The backlash over Facebook's Beacon initiative has a lot of people upset over online invasion of privacy -- and a lot of behavioral targeting enthusiasts livid that the social networking site set the BT industry back. However, as Marketing Guru Seth Godin points out, people don't truly care about privacy; they care...
Some critics called Amazon's Kindle electronic book reader overpriced and poorly designed, while others hailed it "the book of the future." There may be truth on both sides of the debate, but nonetheless, consumers have spoken, and their response has been highly favorable. Now there's just one thing standing in the way of...
Today being Halloween, it seems appropriate to discuss a topic that's relevant all year-round, but fun to say today: escaping from time vampires. You know; those people who feed off your time and energy, always trying to get more than your better judgment says you should give -- coworkers, clients,...
In an earlier post, we discussed how companies rely on online reputation management resources to stack the user review deck in their favor -- essentially hiding negative feedback. According to a new study, some of the most influential consumers believe companies are guilty of manipulating reviews through other means, as well....
Microsoft's Office Communication Server 2007 -- the heart of the company's Unified Communication Strategy -- was launched this week. Jeff Raikes, president of Microsoft Business Division, initially described the offerings as a "software-focused approach to bring together disparate communications technologies into a unified experience -- driving down the cost and...
Renowned Hacker HD Moore posted an exploit on his site, The Metasploit, that allows someone to insert malicious code into someone else's iPhone to access its data. The iPhone's Web browser, email program, and iTunes software -- all root processes -- utilize the TIFF library, where the exploitable bug's located. ...
Over 350 individuals, including a Forrester Research representative and blogger, gathered in Rhode Island last week for the Business Innovation Factory conference. According to Forrester's blog, Euan Semple of British Broadcasting Company shared some insight into how the company successfully adopted Web 2.0 tools. Since you were likely not in Rhode Island...
Last year, the average corporate Internet user sent 37 emails daily, and that number is projected to increase 27 percent, up to 47 emails, this year. What's more, a recent study showed that many employees check their emails as many as 30 to 40 times an hour. That's a lot...
Web 2.0 has transformed word-of-mouth marketing; advocates can now share their opinions and experiences through blogs and other online forums, including fan, rating, and social networking sites. (This means you need to monitor your online reputation closely to avoid viral attacks from disgruntled customers.) So how can you take a proactive role in building a buzz about...
It's not too early to start thinking about holiday marketing -- in fact, according to Brandweek, retailers and manufacturers who don't start thinking now may not make their Christmas 2007 numbers. The Consumer Confidence Index indicated a sharp decline in confidence this season, thanks in part to the housing market/credit...
Another company's jumping on the Web 2.0 bandwagon to revive its finances. Decreased profits in Playboy's TV and magazine operations have inspired its new "sexy social networking site," Playboy U. The site will be for college students only, prohibiting users whose email addresses don't end in .edu. Playboy hopes infiltrating the college market...
According to Brand Week, Hewlett-Packard has upgraded its back-to-school campaign to broaden its scope of influence. Whereas last year HP's efforts focused on traditional media channels, this year 70 percent of the company's marketing dollars will finance online efforts, representing a shift in HP's target market from parents to teens,...
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