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- Poll: Rewarding Ethical Behavior?
- On Tuesday, I mentioned a white paper that outlined six steps to an ethical business culture, and took issue with the fact that one of these steps involved rewarding employees who behaved ethically. But after mulling it over some more - and a comment from my BNet colleague Geoffrey James...
- Blog posts 2008-04-24
- Poll: The Right Thing for the Wrong Reason?
- The last two days have drawn some spirited comments and emails about the issue of whether buying a Toyota Prius as a status-symbol, rather than an eco-friendly mode of transport, is right or wrong. You can read about it here and here. I agree with the people...
- Blog posts 2008-04-10
- Poll: Staying "Outside the Box" when Parrots Advance
- Today's poll asks how you would handle a mixed signal from your boss. Your Dilemma: Your boss constantly claims he wants "outside the box" thinkers. Yet each time the staff meets to present ideas to him, he always chooses from those pitches that fit inside his own...
- Blog posts 2008-04-04
- Poll: Enron CEO's "Honest Services" Defense
- Today's poll deals with whether the concept of "honest services" can cover dishonorable acts. Jeffrey K. Skilling, the former Enron chief executive who is serving a 24-year prison sentence after he was convicted on 19 counts of fraud, conspiracy, insider trading, and lying to auditors,...
- Blog posts 2008-04-03
- CEOs as Criminal Fall-Guys?
- Today's poll: Should CEOs be held criminally accountable when their company breaks the law? This November, Colorado voters will decide on a ballot measure that would hold business executives criminally responsible if their companies run afoul of the law. According to the New York Times, the proposal...
- Blog posts 2008-03-31
- Starbucks' Tip Dilemma: Update
- Our poll on whether or not it was acceptable for Starbucks to share its tip pool with supervisors generated some interesting comments, including several from a reader named Robert Chenault. While this poll was not about frivolous lawsuits brought by money-hungry attorneys or the integrity of Starbucks CEO Howard Schultz...
- Blog posts 2008-03-27
- Sick Leave Creates a Dilemma
- Last week, Washington D.C. approved a new law requiring all city businesses to provide paid sick leave to their employees. This is a positive step for small businesses and low-wage workers (most large companies already have such policies in place for their professionals), but it reminded me of a...
- Blog posts 2008-03-18
- NCAA Pools and Your Office
- Today's poll looks at March Madness, that time of the year when the nation turns its eyes to college basketball for three long weekends on the way to the NCAA title. And with that comes the inevitable office pool. In comparison to other sports-related office-productivity threats, the...
- Blog posts 2008-03-14
- Poll: Racism in the Office
- Starting today, "Where's the Line" begins a series of discussions on some of the hot-button ethical issues in business today. We offer you a dilemma and let you decide who's right, who's wrong and who are just plain out of their minds. Today's dilemma deals with issues of race and...
- Blog posts 2008-01-24
Additional Resources
- Online Public Relations
- In online public relations, PR principles remain the same but technologies differ and communications ability is expanded. Credibility is key to public relations and essential to online Hence, online information is more suspect. Online is closer to direct than mass media. Interaction with individuals online is an element of public...
- White papers 2003-01-01
- Of Trust and Trustiness
- Two of our Insight bloggers, BNET1's Jon Haeber and Sales Machine's Geoffrey James have recently written about trust, each from a different angle. In "Three Reasons Why Trust Matters Online," Haeber noted that people are more and more skeptical online than they've ever been, that search engines...
- Blog posts 2008-03-04
- Shortening the Sales Cycle with Rapid online communications
- Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers. They can also provide sales professionals with the instruction they need to advance their careers—at a fraction of the...
- White papers
- Mozilla CEO Bites Apple
- John Lilly, the CEO of open-source giant Mozilla, has called Apple's ethics into question. He claims Apple is sneaking its Safari browser onto PCs by tucking it into a software update for iTunes and Quicktime (when you go to update the two, a box to also download the new Safari...
- Blog posts 2008-03-22
- Effective Strategies for Online PR: The Six Elements of Web-Enabled Communications
- This paper describes the six tools of a strategic online communications strategy. The first is a corporate web site. This is the first point of contact for all external audiences. The brand and the message should be consistent with all other offline marketing and PR material. The second is a...
- White papers
- Coach Fights Phony Bags with a Phony Person?
- Have you heard the one about how Coach gave money to a public relations class at Hunter College so that the kids could learn about how bad counterfeit goods are, and then allegedly condoned the kids using that money to create a phony advertising campaign featuring a phony student who...
- Blog posts 2008-05-05
- Update: A Trump-Style Pitch
- Update: A Trump-Style PitchThe Long Run "Trumps" the Short RunI agree with William Baker on this issue. If there is a point of naivety, it is that only the client's ethics will be under scrutiny. It is easier to lose this client and maintain your company's ethical health...
- Discussion threads 2008-02-19
- Gary Baker: Early Trend Identification
- Gary Baker, founder and President of ClipBlast!, has 20 years of experience in television and interactive media. Founded in 2004, ClipBlast! is a web video search and navigation platform with a focus on user-friendliness and versatility. Baker's interview focuses on the originality of his business structure, including its integrated...
- Videos 2008-03-08
- Poll: Reporting Fudged Credentials?
- Today's poll deals with something most everyone will face at some point in their career: whether to report a colleague after you come across some damaging information about their history. Your Dilemma: You have long wondered how one of your colleagues, whom you view as being less...
- Blog posts 2008-04-25
- Poll: Firing Someone Who Doesn't Deserve It?
- Today's poll deals with a scenario a friend of mine recently found himself in. The problem is simple and all-too-common, but its potential solutions are complex. Your Dilemma: Your boss demands that you fire a subordinate, and you know this is because the two just don't seem...
- Blog posts 2008-04-15
- Where the Chatter is on BNET
- Former CEO Magazine editor, William Holstein, has shaken things up with his post on H1-B visas, with people coming down vehemently on all sides of the issue. What do you think? Are H1-B visas good for America? Do they help keep jobs from going overseas? Or do they solely serve...
- Blog posts 2008-03-17
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