I've been flying American Airlines my whole life, and I've had an American frequent flier number since they started the program. Like any passenger with a brain, I've certainly had my issues with them regarding scheduling, delays, prices and frequent flier seat availability. But I had never really questioned my...
Helpareporter.com HARO is a wonderful new free service that collects queries from reporters seeking sources and passes them along to PR pros. But it hit a speed bump yesterday that could ultimately doom the service. Turns out one of the subscribers was republishing the emails from HARO...
I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...
An emerging PR tactic is to insist on being interviewed by email. It allows the interview subject to have almost total control of the information provided to the journalist, and creates a record of what was said. I recommend this tactic when appropriate. Times when it is...
Was N.Y. governor Eliot Spitzer "caught in a prostitution ring?" Or did he simply hire a prostitute and get caught? The power of message control was on full display yesterday, with the national media playing along in all its glory. The first word I...
There was a saying in the pre-Internet days of the media: "Don't argue with people who buy ink by the barrel." The same holds true today in the Internet era: don't argue with bloggers who have unlimited bandwidth. They will always win. Today's example comes from Valleywag,...
Building relationships with journalists is said to be the key to successful media relations. Yet sometimes, the relationship isn't enough. I heard from a prominent media relations professional who has an ongoing relationship with Chris Anderson, the Wired editor who posted a list of PR email addresses...
Nice job by the folks at Ogilvy PR to come up with a code of ethics in conducting blogger media relations. Their code is reprinted below in its entirety. It's as much a Code of Blogger Media Relations Best Practices as it is a Code of Ethics. ...
I know that many in the BNET audience are in search of free whitepapers so I thought I would pass along a high-quality source of PR whitepapers: PRWeek. For some strange reason, PRWeek has two different ways to access whitepapers: a) go to their site at...
Most PR people I know don't like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety. So what...
Business Editors/Technology Writers eBusiness Conference & Expo 2000 SAN JOSE--BUSINESS WIRE--June 12, 2000 eBusiness Conference & Expo 2000 starts this week, June 13-15, at the San Jose Convention Center. For additional information about the show, visit www.ebusinessexpo.com on the Web. ...
Articles 2000-06-12
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