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	<title><![CDATA[online advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/online+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to online advertising]]></description>
	<s:counts start="0" returned="20" found="422" />
	<language>en-us</language>
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		<title><![CDATA[IAB: Online Ad Spend Slipped 5.4 Percent In Q3; Signs Of Recovery Emerge?But Keep Hope In Check]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-slipped-5.4-percent-in-q3-small-signs-of-recovery-e%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up&#8212;or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it&#8217;s slightly better than the $5.4 billion...]]></description>
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		<pubDate>Wed, 25 Nov 2009 04:36:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="tickers">JPM</category>
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	<item>
		<title><![CDATA[Joost Finally Acquired, By Online Ad Network Adconion]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-joost-finally-acquired-by-online-ad-network-adconion%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ So Joost&#8217;s been put out of its misery and its assets have been acquired by Santa Monica, CA-based online ad network Adconion Media Group. Terms of the deal were not disclosed, but likely would have been pennies on the dollar, compared to the money that was invested in the...]]></description>
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		<pubDate>Tue, 24 Nov 2009 13:45:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/joost.html"><![CDATA[Joost]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[Online Video]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/adconion.html"><![CDATA[Adconion]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/rafat+ali.html"><![CDATA[Rafat Ali]]></category>
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	<item>
		<title><![CDATA[Lee Enterprises Manages To Swing To Profit On Cost Cuts?But Ads Continue To Slide]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-lee-enterprises-manages-to-swing-to-profit-on-cost-cuts-but-ads-continu%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Like most of its newspaper publisher peers, Lee Enterprises (NYSE: LEE), the owner of the St. Louis Post-Dispatch, was able to eke out a small profit in Q3, thanks mostly to continued cost-cutting and lower newsprint costs. In terms of its workforce, Lee had 14 percent less full-time staffers...]]></description>
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		<pubDate>Thu, 12 Nov 2009 20:21:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/nyse+euronext.html"><![CDATA[NYSE Euronext]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/lee+enterprises.html"><![CDATA[Lee Enterprises]]></category>
		<category domain="http://resources.bnet.com/topic/ew+scripps.html"><![CDATA[EW Scripps]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[IDC: Global Online Ad Spend Has Bottomed Out?But Real Growth Won't Show Until Q1]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-idc-global-online-ad-spend-has-bottomed-out-but-real-growth-wont-show-u%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The feeling that &#8220;things are getting better&#8221; is becoming pretty pervasive among the conversations online ad execs are having, but the recent spate of reports suggest that it would be more accurate to say &#8220;things aren&#8217;t getting worse.&#8221; That&#8217;s what the latest quarterly ad data from IDC&#8217;s Karsten Weide...]]></description>
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		<pubDate>Wed, 11 Nov 2009 03:18:16 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Google backs UK efforts to regulate online ad market]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-363402.html]]></link>
		<description><![CDATA[ UK watchdog the Advertising Standards Authority ASA is extending its ad monitoring influence by signing a deal with Google. The search giant is agreeing to provide ?vital seed capital? for ASA&#8217;s digital media regulation system, which allows ASA to examine complaints about online ads, including search ads. ASA is...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 21:24:32 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+standards+authority.html"><![CDATA[Advertising Standards Authority]]></category>
		<category domain="http://resources.bnet.com/topic/editorial.html"><![CDATA[Editorial]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Microsoft and OpenX team up for online ad venture]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-359927.html]]></link>
		<description><![CDATA[ Microsoft and online ad firm OpenX will join forces to promote their respective ad selling technologies in a move that will see the firms share customer bases. OpenX will make Microsoft's online advertising products available to its client base of 150,000 websites that serve 300bn ads per month combined....]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 02 Nov 2009 21:14:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/openx.html"><![CDATA[OpenX]]></category>
		<category domain="http://resources.bnet.com/topic/editorial.html"><![CDATA[Editorial]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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	<item>
		<title><![CDATA[Display Advertising's Comeback Skips Newspapers]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-display-advertisings-comeback-skips-newspapers%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The tentative comeback in online display ad spending appears to be by-passing newspapers. Signs of the recovery started well enough this summer, as the NYT notes that  big marketers like Mercedes began showering hundreds of thousands of dollars on dynamic, 3D display ads in newspapers. But it was...]]></description>
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		<pubDate>Mon, 26 Oct 2009 02:14:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/display+advertising.html"><![CDATA[Display Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/nyt.html"><![CDATA[NYT]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
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		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/new+york+times.html"><![CDATA[New York Times]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Earnings Takeaway: Signs Of An Online Ad Recovery]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-earnings-takeaway-signs-of-an-online-ad-recovery%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The latest financial results from Yahoo (NSDQ: YHOO) and Google (NSDQ: GOOG) show one thing pretty clearly: The online ad market seems to be getting better&#8212;and definitely is no longer falling. Anybody who listened to Google CEO Eric Schmidt&#8217;s remarks and did not get that impression wasn&#8217;t paying attention....]]></description>
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		<pubDate>Wed, 21 Oct 2009 20:50:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/eric+schmidt.html"><![CDATA[Eric Schmidt]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/google.html"><![CDATA[Google]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
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		<title><![CDATA[Despite Spotting Better Times, eMarketer Revises Forecast Down]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-despite-spotting-better-times-emarketer-revises-forecast-down-again%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad spending will be down 2.9 percent to $22.8 billion in the US this year, says eMarketer&#8217;s latest downward forecast revision. Last spring, things looked at lot better from eMarketer&#8217;s vantage point, when the researcher said web ad spend would rise 4.5 percent. But the spate of reports...]]></description>
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		<pubDate>Mon, 19 Oct 2009 15:47:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[paidContent Quick Hits: 10.19.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-10.19.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ »  How BusinessWeek&#8217;s ad-sales team can help Bloomberg LP reach new markets. [AdAge]»  Friendster is planning to add virtual currencies. [ISG]»  Why sports aggregators seem to have a better relationship with the sites whose content they aggregate than news aggregators do with their content sources. [Slate]»  An early peek...]]></description>
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		<pubDate>Mon, 19 Oct 2009 15:26:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
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		<category domain="http://resources.bnet.com/topic/quick+hits.html"><![CDATA[Quick Hits]]></category>
		<category domain="http://resources.bnet.com/topic/alex+ferreyra.html"><![CDATA[Alex Ferreyra]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
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		<title><![CDATA[Earnings: McClatchy Cost Cuts Prop Up Profits; Online Ads Up 3.1 Percent]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-earnings-mcclatchy-cost-cuts-prop-up-profits-online-ads-up-3.1-percent%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As many newspapers that were able to swing to profit in Q2 found, you can cost-cut your way to profitability. And that&#8217;s what McClatchy (NYSE: MNI) repeated its success in Q3, as net income was $23.6 million ($0.28 cents per share) versus last year&#8217;s $4.2 million ($0.05 cents per...]]></description>
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		<pubDate>Thu, 15 Oct 2009 14:56:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/net+income.html"><![CDATA[Net Income]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/mcclatchy+co..html"><![CDATA[McClatchy Co.]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
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		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/mcclatchy.html"><![CDATA[McClatchy]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MNI</category>
		<category domain="tickers">MNI</category>
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	<item>
		<title><![CDATA[Magna: National Online To Drop 9.8 Percent This Year, Expected To Rise Just 1.1 Percent In 2010]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-magna-national-online-to-drop-9.8-percent-this-year-expected-to-rise-ju%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The act of making spending predictions this year is as uncertain as the economic recovery. The consensus lately indicates that the painful declines of the past year are finally bottoming out and that the recovery will feel more like a long convalescence. The latest forecast from Magna Global&#8217;s director...]]></description>
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		<pubDate>Tue, 13 Oct 2009 11:24:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/research.html"><![CDATA[Research]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Online Ad Declines Bottomining Out; Media Stocks Poised To Rise]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-online-ad-declines-bottomining-out-media-stocks-poised-to-rise%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ While this past week&#8217;s h109 numbers from the Interactive Advertising Bureau served as a reminder of how bad the first six months of this year were, there were a number of positive signs that the second half will at least look a little better. In its reading of the...]]></description>
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		<pubDate>Fri, 09 Oct 2009 13:43:46 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Borrell: Local Online Ad Growth Peaking At 12 Percent In '09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-borrell-local-online-ad-growth-peaking-at-12-percent-in-09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Local online ad revenues will hit $14.2 billion by the end of this year for a gain of 12 percent, says local online researcher Borrell Associates. That&#8217;s a slight revision upward from Borrell&#8217;s July prediction of an 11 percent rise in local web ad spend. For but just as...]]></description>
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		<pubDate>Thu, 08 Oct 2009 21:44:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Burst Media Buys Entertainment Ad Net Giant Realm]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-burst-media-buys-entertainment-ad-net-giant-realm%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad rep Burst Media has bought entertainment ad network Giant Realm. Terms of the deal weren&#8217;t disclosed. The deal comes as even the online ad sector still looks fairly weak heading into the holiday season. Entertainment has been one of the few categories that are still attracting a...]]></description>
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		<pubDate>Thu, 08 Oct 2009 12:57:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Major Magazines Collude! And That's a Good Thing]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004491/major-magazines-collude-and-thats-a-good-thing/]]></link>
		<description><![CDATA[Following on the stilettos of Conde Nast's decision to kick Gourmet and a few other magazines to the curb, there's news that major magazine publishers are colluding on two fronts in order to get more traction out of their digital businesses:    	Ad Age's Nat Ives reports that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Oct 2009 09:01:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-reader.html"><![CDATA[E-reader]]></category>
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		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/nat+ives.html"><![CDATA[Nat Ives]]></category>
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		<category domain="http://resources.bnet.com/topic/kelly.html"><![CDATA[Kelly]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Industry Moves: Microsoft' s AdECN Head Jeff Green Is Out]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-industry-moves-microsoft-s-adecn-head-jeff-green-is-out%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Online ad vet Jeff Green has left his post as COO of Microsoft&#8217;s AdECN ad exchange, MediaMemo&#8217;s Peter Kafka reports. Green&#8217;s responsibilities will be handled by Jed Nahum, who currently serves as business integration director for adECN at Microsoft (NSDQ: MSFT), and David Coburn, AdECN&#8217;s product manager. In a...]]></description>
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		<pubDate>Tue, 06 Oct 2009 22:16:56 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[LIN TV buys Red McCombs for USD7.9m]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14052_23-350192.html]]></link>
		<description><![CDATA[ Digital media and local TV firm LIN TV has acquired Red McCombs Media for USD7.9m. The acquisition will allow LIN TV to provide national advertising and services. LIN TV chief Vincent Sadusky says the merger ?advances LIN&#8217;s transformation from a local broadcaster to a digital media company with a...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 20:35:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/lin+tv.html"><![CDATA[LIN TV]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
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		<category domain="http://resources.bnet.com/topic/editorial.html"><![CDATA[Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/lin+tv+corp..html"><![CDATA[LIN TV Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TVL</category>
		<category domain="tickers">TVL</category>
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	<item>
		<title><![CDATA[Google Goes Local; Begins Limited Test Of Listings Ads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-goes-local-begins-limited-test-of-listings-ads%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google (NSDQ: GOOG) has launched some small tests of its listings ads, hoping it can take away some business away from online directories while challenging Yahoo (NSDQ: YHOO) and AOL (NYSE: TWX) as local online advertising becomes less untapped. Although Google has always trained its AdSense products at smaller...]]></description>
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		<pubDate>Tue, 06 Oct 2009 19:02:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Local Broadcast Company LIN TV Buys Online Ad Firm Red McCombs For $7.9 Million]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-local-broadcast-company-lin-tv-buys-online-ad-firm-red-mccombs-for-7.9-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Lin TV, the local TV affiliate company that owns about 27 stations in U.S., has acquired Red McCombs Media, an online advertising and media services startup based in Austin, Texas, for $7.9 million. The price includes $1.2 million cash, $4.5 million in common stock and about $2.2 million in...]]></description>
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		<pubDate>Tue, 06 Oct 2009 17:20:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
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