As someone who routinely sends out newsletters to large subscriber bases, I've moved beyond the BCC-ed bulk email as a way to communicate with my customers. Instead, I use Campaign Monitor, which is well worth the $10 or so it charges me to send out an email newsletter. Here's why:...
The best 39 email campaigns of the past year are now ready for your viewing - and inspiration - at MarketingSherpa's 2007 Email Awards Gallery. Includes best B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from brands, such as Sprint, Olympus, Nickelodeon, Dell, AAA, Doubleday and...
Subscribers to the authors growing family of free e-mail newsletters know that they can find links to recent news articles of interest to home builders. But readers have requested a way to be alerted quickly when important events take place that can affect builders' operations. A brand new e-mail newsletter-the...
Built gradually over the last five years, Hewlett Packard's (HP's) "Technology At Work" email newsletter provides a good model for B2B marketers planning to start an email program or those looking to advance an existing program to the next level. Because of its emphasis on deep customer research, relentless testing,...
The article asserts about a lot of the marvelous, mysterious life of an e-mail newsletter. The technology allows us, among other things, to know exactly who is opening and reopening the newsletter and when, what they click on, where they subsequently go on the client's web site, how many times...
This case study gives the brief introduction to 25 marketer's real-life stories of how to use an email newsletter to raise sales, generate leads, and keep customers happy:They are the best way to learn and get at the nitty gritty essentials."Case Studies on B2C email newsletters to lift online...
Unlike a Web site, which someone has to remember to visit, an e-mail newsletter shows up at intervals without further effort on the part of subscribers. Over time it reinforces the perceived competence, educates clients subtly about their need for the services and makes a company the provider of choice...
Content is still king in email newsletters. However, every point counts in the race to win the hearts, minds, and inboxes of your customers and prospects. The article asserts that at the top of the newsletter one needs a masthead. It puts the reader at ease by reminding them of...
SportingNews.com offers an in-depth, team-oriented focus on the "Big 7" sports. It is a major sports content provider to Yahoo! Sports, MSNBC, and AvantGo. The Sporting News is a Vulcan Ventures company. To provide sports news, expert commentary and local team reports to displaced sports fans, generate web...
A central pillar of successful relationship marketing through email newsletters is delivering valuable content to your readers. One of the newsletter marketer's key jobs is to identify the kind of content that provides this value, and then to adapt and present it in a way that best fits newsletter objectives....
Any manager with a boss and an in-box knows about motivational literature. It may stem from a variety of sources - books, magazines, or the occasional e-mail newsletter article or Web page link. But no matter where it comes from, if it contains a managerial nugget worth pondering, chances are...
While some report good response, other marketers debate the value of advertising in e-mails. The article makes out that by placing an ad in an e-mail newsletter, marketers often are relying on a third-party list that may or may not be as up-to-date or as demographically sound as the publisher...
It's no surprise that e-mail has become the primary vehicle for b-to-b communications. Low cost, immediacy, trackability and convenience make it the preferred method for almost half of our business correspondence. With such a high acceptance level, it stands to reason that e-mail should also be the medium of choice...
E-mail response rates are down. Privacy concerns are up. These are just two reasons why technology companies are tripping over each other to place ads in e-mail newsletters. A simple, well-crafted ad in a high-profile newsletter lands on thousands of desktops and enables high-tech marketers to deliver a targeted message...
This article says that effective email marketing is really about is building relationships. The content has to be appreciated, even expected, by the recipient before a relationship can form. This article also explains some tips on how to build an e-mail newsletter to build relationships like always be specific, content...
It is more expensive to acquire a new customer than to retain an existing customer. So is one's organization actively working to retain customers? Marketing is typically focused on customer acquisition, working through advertising, public relations and events to get the word out about the organization, its products, etc. But...
Businesses work hard to build a customer base, and retaining those valued customers should be one of a persons top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an e-mail newsletter and let them know just how valuable they...
Few companies achieve the full potential of their email newsletters. Publishing a content-rich newsletter on a regular basis can dramatically increase the number of people who come to a person' site and buy. Creating a quality newsletter and building a large list of loyal subscribers is a long-term strategy. But...
If you're using a free e-mail service to distribute your newsletters, you're probably not reaching all of your intended recipients, and some of your company's credibility could be called into question. If the e-mail address you're using doesn't include your company name, but instead uses some other free service, your...
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