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- Lucas Donat: Innovator of Online Advertising
- Lucas Donat: Innovator of Online AdvertisingDon't waste timeHook was interesting... Advertising with ROI. But the video is basically a self-serving ad... I lost track of the number of times he said, "we love our clients." D-u-h. Who doesn't love their customers?
- Discussion threads 2008-06-05
- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- Mergers: European Commission Clears Proposed Acquisition Of DoubleClick By Google
- WASHINGTON -- The European Commission has cleared the proposed acquisition of the online advertising technology company DoubleClick by Google. The Commission's in-depth investigation, opened in November 2007, concluded that the transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising...
- Research articles 2008-03-11
- Advertising During a Recession
- What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
- Blog posts 2008-01-31
- JupiterResearch Forecasts US Online Advertising Spending to Exceed $35 Billion by 2012
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, forecasts US online advertising spending will nearly double by the year 2012, with search and display advertising accounting for the lion's share of expenditures. The JupiterResearch report entitled, US Online Advertising...
- Research articles 2007-06-18
- Online Clutter Dilutes Brands' Impact
- The amount U.S. companies spend on online advertising is set to double in four years, Information Week reports today. It's no secret that more and more big brands are creating a presence for themselves online, but what exactly are all those advertising dollars buying? According to a study reported in...
- Blog posts 2008-01-18
- Lee Enterprises Enters Expanded Alliance With Yahoo! to Boost Online Advertising Capabilities and Audiences
- DAVENPORT, Iowa -- Lee Enterprises, Incorporated (NYSE:LEE), has joined with an expanded group of newspaper companies to extend their online advertising capabilities and attract new audiences through the leading technologies and global reach of Yahoo!.
- Research articles 2007-04-16
- Yahoo! Previews Powerful New Online Advertising Management Platform
- AMP! from Yahoo! Aims to Transform the Online Advertising Industry by Dramatically Simplifying Processes for Advertisers, Agencies, Ad Networks and Publishers
- Research articles 2008-04-07
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Making Your Cover Letter Sparkle
- When applying for jobs, you should always include a cover letter with your résumé. Your cover letter is your first impression, so it needs to be well-crafted. It should briefly but clearly communicate what job you are applying for, what skills qualify you for the position, and why you want...
- Articles 2007-10-23
- Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store
- SUNNYVALE, Calif. -- Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to...
- Research articles 2007-07-30
- JupiterResearch Finds Recent Consolidation will Strengthen Online Ad Network Market Despite Negative Reputation Issues
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found despite negative feelings from advertisers, both independent and conglomerate ad networks will remain major players in the online ad market. The big four--Google, Yahoo!, MSN, and AOL--captured 60 percent...
- Research articles 2008-04-21
- BNET Daily Dispatch: Dell, Upper Deck, Coke, and Online Ads
- Dell said today that it would start selling personal computers at 3,000 Wal-Mart stores in the United States and Canada starting next month. This would be Dell's first foray at selling PCs through traditional retailers. Dell, clamoring to regain its position as the world's No. 1 PC maker,...
- Blog posts 2007-05-24
- Yahoo + Microsoft = Disaster?
- So Microsoft and Yahoo are at it again. Speculation is running wild on whether the deal, that some have valued at $50 billion, will actually go down. But if it does, will a Microsoft and Yahoo marriage go down in flames ala AOL and Time Warner? Or is this the...
- Blog posts 2007-05-04
- Study by Connecticut-based JupiterResearch says online advertising
- When media director Jamie Breazeale started at Baltimore-based Cornerstone seven years ago, she struggled to convince clients to buy online advertising.
- Research articles 2005-08-11
- Ask the expert: Rob Bagot.(Online Advertising)(McCann Worldgroup executive)(Interview)
- Which online ad formats are proving to be most effective for b-to-b clients? Which online ad formats are proving to be most effective for b-to-b clients?
- Research articles 2007-04-23
- Forrester Research Releases US Online Advertising And Marketing Forecast - Market To Reach $26 Billion By 2010
- CAMBRIDGE, Mass. -- Survey Finds That 84 Percent Of Marketers Plan To Increase US Online Ad Budgets In 2005
- Research articles 2005-05-03
- Jupiter Research predicts growth in online advertising.
- A new forecast by the Jupiter Research division of Jupitermedia in Darien predicts online advertising will more than double over the next five years. The forecast, presented in New York City, sees the online ad market growing from $6.6 billion in A...
- Research articles 2004-08-09
- JupiterResearch Announces Online Advertising Market Will Grow to $16.1 Billion by 2009, at its Jupiter/ClickZ Ad Forum
- NEW YORK -- A new forecast by JupiterResearch a division of Jupitermedia (Nasdaq:JUPM) predicts that online advertising will more than double over the next five years. The forecast, presented today at the Jupiter/ClickZ Ad Forum in New York, sees the online ad market growing from $6.6 billion in 2003 to...
- Research articles 2004-07-28
- Ask The Expert; Gary Stein is senior analyst of online advertising and marketing at Jupiter Research.(Online Advertising)(Brief Article)
- What are some of the top trends this year for b-to-b online advertising? What are some of the top trends this year for b-to-b online advertising?
- Research articles 2004-06-28
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