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- Breaking: Right Guard; Love, smackdown style.(Gillette's new TV ad)(Brief Article)
- In Gillette Co.'s spot for Right Guard Xtreme Sport from Omnicom Group's BBDO Worldwide, New York, comedian Dave Chappelle ... In Gillette Co.'s spot for Right Guard Xtreme Sport from Omnicom Group's BBDO Worldwide, New York, comedian Dave Chappelle sets up an unwitting dude on...
- Research articles 2001-06-18
- Late News; Philips opens global push with new U.S. campaign.(includes multiple news briefs)
- [atlanta] Philips Electronics launches in the U.S. this week what will become a global TV and print campaign for new and existing products, including FlatTV, DVD+RW, projection TVs, Pixel Plus technology and a new line of Cineos TVs. Spending was not [atlanta] Philips Electronics launches in...
- Research articles 2003-06-02
- eBay. (Campaigns).(launches TV advertising)(Brief Article)
- Web-based auctioneer EBAY has just begun its first TV advertising in about two years, a lighthearted broadcast-network campaign themed "Do It eBay" One spot shows a bald man singing his version of Frank Sinatra's "My Way" and ta Web-based auctioneer EBAY has just begun...
- Research articles 2002-11-18
Additional Resources
- Omnicom, in Cash Crunch, to Delay Payments to U.S. TV Producers
- Omnicom is requiring that U.S. commercial producers wait until clients pay its agencies before they pay the producers' bills. The news, reported by Adweek, confirms that Omnicom is doing everything it can to slow down outgoing cash payments as clients slow down their payments to agencies. BNET...
- Blog posts 2009-03-12
- Omnicom Delaying Payments to Photographers, Too
- Here's something that BNET missed: Remember that new Omnicom policy of delaying payments to TV commercial producers until the client has paid the agency? Turns out it also applies to photographers. Although photographers charge less money than TV producers, they are used more often because virtually all...
- Blog posts 2009-04-09
- Advertising Roundup: Omnicom's Debt Picture; Client Quits During Pitch; TBWA Names Infiniti Chief; Danone Taps Y&R; More ...
- Omnicom debt picture is mixed -- It has a lot of debt due, but not immediately, and will probably be OK. [Source: WSJ] TBWA names Infiniti chief -- TBWA has named the CEO of its Manchester office in the U.K. to steer management of its global Infiniti...
- Blog posts 2008-12-17
- Nielsen Huddles With Clients On TV-Internet Measurement
- Nielsen on Friday will meet with cable operators, cable programmers, broadcasters, ad agencies and advertisers in New York to provide an update on its efforts to measure Internet-video and TV viewing in a consolidated fashion as well as to get input on how "TV Everywhere" online services may be folded...
- News items 2009-10-19
- Strategies Emerge in the Network TV Upfront, But No Movement Yet
- While this week began with virtually no movement in the upfront, it is ending with evidence that movement might happen soon, as strategies for both advertisers, the networks, and some alternative advertising platforms are are emerging. Here's a recap of the chatter in the marketplace this week: ...
- Blog posts 2009-07-17
- Campaigns and sponsorships. (Hot Spots).(multiple topics)(Brief Article)
- CINGULAR WIRELESS next month will break a TV campaign using the theme line already previewed in its print ads: "Cingular fits you best." BBDO WORLDWIDE, New York and Atlanta where Cingular is based, created the campaign; OMNICOM GROUP s CINGULAR WIRELESS next month will...
- Research articles 2003-03-03
- Landmarks.(ad campaign for Hewlett-Packard Co.)(Brief Article)
- Hewlett-Packard Co. brings real-life inventors from the HP Labs to life in new print and TV ads created by Omnicom Group's Goodby Silverstein & Partners, San ... Hewlett-Packard Co. brings real-life inventors from the HP Labs to life in new print and TV ads created by...
- Research articles 2001-03-12
- The Gap Inc. (Agencies).(Brief Article)
- THE GAP INC. concluded its recent review, keeping its TV buying at OMNICOM GROUP'S PHD USA, New York. PHD will continue handling media for the company's ... THE GAP INC. concluded its recent review, keeping its TV buying at OMNICOM GROUP'S PHD USA, New...
- Research articles 2003-05-12
- Breaking: Mercedes C230.(Ad campaign for DaimlerChrysler's new hatchback)(Brief Article)
- DaimlerChrysler's Mercedes-Benz USA launches a $20 million-plus push for its new $25,995 lux hatchback C230 July 24 with a 30-second ad on spot TV and cable. The spot from Omnicom Group's Merkley Newman Harty, New York, uses the Geggy Tah song ``Whoe DaimlerChrysler's Mercedes-Benz USA launches...
- Research articles 2001-07-16
- Late News; ABC, OMD first to deal in broadcast upfront.(American Broadcasting Companies Inc.)
- [New York] The broadcast network TV upfront broke May 20, with Walt Disney Co.'s ABC concluding deals with Omnicom Group's OMD, according to an executive familiar with the conversations. OMD, which counts McDonald's Corp., Visa International and Mast [New York] The broadcast network TV upfront broke...
- Research articles 2005-05-23
- Spots: Midas.(News)(campaign from DDB Worldwide)(Brief Article)
- The first TV work from Omnicom Group's DDB Worldwide, Chicago, for Midas promotes a free oil change when new brakes are purchased. The ... The first TV work from Omnicom Group's DDB Worldwide, Chicago, for Midas promotes a free oil change when new brakes are purchased....
- Research articles 2003-09-29
- Advertising Roundup: Carrefour Taps Publicis; LePlae Out at TBWA; LA Bans New Outdoor; Insider Buys at ValueClick; More ...
- Carrefour taps Publicis Groupe -- The holding company plans to form an ad-hoc agency that will be totally dedicated to the account, like Enfatico for Dell. Hired without a review to handle its corporate and commercial advertising. [Source: Adweek] Rumor: LePlae out at TBWA -- Back in...
- Blog posts 2009-01-26
- Alloy Beats WPP, IPG et al in Network Efficiency Ranking
- Alloy Marketing & Media generates more revenue from the cash it spends on salaries and general expenses than most other public agency networks, according to a comparison of Q3 earnings. By contrast, direct mail giant Valassis least-efficiently deploys its cash resources. Alloy makes back $1.74 for every dollar it spends...
- Blog posts 2008-12-08
- Why Ad Industry Won't Recover in Second Half
- NEW YORK (AdAge.com) -- It's not getting a lot better, but at least it's not getting any worse. And it probably won't ever get back to where it once was. That's the marketing forecast for the second half of the year based on a temperature check of players in the...
- News items 2009-08-10
- Initiative gains edge with Unilever;$500 mil U.S. media review will resume after TV's upfront season.(Brief Article)
- Unilever's $515 million U.S. media review, put on hold in December, is expected to crank up again following the TV upfront season. The acquisition of the Botway Group, Unilever's U.S. media agency, by Interpublic Group of Cos.' Initiative Media, is believed to give Initiative...
- Research articles 2000-04-10
- Breaking: Dairy Management; Big cheese.(Dairy Management Inc. launches ad campaign)(Brief Article)
- Dairy Management's TV and print executions for its ``Ahh, the Power of Cheese'' effort depict the extreme behavior that the desire for cheese ... Dairy Management's TV and print executions for its ``Ahh, the Power of Cheese'' effort depict the extreme behavior that the desire...
- Research articles 2001-04-02
- 7223: Gringo Market Domination…?
- Advertising Age reported that IKEA is seeking to integrate its White and Latino advertising efforts. Sounds like forced assimilation for the minorities. After all, clients are loath to demand that White agencies become more culturally integrated. Ikea Begins Creative Review to Integrate General Market With...
- News items 2009-11-04
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