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- Levi's review asks shops to reveal sensitive price data for other clients.(News)(Levi Strauss & Co.)
- Byline: MICHAEL BUSH Agencies are used to bending over backward for new business, especially in these tight times. But Levi Strauss & Co.'s recent $50 million contest for media planning and buying on Levi's and Dockers asked them to bend too far: It...
- Research articles 2008-12-04
- Pep Boys Names Zimmerman Advertising its Agency of Record
- PHILADELPHIA -- The Pep Boys - Manny, Moe & Jack (NYSE:PBY), the nation's leading automotive aftermarket retail and service chain, today announced that it has selected Fort Lauderdale, FL-based Zimmerman Advertising as its agency of record. Pep Boys will partner with Zimmerman, the nation's 15th largest advertising firm and...
- Research articles 2008-03-27
- News from adage.com.(News)
- The U.S. Census Bureau has tapped Interpublic Group of Cos.' DraftFCB to handle advertising behind the 2010 Census, awarding the agency's New York office a $250 million to $300 million government account. DraftFCB, heading an extensive team that includes agencies targeted to black, Asian, Hispanic and...
- Research articles 2007-09-10
- Late News; Stage is set to unveil Interpublic restructuring.(advertising industry news briefs)
- [New York] Interpublic Group of Cos.' much-anticipated restructuring plan for its networks of agencies and marketing services business is expected to be discussed when top Interpublic executives disclose second quarter results and meet with analysts on Aug 12. Interpublic last week declined to discuss details but...
- Research articles 2003-08-11
- Big investors eye Interpublic; Strong cash flow and low P/E lure contrarians; changes imperative.(News)
- Byline: stephen gandel and jacqueline gold Everything's gone wrong at Interpublic Group of Companies, the world's second-largest advertising firm. Last week, it demoted its chief executive and sacked the top exec at its largest subsidiary. This week, the company is expected to...
- Research articles 2003-03-03
- Campaigns. (Hot Spots).(advertising news briefs)(Brief Article)
- CAMPBELL SOUP this summer will back younger-skewing soups with a $50 million-plus multipronged campaign, themed "Mm Mm! Good! To Go!." Soup at Hand, its microwaveable, single-serving line, will expand its soup offerings, and Chunky and Select brands will add smaller, portable versions that are also microwaveable....
- Research articles 2003-02-24
- Tale of the tape: Omnicom vs. WPP.(News)(Omnicom Group Inc.)(WPP Group PLC)
- Omnicom Group Omnicom Group
- Research articles 2005-03-07
- 'Slow, painful death': Troubled Isuzu cuts production, spending; Goodby denies report it might resign account.(News)(Brief Article)(Statistical Data Included)
- Byline: JEAN HALLIDAY American Isuzu Motors is on the ropes. Once a high-flying brand known for affordable, reliable vehicles and its big-budget campaign that made its ``liar'' character a household name, Isuzu sold 127,630 units at its 1986 peak. But Isuzu has...
- Research articles 2002-09-23
- Late News.(advertising/marketing news briefs)(Brief Article)
- RJR will extend Camel line with Turkish Royal [winston salem, n.c.] R.J. Reynolds Tobacco Co. will extend its Camel line with the national launch July 1 of Camel Turkish Royal, confirmed Scott Rhodes, VP-marketing for Camel. The full-priced, medium-flavored cigarette joins the Camel Turkish...
- Research articles 2002-06-17
- The Week.(Brief Article)(Product Announcement)(Statistical Data Included)
- Blue, Vanilla new entries in soda wars The cola category could heat up this summer with the launch of two soft drinks: PepsiCo's Pepsi-Cola North America's Pepsi Blue, rolling out in August and Coca-Cola Co.'s Vanilla Coke, launching now. Marketing for berry-flavored Blue will...
- Research articles 2002-05-13
- Moving sideways; Advertising less than half of Big 3's revenue.(Brief Article)
- In the quest for revenue, Omnicom boomed in the first quarter (up 8%), Interpublic was a bust (down 15%) and WPP went nowhere (down 2%). So is the business going up or down? The answer: sideways. The Big 3's total revenue last quarter dipped...
- Research articles 2002-05-06
- Account Moves: Bartle Bogle tapped to cure Levi's blues; Jeansmaker tries to hitch up sagging sales.(Brief Article)
- Phil Marineau, who has barely stopped the unraveling of tattered jeansmaker Levi Strauss & Co., took his first major marketing step last week to salvage the brand. Levi Strauss shifted its $66 million U.S. jeans account to Bartle Bogle Hegarty, New York, from TBWA/Chiat/Day,...
- Research articles 2002-01-14
- PR gains revenue-and some respect; As traditional media contributions fade from bottom line, PR steps in.(includes information on direct marketing and promotions)(Brief Article)(Statistical Data Included)
- Public relations, direct marketing and promotions-long considered the neglected stepchildren to advertising in many shops-are shaping up to be the stars of 2001 thanks to the fadeout in traditional media. As holding companies posted healthy results for 2000, nearly all credited PR's contribution, and...
- Research articles 2001-03-12
- Dark Clouds; Hope fading for a second-half rebound in faltering market.(American Association of Advertising Agencies conference)(Brief Article)
- It's beginning to look a lot like recession. * Ad executives were in a penitent mood on Ash Wednesday as the American Association of Advertising Agencies' media conference opened in New Orleans. There and elsewhere, hopes for a second-half rebound appeared to be fading fast amid...
- Research articles 2001-03-05
- what you missed.(Briefs)(Best Buy Company Inc. hired BBDO Worldwide Inc.)(eBay Inc. removed all its search ads from Google)(Interpublic Group of Companies Inc. appointed Michael Duda)(Brief article)
- Best Buy tapped Omnicom Group's BBDO, New York, as the agency for its $200 million account. Omnicom's GSD&M, Austin, Texas, and Crispin Porter & Bogusky, Miami, were also in the review for the account. Crispin handles the store's Geek Squad a Best Buy tapped Omnicom Group's...
- Research articles 2007-06-18
- Top Automotive Marketing Veteran and Current Omnicom Group EVP, Jan Thompson, Joins Autobytel Inc. Board of Directors
- IRVINE, Calif. -- Autobytel Inc. (Nasdaq:ABTL) today announced the appointment of Jan Thompson, executive vice-president, Omnicom Group, to its board of directors. Thompson's term on the board begins immediately.
- Research articles 2008-03-18
- Omnicom was winner in global business.(Brief Article)(Statistical Data Included)
- As competition between rival holding companies escalates, Omnicom Group won more international new business last year than any other holding company. The $1 billion-plus Chrysler Group win for BBDO Worldwide put Omnicom far in the lead-although even As competition between rival holding companies escalates, Omnicom...
- Research articles 2001-01-15
- Omnicom wins Wrigley; BBDO, siblings wrap up $20 mil promo business.(Omnicom Group Inc.; Wm. Wrigley Jr. Co.)(Brief Article)
- Omnicom Group's latest integrated deal is held together for--though presumably not by--chewing gum. Omnicom Group's latest integrated deal is held together for--though presumably not by--chewing gum.
- Research articles 2001-02-12
- E-partners seek more i-deals.(Pegasus Partners II L.P., Omnicom Group Inc.)(Brief Article)(Statistical Data Included)
- The announcement last week that Omnicom Group would team with Pegasus Partners II LP to form an e-services company with stakes in Agency.com, Organic and Razorfish left questions as to Omnicom's intentions for the struggling shops. The announcement last week that Omnicom Group would...
- Research articles 2001-04-09
- Omnicom's ups & downs.(Omnicom Group Inc. divests of some electronic and Internet investments)(Brief Article)(Statistical Data Included)
- Omnicom Group bravely ventured into interactive in 1997 with stakes in then-flashy shops such as Agency.com, New York ; Organic, San Francisco; and Razorfish, New York. It even restructured its i-shop holdings around the New York-based Communicade, a Omnicom Group bravely ventured into interactive in 1997...
- Research articles 2002-05-27
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