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- Online Publishers Association Comments On CNET Networks' Online Advertising Research Results
- Business/Technology Editors
- Research articles 2001-07-18
- Multimedia Available: Television Advertising Memorability Increases When Online Ads are Part of the Media Mix, According to Online Publishers Association Research
- Business Editors
- Research articles 2002-04-11
- Television Advertising Memorability Increases When Online Ads are Part of the Media Mix, According to Online Publishers Association Research
- Business Editors
- Research articles 2002-04-11
- Assessing the Value of Loyal Audiences
- The accumulation of advertising research in any medium allows marketers to develop a database of results, or "norms," which can be used to evaluate the relative effectiveness of any advertising campaign. Online advertising research has recently reached a point whereby a sufficient number of studies have been performed to develop...
- White papers 2002-07-01
Additional Resources
- Online publishers team up to form European OPA.(Online Publishers Association Europe)(Brief Article)
- EUROPEMEDIA-C2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ Ten European online publishers have decided to create an association based on the model of the American Online Publishers Association OPA. OPA Europe is the response from the main European online...
- Research articles 2002-11-11
- Online Publishers Association Undertakes Groundbreaking Online Advertising Studies with Millward Brown IntelliQuest
- Business Editors and High-Tech Writers NEW YORK--BUSINESS WIRE--Oct. 29, 2001 The Online Publishers Association OPA announced today that after a comprehensive review of online publishing industry issues, it has commissioned two groundbreaking studies of online advertising with Millward Brown IntelliQuest. The first study will explore the media...
- Research articles 2001-10-29
- Forbes.com Underscores Premium Online Content's Monetization Morass
- Yesterday, I read one of those news items that seemed strangely overlooked, maybe because a lot of people who read it didn't really grasp what was going on: it was the story that the legendary Silicon Valley v.c. Roger McNamee was stepping down from the board of Forbes Media, which...
- Blog posts 2009-05-19
- Online Video Achieving Mass Appeal with News Leading the Way, According to Online Publishers Association Study; One-in-Four Internet Users Access Video Weekly; Video Advertisements Drive Specific Actions
- NEW YORK -- According to a study released today by the Online Publishers Association OPA, video viewing online has reached the point where it is a routine practice for many Internet users. "From Early Adoption to Common Practice: A Primer on Online Video Viewing" is the first OPA study to...
- Research articles 2006-03-29
- Engage Joins Online Publishers Association as Associate Member
- Business/High Tech Editors NEW YORK--BUSINESS WIRE--June 5, 2002 The Online Publishers Association OPA announced today that Engage, Inc. (Nasdaq:ENGA) has become an associate member of the organization. Associate status with the OPA is open to vendors and organizations that support the online publishing business but are not,...
- Research articles 2002-06-05
- Study Makes Case For Online Advertising
- "In a just-released study conducted by the Online Publishers Association and Millward Brown IntelliQuest, it has been shown that a young, affluent audience not only is online more than they consume other media, they're also receptive to online advertising, using it more than other advertising for learning about new products...
- Case studies 2003-01-01
- Online Publishers Association Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 21, 2002 The Online Publishers Association OPA announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward...
- Research articles 2002-10-21
- Online advertising: Bigger isn't better - yet
- ADOTAS — Ads that are integrated into the content of the page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to data released by Dynamic Logic. Half banners (234 x 60) and rectangles (180 x 150) were more effective...
- News items 2009-08-20
- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- Opt In To Advertising's New Age Exhibition at The New York Public Library's Science, Industry and Business Library Traces the Evolution of Advertising Through the Ages
- NEW YORK -- Online Publishers Association: --Exhibition Showcases Most Notable Print, Radio, Television and Online Advertising Through 3-D, Interactive Sculptures --Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City The history and future of advertising is...
- Research articles 2005-09-14
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- Sensing Coming Regulation, Online Ad Groups Unite
- NEW YORK (AdAge.com) -- Four groups representing ad networks, portals, publishers, internet-service providers, ad agencies and advertisers announced today they've joined forces in a bid to head off government regulation of online advertising. The groups involved -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct...
- News items 2009-08-07
- Display Advertising's Comeback Skips Newspapers
- The tentative comeback in online display ad spending appears to be by-passing newspapers. Signs of the recovery started well enough this summer, as the NYT notes that big marketers like Mercedes began showering hundreds of thousands of dollars on dynamic, 3D display ads in newspapers. But it was...
- External links 2009-10-26
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
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