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- Will the Olympic Rings Strangle Sponsors?
- The Olympic Games present billions of dollars worth of marketing opportunities, but the controversies over this year's host, China, have the potential to make some advertisers wonder if the risk is worth the reward. So far, however, there have been few, if any, high-profile companies pulling...
- Blog posts 2008-05-05
- Interactive Digital Delivery Marketplace: An Overview of Canada's Multimedia Broadcasting Capabilities
- To better position Canadian companies for export markets and massive events such as the Beijing and Vancouver Olympics, the National Research Council commissioned this airplane view of Canada's interactive industry: the companies, the sectors and the relationships that are advancing digital broadcasting. Now for the first time,...
- White papers
Additional Resources
- Reinventing the Rings
- Working off ideas from his forthcoming book, Michael Payne paints a dramatic picture of the business turnaround of the Olympic Games by the International Olympic Committee (IOC). Payne explores the IOC's use of corporate brand management as well as 8 key lessons involving leadership, fiscal discipline and, what he terms,...
- Case studies 2005-04-25
- The Olympic Cauldron
- Tierney & Partners, one of the leading Australian Civil & Structural Engineering Consultancies are responsible for the structural design of the Olympic Cauldron, mast and transport components seen at the opening ceremony of the Sydney 2000 Olympic Games. LUSAS Civil & Structural analysis was used to assist with the development...
- Case studies
- Time Management Games
- Some of the most popular games in the market today are time management games. They may sound boring, but the truth is these games are fun-filled and entertaining. Time management games are action-based games that require players to think and act quickly and strategically. In time management games, each episode...
- White papers 2007-01-01
- Children and Violent Video Games: Who Is to Blame?
- Children picking up games meant for older audiences are not the fault of the game makers nor the stores that sell these games, but rather the responsibility of the parents who don't monitor their children's playing habits. In order to understand the impact that games have on today's world, the...
- White papers 2003-11-04
- Gold-Medal HR
- The United States Olympic Committee is a small non-profit organization that succeeds in managing one of the most successful Olympic teams in the world. The article talks on how corporate HR pros can catch that spirit. Olympic athletes have always been a tremendous source of inspiration; a motivational wellspring for...
- White papers 2000-09-01
- New Management Training Programs Just Play Games
- New Management Training Programs Just Play GamesApply Serious Games Conference in LondonHi - you should check out this year's Apply Serious Games conference in London. There are some great speakers and topics explored that suit everyone in serious games and the wider games crowd. www.applyseriousgames.comBest wishes, Martine
- Discussion threads 2007-05-05
- Computer Games for Fun & Profit
- This paper discusses the computer games market, which has been evolving and maturing for many years. Historically, computer games were sold as a boxed product. Today, it is not surprising to see the games industry taking advantage of new models made possible by the internet, with online revenue becoming an...
- White papers 2003-06-07
- Report on the Educational Use of Games
- Computer games' is a term that is widely used to describe many different activities on the computer. Games can be categorized into broad groups and these teacher led categorizations are comprehensible to parents. Games provide a forum in which learning arises as a result of tasks stimulated by the content...
- White papers 2002-03-21
- 2004 Web and Downloadable Games White Paper
- The concept of downloadable games is nothing new. Small free games have been available for download for many years. As a revenue-producing section of the industry though, Web and Downloadable games have come into their own over the past couple years. This paper is devoted to Web and Downloadable Games....
- White papers 2004-03-31
- IGDA Online Games White Paper
- Online games are an emerging market with many opportunities and challenges for game developers. While developers have expertise in designing and developing game experiences, they require additional knowledge about the business and technology implications of online games in order to maximize their chances for success in a growing and evolving...
- White papers 2003-03-01
- Computing Equilibrium Strategies in Infinite Games of Incomplete Information
- This paper describes an algorithm for computing best-response strategies in a class of infinite games of incomplete information (of which various auctions are prime examples). Under certain conditions, this algorithm can be used to automatically compute Bayes-Nash equilibria. The predominant game-solving algorithms generally address finite games and approximate infinite games...
- White papers 2003-11-08
- EA.com: An Interactive Games Portal Launches at Warp Speed
- Electronic Arts, Inc., the world's leading provider of interactive entertainment software, is changing the game. EA envisions a future where people can meet, play games, and compete online. Facing launches from upstarts and major competitors, EA is creating its own future by launching a games portal to surpass anything in...
- Case studies
- How Online Games will Shape the Law - Will Online Games Provide a New Pathway to collective Legal Personhood
- Online games have given us a whole new set of tools with which law and legally significant relationships can be created. This paper describes the means and modes to speculate about the way in which the new "social affordances" of games may lead to new kinds of social organization, including...
- White papers 2003-10-09
- Video Game Violence and Public Policy
- Video games will turn 30 years old in 2002. The industry that started with Pong has become a multi-billion dollar worldwide industry. The growth of electronic games has not been without controversy, however. The subset of games that feature violence, gore, and antisocial behavior has raised concern among parents, educators,...
- White papers
- Cheating in Online Games-Threats and Solutions
- Cheating is an old concept in game playing. Card, board games and other none electronic games all have to deal with the possibility of someone not playing by the rules, or cheaters. Some none electronic game types have potential economic revenue for cheaters. One example is the card game poker...
- White papers 2003-01-08
- Computer Games and Economics Experiments
- HP Labs has developed a software platform, called MUMS, for moderating economics games between human and/or robot participants. The primary feature of this platform is a flexible scripting language that allows a researcher to implement any economics games in a relative short time. This platform has been used to implement...
- White papers 2002-11-01
- Playing Games with Broadband
- The fascination for video games, some call it addiction, is no mystery to the businesses that make these games and the devices on which they are played. Companies such as Electronic Arts, Microsoft, Nintendo, Sega, and Sony?among many others have parlayed the consumer passion for computer and video games into...
- White papers
- Online Games White Paper
- Online games are an emerging market with many opportunities and challenges for game developers. While developers have expertise in designing and developing game experiences, they require additional knowledge about the business and technology implications of online games in order to maximize their chances for success in a growing and evolving...
- White papers 2003-03-01
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