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	<title><![CDATA[Omniture Inc. | Company News & Executive Profiles - OMTR | BNET]]></title>
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	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for Omniture Inc.]]></description>
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		<title><![CDATA[Adobe To Cut Nine Percent Of Its Workforce On Top Of Layoffs At Omniture]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-adobe-to-cut-nine-percent-of-its-workforce-on-top-of-layoffs-at-omnitur%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Adobe (NSDQ: ADBE) is going through its second round of layoffs in a year. In an SEC filing, the company says it will cut 680 jobs worldwide, or about nine percent of its workforce. A spokeswoman tells us the company is &#8220;restructuring its business to align costs with its...]]></description>
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		<pubDate>Tue, 10 Nov 2009 21:56:36 -0800</pubDate>
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		<title><![CDATA[Coremetrics Offer Exclusively For Omniture Users]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/coremetrics-offer-exclusively-omniture-users/17553/]]></link>
		<description><![CDATA[Coremetrics and Omniture are leading web analytics providers.  Omniture was recently acquired by Adobe , creating quite a buzz in the business intelligence and web analytics arena.  Today, I received the following offer from Coremetrics and  Chief Marketer . Here is a  link to the offer...]]></description>
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		<pubDate>Mon, 26 Oct 2009 13:25:07 -0700</pubDate>
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		<title><![CDATA[Adobe buys Omniture for USD1.7bn]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-350195.html]]></link>
		<description><![CDATA[ Adobe is buying web analytics firm Omniture for USD1.7bn in a bid to improve its analysis of how consumers use websites, as well as help target its ads more effectively. The firm hopes to generate new revenues to compensate for poor uptake of Adobe software such as Photoshop and...]]></description>
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		<pubDate>Tue, 06 Oct 2009 20:35:30 -0700</pubDate>
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		<title><![CDATA[U.S. Approves Adobe-Omniture Deal]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/approves-adobe-omniture/14524/]]></link>
		<description><![CDATA[WASHINGTON (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - U.S. antitrust regulators have approved Adobe Systems Inc's deal to buy web analytics firm Omniture Inc, the Federal Trade Commission said on Tuesday. Adobe, which announced the deal on September 15, hopes the acquisition will give it a new stream of revenue that is less sensitive to...]]></description>
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		<pubDate>Tue, 06 Oct 2009 13:02:19 -0700</pubDate>
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		<title><![CDATA[Adobe Shows Off Its New Flash]]></title>
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		<description><![CDATA[Zacks.com submits:    Monday, Adobe ADBE launched its new Flash Distribution Service Platform at the IAB MIXX Conference and Expo. The Flash Distribution Service is hosted, managed and maintained by Adobe and its partners on a pay-per-use basis. The platform consists of a number of facilities available online...]]></description>
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		<pubDate>Wed, 23 Sep 2009 05:04:07 -0700</pubDate>
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		<title><![CDATA[Adobe teams up with Gigya to distribute Flash apps]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-345180.html]]></link>
		<description><![CDATA[ Adobe Systems is teaming up with social widget maker Gigya to develop a service that enables advertisers and developers to distribute Flash-based applications across social networks and mobile platforms. The service provides developers with the ability to add a "share" button to their app, which automatically installs it on...]]></description>
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		<pubDate>Mon, 21 Sep 2009 20:13:55 -0700</pubDate>
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		<title><![CDATA[Stakes Get Higher For Nielsen, As comScore, Omniture Roll Out Hybrid Measurement Product]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-stakes-get-higher-for-nielsen-as-comscore-omniture-roll-out-hybrid-meas%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In an effort to give publishers and advertisers a better read on how their campaigns are performing, comScore and Omniture are partnering to offer a new service that combines panel- and traffic-based data. In a research note, William Blair told clients that the deal is definitely beneficial for comScore...]]></description>
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		<pubDate>Mon, 21 Sep 2009 19:45:37 -0700</pubDate>
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		<title><![CDATA[comScore and Omniture to track digital audience]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-345133.html]]></link>
		<description><![CDATA[ Web analytics firms comScore and Omniture are teaming up to measure web traffic. The companies are expected to release a digital audience measuring system that will provide advertisers with a single source of online audience information. The firms hope the partnership will provide greater consistency in the way online...]]></description>
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		<pubDate>Sun, 20 Sep 2009 20:12:27 -0700</pubDate>
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		<title><![CDATA[ValueClick and WPP Are Winners in Adobe's Omniture Acquisition]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004056/valueclick-and-wpp-are-winners-in-adobes-omniture-acquisition/]]></link>
		<description><![CDATA[WPP more than doubled its money in Adobe's acquisition of Omniture. WPP invested $25 million at $8.76 back in January in the web analytics firm, and Adobe paid $21.50. ValueClick also saw its stock rise on the hopes that someone else might see the company as a takeout target. by...]]></description>
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		<pubDate>Thu, 17 Sep 2009 12:37:44 -0700</pubDate>
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		<title><![CDATA[Here's What's Up With Omniture]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F162127-here-s-what-s-up-with-omniture%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[The 451 Group: Inorganic Growth submits:  by Brenon Daly It wasn&#8217;t quite shouting &#8216;fire&#8217; in a crowded theater, but an early Tuesday afternoon development at an investment conference concerning Omniture OMTR certainly sparked a firestorm of speculation. During the luncheon at ThinkEquity&#8217;s 6th Annual Growth Conference in San Francisco,...]]></description>
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		<pubDate>Thu, 17 Sep 2009 10:42:26 -0700</pubDate>
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