The day was probably same as any other day for a Philadelphia lawyer who was working on a settlement case between big pharmaceutical player Eli Lilly and the U.S. Government. Eli Lilly was in talks with the federal government over marketing improprieties related to their bipolar drug, Zyprexa. The...
Research firm, Basex has declared 2008 the "Year of Information Overload," and to add a cherry to the top of that sundae, they say $650 billion in productivity was lost in 2006 due to email, SMS messages, and IMs. One could guess it was even higher in 2007 (no thanks...
One of my favorite bloggers from Ars Technica has uncovered another stat that will shock and surprise. Jacqui Cheng cites Barracuda Networks' recent analysis of 50,000 email customers. Its findings show that 90-95% of all email is spam (and, no, it's not the kind that goes good with eggs...
It's a question I've always asked myself. It's certainly a concern of email marketers. I like the analogy Melinda Krueger provides in EmailInsider. "I've always thought of a customer list as a leaky bucket," she says. Leaky may be an understatement -- every six months 17% of the U.S. online...
It started with one email from a businessman in North Carolina who wanted to alert the news list owner of his change of address. From there, it snowballed to 2.2. million messages to people at all levels of government and private security. Here's how...
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