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- eMarketer: Paid Search Will Comprise 42% of Online Advertising Spending in 2004
- New eMarketer projections indicate 2004 will be another boom year for online advertising, with spending expected to increase 28.8% overall from 2003.
- Research articles 2004-10-21
- 24/7 Real Media Expands into Japan to Capitalize on Vigorous Growth in Online Advertising and Strong Demand for Paid Search Services
- TOKYO -- 24/7 Real Media, Inc. (Nasdaq: TFSM):
- Research articles 2005-02-14
- Affinity Internet Simplifies Online Advertising; Leading Web-Based Services Provider First To Offer Right-Sized, Customizable Paid Search Optimization to Small Business Customers
- FORT LAUDERDALE, Fla. -- Affinity Internet, the leading web site, eCommerce and online marketing service provider for web professionals and small businesses, today announced the beta release of TrafficZug - a do-it-yourself pay-per-click PPC advertising tool that helps customers create and manage multiple online marketing campaigns in one place.
- Research articles 2006-08-08
- Marketing & Branding Forecast: Online Advertising and E-mail Marketing Through 2008
- After two years of flat growth, the online advertising market grew 10 percent in 2003, fueled by a 50 percent surge in paid search spending. Growth will continue at a rate of 19 percent compounded annually through 2008, when overall online ad spending will reach $14.8 billion. Paid search is...
- White papers 2003-03-01
- Google Fuels Online Ad Market
- As Google releases its first-quarter 2007 earnings today, eMarketer offers a new search marketing report. Google, together with Yahoo!, will rake in over 90% of the US paid search ad spending. But Google, ever dominant, will pocket three-quarters of net US paid search revenues this year, according to eMarketer projections....
- Research articles 2007-04-19
Additional Resources
- Online advertising up 18.5% as traditional media struggles
- The online advertising market has recorded growth of 18.5% during the most recent financial year, according to new data from the Interactive Advertising Bureau of Australia. The announcement comes as PricewaterhouseCoopers claims the whole $25.5 billion advertising industry will only see growth of about 3.8% until 2013, and warns that...
- News items 2009-08-09
- Gems In The Google SEM Toolbox
- Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all focused on the topic and within this channel,...
- News items 2009-10-25
- As the Economy Droops, So Does Online Advertising
- Following up on my post from yesterday, another survey today, with another set of gloomy results for advertising, both online and offline. William Blair & Co. surveyed 150 marketing pros in the Chicago area, looking to see what their expectations were in the coming months. From the AdWeek article: ...
- Blog posts 2008-07-08
- Is Your Paid Search Advertising Generating Positive Financial Results?
- As an online business, a person may be familiar with or currently utilize "Pay for performance" search engines to send visitor traffic to the website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and...
- White papers 2006-02-18
- Paid search in US to double in value over next five years
- The US paid search market will more than double in value over the next five years, predicts Jupiter Research. Paid search listings and inclusion--text ads on results pages or unranked entries in search engines--are currently worth $2.6bn (1.4bn [pounds sterling]). Jupiter predicts they will continue to grow faster...
- Research articles 2004-08-19
- A Reality Check for Online Advertising
- Internet advertising has recaptured the imagination of marketers, who see an enormous potential to raise the profile of their brands through vehicles such as paid search and online video. But the fact that scarcity is an issue for digital-advertising often gets lost in the enthusiasm. McKinsey research finds that bottlenecks...
- White papers 2006-06-16
- JupiterResearch Announces Online Advertising Market Will Grow to $16.1 Billion by 2009, at its Jupiter/ClickZ Ad Forum
- NEW YORK -- A new forecast by JupiterResearch a division of Jupitermedia (Nasdaq:JUPM) predicts that online advertising will more than double over the next five years. The forecast, presented today at the Jupiter/ClickZ Ad Forum in New York, sees the online ad market growing from $6.6 billion in 2003 to...
- Research articles 2004-07-28
- JupiterResearch announces online advertising market will grow to $16.1 billion by 2009.(MARKET INTELLIGENCE)
- A new forecast by JupiterResearch a division of Jupitermedia predicts that online advertising will more than double over the next five years. The forecast sees the online ad market growing from $6.6 billion in 2003 to $16.1 billion in 2009. While paid search will grow 30 ...
- Research articles 2004-08-01
- Pay for Performance: Online Advertising's Penicillin
- Pay-for-performance advertising is a tool to accomplish a job. Marketers have myriad business and marketing objectives they can leverage the Internet to accomplish. For some, pay-for-performance advertising is the right tool. Affiliate programs, paid search, online retail, straight direct marketing, barter deals, and monetization of remnant inventory are all objectives...
- White papers 2002-11-11
- Google's Achilles Heel: Free Stuff -- and How That's Changing
- It's difficult to imagine a global Internet giant with nearly a $140 billion market cap, $16 billion in cash reserves and $7 billion in annual free cash flow having a potentially menacing weakness. But in a digital marketplace hell-bent on making consumers pay for preferences, Google could be the odd...
- Blog posts 2009-07-08
- Search, As Ever, Continues to Grow Even in Hard Times
- Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...
- Blog posts 2008-10-16
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- What Happened to Search Spending in 2008?
- Today's economic turmoil is tightening many ad budgets. Marketers are looking for the most effective use of their dollars. For Internet advertising, they look for performance-based advertising that is highly accountable—and that means search. While eMarketer estimates show search ad spending rising steadily from $10.7 billion in 2008 to nearly...
- News items 2009-08-07
- Paid search accounts for 41% of online ad spend, claims IAB
- Search advertising accounted for the biggest chunk of online ad spend in the first half of 2004, rocketing to 50% more than spend on cinema advertising, according to the latest set of in-depth figures from the Interactive Advertising Bureau IAB. The value of paid-for search listings more than...
- Research articles 2004-11-04
- IDC: Global Online Ad Spending in Q2 Shrunk 5 Percent; U.S. Down 7 Percent
- The globe online ad industry won't see signs of a turnaround until the middle of next year, says IDC analyst Karsten Weide, echoing some other recent reports on the timing of a recovery. This quarter and the fourth will resemble Q2, when online ad spending worldwide contracted by 5...
- External links 2009-08-05
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