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- Video-ad platform One True Media raises USD9m
- Video-ad platform One True Media has raised USD9m in second round funding, led by DAG Ventures. Previous investors Kleiner Perkins Caufield & Byers also participated, as did NTT Finance. The company’s main product, SpotMixer, is a self-service video ad platform that is used by clients such as YouTube, YellowBook...
- Articles 2009-01-08
Additional Resources
- Video ad service SpotMixer lands $9M, gets in with Google
- One True Media, the online video creation and editing company, has raised $9 million in a second round of funding to market and scale SpotMixer, its business-targeted video ad service. The funding was led by DAG Ventures, with reinforcement from previous investor Kleiner Perkins Caufield & Byers and a strategic...
- News items 2009-08-07
- How SHOULD Employees Use Social Media?
- A recent study found that 54% of businesses prohibit employee social media use completely. There are valid arguments supporting both sides of this debate. We've seen quite a few news stories in recent months about social media policies coming to light. We've seen the topic discussed with regards to the...
- News items 2009-10-21
- 7 Reasons Why Executives Love Social Media
- It seems executives fall into one of 2 categories: those who love social media (née Web 2.0) and those who hate it. To many corporates, social media is fascinating, but to others it's a no go area for serious brands. This first of two articles is dedicated to the devotees of social media. ...
- Blog posts 2009-04-02
- How to Manage the Media
- How to Manage the MediaManage the mediaVery practical article with exaples of how others have achieved !!RE: How to Manage the MediaExcellent info. Every CEO should read this!RE: How to Manage the MediaI work for a non-profit seeking ways to communicate our successful partnerships with private business. Maybe managing...
- Discussion threads 2008-04-03
- Racist Legacy Haunts Old Media: Just When They Need Help
- Earlier today, I posted on a topic that, at first glance, is not very near nor dear to my heart: Celebrity Moms. To be brutally honest, I am not sure which celebrities are Moms and which aren't. Regardless, for those who managed to read a ways into that piece, my...
- Blog posts 2009-03-16
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Internet News Tops All Other Media Channels Combined
- According to a poll released earlier this month, more American adults now consider the Internet their favorite and most reliable source for news than television, radio, and newspapers combined. Here is the breakdown: Internet         56 percent Television      21 percent Newspapers   10 percent Radio             10...
- Blog posts 2009-06-21
- Blogger Embarrasses Big Media Over Faked Iran Photo
- It's happened again. Big media execs are red-faced after a relatively obscure blogger broke the story that the photographs that many of them had published on their home pages online (and/or front pages in print) had been doctored in a clumsy attempt by Iranian authorities to pretend...
- Blog posts 2008-07-11
- In Depth: 10 ways to use social media to get a new job
- Traditionally it was employers who had to make themselves visible when looking to fill vacancies – posting adverts in the press, then choosing a pool of candidates from a veritable tsunami of applicants. But not any more. There's mounting evidence that personnel specialists are now scouring social...
- News items 2009-10-18
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- Social media consultant or snake oil salesman?
- It was flattering ? and a little embarrassing ? to be called a social media guru in The New Zealand Herald recently. ??It was even more flattering when communications veteran Courtney Lambert told a crowd of marketers at the Auckland Search Engine Bootcamp that she and I were the only...
- News items 2009-11-11
- Five Media Deals I'd Like To See Happen In 2010, Round 2
- Mark May is a principal and senior internet and digital media research analyst at Needham & Company, LLC, a full-service growth-company investment bank.Ken Sonenclar’s Leading Voices piece on Thursday titled “Five Media Deals I’d Like To See Happen In 2010” was thoroughly thought-provoking. Here are my own thoughts around...
- External links 2009-11-13
- Dereg? We should talk re-reg. (Airtime).(analysis of FCC's media-ownership rules)(Column)
- The FCC has taken a step in the wrong direction in trying to use strictly quantitative measures in assessing the needs for media-ownership caps. I know this is true because my research, which is quantitatively based, is one of the 12 studies that t ...
- Research articles 2003-04-28
- How Media Execs Can Survive Hazardous Times
- Every conversation with every media person I have these days comes around to the financial crisis and the credit crunch. The people working for big companies, small companies, established industry leaders, and brash start-ups are all asking, "Where is this going. How bad will it get? What, when, and where...
- Blog posts 2008-10-16
- 7 Reasons Why Executives Hate Social Media
- In a previous article about social media, I described the 7 reasons why managers love social media. This instalment focuses on the flip-side of corporate social media perception: "online conversations could be dangerous, we'll lose control of the brand": social media is about clients, employees or members of your eco-system talking to...
- Blog posts 2009-04-14
- ESPN Issues Anti-Social Media Guidelines [Updated]
- If you've been on Twitter tonight, you may know that the news du nuit is this: ESPN Tells Employees They Can Only Tweet About ESPN - http://bit.ly/hfFlH . The link gets you to a Mashable post, which gets you to an NPR story, which gets you to the tweet below...
- Blog posts 2009-08-04
- 10 Reasons Social Media isn't Replacing Email
- The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads.Do you agree that email no longer rules? Tell us why or why not."We all still use email, of course,"...
- News items 2009-10-13
- Why Steve Jobs Could Be A Savior For Media Companies
- Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to MMG, he was a partner at the Boston Consulting Group, where he did some of the firm’s earliest work on the...
- External links 2009-10-22
- Social Media Snake Oil And The Elusive ROI
- Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come to this realization. One of...
- News items 2009-12-07
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