised Gray even though Gray had a role in a scandal that sent his wife to prison. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 23 Sep 2009 11:12:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/prison.html"><![CDATA[Prison]]></category>
		<category domain="http://resources.bnet.com/topic/scandal.html"><![CDATA[Scandal]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy's Production Consolidation in NZ Solves Cashflow Problem, But Will Clients Like It?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004046/ogilvys-production-consolidation-in-nz-solves-cashflow-problem-but-will-clients-like-it/]]></link>
		<description><![CDATA[Ogilvy & Mather in New Zealand is to consolidate its TV production and art studio facilities into a single unit, RedWorks. The move is small but telling as WPP's agencies look to control cashflow and reduce expenses. WPP's agencies recently formed an in-house commercial production agency in India, also. by...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 Sep 2009 08:27:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/consolidation.html"><![CDATA[Consolidation]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/wpp.html"><![CDATA[WPP]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[Ogilvy's New 11th Ave. HQ Is in NYC Equivalent of Siberia]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002274/ogilvys-new-11th-ave-hq-is-in-nyc-equivalent-of-siberia/]]></link>
		<description><![CDATA[Ogilvy & Mather is about to move from its famed Worldwide Plaza building on Eighth Avenue and 50th Street to 636 11th Avenue at 47th Street. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 22 May 2009 10:09:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/hq.html"><![CDATA[HQ]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy Disowns "Un-American" History Channel Ads]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002261/ogilvy-disowns-un-american-history-channel-ads/]]></link>
		<description><![CDATA[A series of ads created by Ogilvy & Mather for the History Channel that showed America in a bad light were never meant to be shown and were made only as part of a creative exercize, according to Silicon Alley Insider. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 21 May 2009 16:03:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy Settles Suit Which Alleged a Plan to Fraudulently Bill Avon]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002125/ogilvy-settles-suit-which-alleged-a-plan-to-fraudulently-bill-avon/]]></link>
		<description><![CDATA[Ogilvy & Mather has quietly settled a whistleblower lawsuit brought against it by a former employee who alleged that she was asked to fraudulently overbill Avon in order to cover the costs of a lawsuit it had lost. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 14 May 2009 12:14:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/lawsuit.html"><![CDATA[Lawsuit]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy Creates Mobile Ad App Only Under 20's Can Hear]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.moconews.net%2Fentry%2F419-ogilvy-creates-mobile-ad-app-only-under-20s-can-hear%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Talk about youth targeted marketing. Fanta, the fruit-flavored soft drink brand owned by Coca-Cola, is launching a mobile application in the UK based on technology that only those under 20 can hear. The application, the Fanta Stealth Sound System, uses the same technology first used rather controversially in Britain...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 02 Dec 2008 11:01:14 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/europe.html"><![CDATA[Europe]]></category>
		<category domain="http://resources.bnet.com/topic/uk.html"><![CDATA[UK]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+adv+%2526+mktg.html"><![CDATA[Mobile Adv & Mktg]]></category>
		<category domain="http://resources.bnet.com/topic/dianne+see+morrison.html"><![CDATA[Dianne See Morrison]]></category>
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		<title><![CDATA[LETTERS: Ogilvy restructuring offers some hope.(Viewpoint)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200801/ai_n25582912]]></link>
		<description><![CDATA[RE: "Ogilvy's Idea to Yield a Big Turnaround: Think  Small'' (AdAge.com, Jan. 14). Most media-wasted minds (and  undoubtedly Ogilvy's own management) will pounce on the  "negative'' bits served up in this piece-even as they are  required for p  RE: "Ogilvy's Idea to Yield a Big...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy's idea to yield a big turnaround: Think small; Revamp de-emphasizes advertising, puts accent on holistic marketing.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200801/ai_n25582851]]></link>
		<description><![CDATA[Byline: RUPAL PAREKH    Last thursday, in front of the 1,300 staffers crowded in  Manhattan's Cipriani restaurant, Ogilvy North America co-CEO Carla  Hendra ruled that the 60-year-old agency would now be in "perpetual  beta,'' a state of permanent change to meet a challenge faced ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Ogilvyâ€™s Code of Ethics for Blogger Outreach]]></title>
		<link><![CDATA[http://blogs.bnet.com/pr/?p=106]]></link>
		<description><![CDATA[Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. Itâ€™s as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 13 Nov 2007 14:42:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/code+of+ethics.html"><![CDATA[Code Of Ethics]]></category>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/blogger.html"><![CDATA[Blogger]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+pr.html"><![CDATA[Ogilvy PR]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/policies+and+procedures.html"><![CDATA[Policies And Procedures]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/jon+greer.html"><![CDATA[Jon Greer]]></category>
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	<item>
		<title><![CDATA[Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5558/is_200710/ai_n22050370]]></link>
		<description><![CDATA[Wireless News    10-17-2007    Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum    WIRELESS NEWS-October 17, 2007-Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 17 Oct 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/24%252f7+real+media+inc..html"><![CDATA[24/7 Real Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/digitas.html"><![CDATA[Digitas]]></category>
		<category domain="http://resources.bnet.com/topic/doubleclick+inc..html"><![CDATA[DoubleClick Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/e.w.+scripps+co..html"><![CDATA[E.W. Scripps Co.]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TFSM</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SSP</category>
		<category domain="tickers">TFSM,SSP</category>
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	<item>
		<title><![CDATA[American Stricker zooms past Choi to lead PGA Barclays]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200708/ai_n19481750]]></link>
		<description><![CDATA[HARRISON, United States AFP &#8212; Steve Stricker, who hasn't won a PGA Tour event since 2001, rolled in five birdies through eight holes Saturday to seize a one-shot lead over K.J. Choi at the PGA Barclays event.  American Stricker vaulted past South Korea's Choi with a six-under 65 to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 25 Aug 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[leader]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy has point to prove at British Open]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200607/ai_n16556095]]></link>
		<description><![CDATA[HOYLAKE, England AFP &#8212; Geoff Ogilvy is out to prove a point at this week's British Open - that his upset win in last month's US Open was no fluke.  The 29-year-old Australian was the prime beneficiary of an astounding double meltdown by Phil Mickelson and Colin Montgomerie on...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Jul 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/beneficiary.html"><![CDATA[beneficiary]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/meltdown.html"><![CDATA[meltdown]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/tournament.html"><![CDATA[tournament]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Online agencies push integration; Reversing a trend, traditional shops merge interactive into overall operations.(Interactive Agencies)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200604/ai_n25860851]]></link>
		<description><![CDATA[Byline: Kate Maddox    In the early days of online advertising, traditional agencies  struggled to figure out the right business model to handle the new  medium. Many broke interactive services off into a separate group or  created new business units to handle interactive. Some pursued...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Apr 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/integration.html"><![CDATA[integration]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Bizarre weather gives golfers fits]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4188/is_20060310/ai_n16144506]]></link>
		<description><![CDATA[PALM BEACH GARDENS, Fla. -- Gusty winds sent 8-iron shots flying 245 yards, while some 4-irons struggled to go 185. The breezes had a few balls fluttering on the slick greens, most of the players couldn't break par and golf's rarest feat spiced up the afternoon.   Indeed, Thursday's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 10 Mar 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="tickers">HMC</category>
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	<item>
		<title><![CDATA[Briefly]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4179/is_20060310/ai_n16149786]]></link>
		<description><![CDATA[Deidre Rosel   Annika   Sorenstam   Local & state: Washburn Rural swimmer signs with KU   Deidre Rosel, a senior at Washburn Rural, signed a letter of intent to compete in women's swimming at Kansas on Thursday.   Rosel placed at state in the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 10 Mar 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/tournament.html"><![CDATA[tournament]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy conquers Love to win WGC Match Play]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200602/ai_n16091289]]></link>
		<description><![CDATA[CARLSBAD, United States AFP &#8212; Australian Geoff Ogilvy beat Davis Love 3 and 2 to complete a surprising run to the WGC Match Play Championship title.  Ogilvy, who appeared on his way out of the elite 7.5 million-dollar event on several occassions, needing extra holes to triumph in his...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 26 Feb 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/redemption.html"><![CDATA[redemption]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Exodus puts Ogilvy in a bind; As top account director on big campaign leaves, local shop losing luster.(Ogilvy and Mather)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200510/ai_n20215239]]></link>
		<description><![CDATA[Byline: JAMES B. ARNDORFER Crain News Service    The Chicago office of Ogilvy & Mather, which lost its  cornerstone client Sears, Roebuck and Co. in August, has other worries.    More than half the agency's planners have left over the past  few mont ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy+%2526+mather.html"><![CDATA[Ogilvy & Mather]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy struggles after losing Sears; Employees in Chicago await layoffs as Dove account may shift to N.Y.(Ogilvy and Mather, Sears, Roebuck and Co.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200510/ai_n25575963]]></link>
		<description><![CDATA[Byline: JAMES B. ARNDORFER    Byline: JAMES B. ARNDORFER  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[layoff]]></category>
		<category domain="http://resources.bnet.com/topic/ogilvy.html"><![CDATA[Ogilvy]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ogilvy Builds Converged European Communications Infrastructure with Cisco Systems Technology; Cisco Converged Infrastructure to Support WPP Group European Branch Offices with Wireless Network and IP Communications]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_August_24/ai_n14929924]]></link>
		<description><![CDATA[LONDON -- Cisco Systems (NASDAQ:CSCO) today announced that Ogilvy, a member of the WPP Group, is building an intelligent network infrastructure to support delivering converged services to Ogilvy Group in the UK and Europe. The new Cisco infrastructure will help provide IP communications initially to 800 users, support wireless network...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 24 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cisco+systems+inc..html"><![CDATA[Cisco Systems Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CSCO</category>
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		<title><![CDATA[Technology and trade service companies.(22ND ANNUAL MARK AWARDS)(N2 Broadband Inc)(Enpocket)(Scientific-Atlanta Inc)(SeaChange International Inc)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4895/is_200507/ai_n17964527]]></link>
		<description><![CDATA[Acquisition and Retention Marketing       CAMPAIGN       Command Decisions & Decisive Battles       Enpocket       MARKETING TEAM: Judy Klein Frimer, Director of Brand Enhancement,  The History Channel; Carrie Knoblock,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/connected+corp..html"><![CDATA[Connected Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/motorola+inc..html"><![CDATA[Motorola Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/scientific-atlanta+inc..html"><![CDATA[Scientific-Atlanta Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/seachange+international+inc..html"><![CDATA[SeaChange International Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MOT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SEAC</category>
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