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- InterVU To Unveil "Rich Media Handbook," A Definitive Reference Guide To Rich Online Advertising
- SAN DIEGO--BUSINESS WIRE--Aug. 10, 1998--
- Research articles 1998-08-10
- Online Ads Surge 30 Percent in Last Year; Popular Rich Media Ads May be Bad for Business, Warns Websense; Dynamic Technology Advertising Distracts Workers, Drains Bandwidth
- Business Editors & High-Tech Writers
- Research articles 2003-02-06
- The Decade in Online Advertising 1994-2004
- The Internet, virtually unheard of just over a decade ago, is today a vital daily part of most American's lives. The many forms of marketing and advertising it enables - permission email, keyword-targeted search engine advertising, floating animated page takeovers, interactive on-page rich media ads, streaming audio and video, consumer-fueled...
- White papers 2005-04-01
- Viewpoint Releases Enhanced Video Player for Rich Media-Based Site Content and Online Ads; New Version Provides Enhanced Flexibility for Developing Video-Based Rich Media Content
- NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the release of Enhanced Viewpoint Video, a key component of the Viewpoint Media Player, the company's flagship platform for delivering rich media-based interactive marketing and advertising programs. Featuring advanced compression technology, Enhanced Viewpoint Video reduces...
- Research articles 2006-03-01
Additional Resources
- Rich Media Acts Locally
- The case-study tells that it is somewhat harder to draw conclusions about the interplay of the TV and Internet spots. However, some news programs that carried the ads believe the strong online response is owed in part to user recall of the television promo. Some campaigns prove that Internet advertising...
- Case studies 2002-12-11
- Mediaplex and EyeWonder to Offer Integrated Ad Serving, Rich Media, and Video Products and Services
- SAN FRANCISCO & ATLANTA -- ValueClick, Inc.'s (Nasdaq:VCLK) technology division, Mediaplex, and EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced they have entered into an agreement to provide advertisers and agencies with the best combination of integrated ad serving, rich media, and video ad...
- Research articles 2006-08-29
- The IAB Launches Revised Ad Unit and Rich Media Creative Guidelines
- Compliant Companies Receive IAB Seal Recognizing Adherence to Accepted Industry Standards NEW YORK -- The Interactive Advertising Bureau IAB today announced the release of Revised Ad Unit and Rich Media Creative Guidelines. By providing the industry with a common minimum set of creative specifications, these revised guidelines help simplify...
- Research articles 2008-07-01
- Online advertising: Bigger isn't better - yet
- ADOTAS — Ads that are integrated into the content of the page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to data released by Dynamic Logic. Half banners (234 x 60) and rectangles (180 x 150) were more effective...
- News items 2009-08-20
- 1020 Placecast Elects Online Advertising Industry Leader Rich LeFurgy To Board Of Directors
- Archer Advisors Principal and Founding Chairman of Interactive Advertising Bureau to Counsel New Media Company on Growth, Product Evolution SAN FRANCISCO -- 1020 Inc., developer and owner of Placecast[TM], the first online media network that targets advertising based on a user's real-time physical location, today announced that online advertising...
- Research articles 2008-05-22
- Marketing & Branding Forecast: Online Advertising and E-mail Marketing Through 2008
- After two years of flat growth, the online advertising market grew 10 percent in 2003, fueled by a 50 percent surge in paid search spending. Growth will continue at a rate of 19 percent compounded annually through 2008, when overall online ad spending will reach $14.8 billion. Paid search is...
- White papers 2003-03-01
- The Online Advertising Landscape, Europe
- As spending in online ads increased in 2004 over 2003 in the U.S. 33%, web publishers sold more ads for premium prices to fewer advertisers for longer-term contracts as opposed to through third-party ad networks. At the same time, search advertising boomed to 40% of the $9.6 billion the IAB...
- White papers 2005-09-01
- Advertisers Choose Mirror Image to Deliver Rich, Dynamic Content as Online Advertising Explodes
- TEWKSBURY, Mass. -- --Targeted Advertising and Interactive Media Turn Viewers into Buyers -- Mirror ImageR Internet, an established provider of results-driven content delivery solutions powered by a patented global network, is delivering streaming and interactive content for advertisers worldwide, helping them stay on the cutting edge of the advertising...
- Research articles 2006-07-24
- Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology.
- M2 PRESSWIRE-6 August 2001-MACROMEDIA: Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology C1994-2001 M2 COMMUNICATIONS LTD RDATE:06082001 Bracknell, UK -- Macromedia, Inc. (NASDAQ: MACR) today announced...
- Research articles 2001-08-06
- Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology.
- M2 PRESSWIRE-7 August 2001-MACROMEDIA: Macromedia Flash increases effectiveness of online advertising; New online studies and IAB rich media guidelines position Macromedia Flash as key advertising technology C1994-2001 M2 COMMUNICATIONS LTD RDATE:06082001 Bracknell, UK -- Macromedia, Inc. (NASDAQ: MACR) today announced...
- Research articles 2001-08-07
- Rich Media: What? Where? Why?
- This paper is issued at a pivotal point in both the acceptance of and the development of rich media. With growth rates of 10% per quarter, DoubleClick can safely project that by 2005, rich media will make up more than half of all online advertising. As the formats are standardized,...
- White papers 2003-07-01
- Web giants cash in on rich media; Advertisers drawn to branding power of the technology's full motion, audio.
- Byline: DEBRA AHO WILLIAMSON To hear big online properties like Yahoo!, Microsoft Corp.'s MSN and AOL Time Warner's America Online talk, the future of online advertising could be very, very rich. Rich media isn't new; but interest in rich-media advertising-ads that...
- Research articles 2002-11-18
- InterVU AND AdForce Form Strategic Relationship To Provide A Turnkey Rich Media Online Advertising Solution
- SAN DIEGO & CUPERTINO, Calif.--BUSINESS WIRE--Oct. 13, 1998--InterVU Inc., (NASDAQ: ITVU), a full service provider of online video and other rich media solutions, and AdForce, provider of the industry-leading centralized online ad management service, today announced a strategic alliance that combines the strengths of their ...
- Research articles 1998-10-13
- The Evolution of Rich Media Advertising: Current Market Trends, Success Metrics and Best Practices
- As rich media advertising continues to grow, advertisers face a variety of challenges. This white paper examines several key issues, including which kinds of marketers are leading rich media adoption, how they are measuring audience engagement and brand impact, and what new emerging technologies, such as online video, have them...
- White papers 2005-09-01
- Rich-media content easier to build, use; New technologies, evolving industry standards expected to advance use of medium for ads.(Advertising)
- Byline: KATE MADDOX Advances in technology and the growing penetration of broadband are helping to increase the use of rich media by marketers, even as the online advertising industry struggles to define standards for the maturing medium. Last month, two competing...
- Research articles 2003-08-11
- Poor rich media; Lack of standards threatens to thwart advertisers' attempts to produce and run national campaigns.(Macromedia Inc. (San Francisco, California))(Brief Article)
- Rich media, once hailed as the panacea for online advertising, is still struggling to hit the mainstream. Rich media, once hailed as the panacea for online advertising, is still struggling to hit the mainstream.
- Research articles 2001-02-05
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