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online communities

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Bob Jurik on Sales 2.0
Bob Jurik, CEO of Voice of the Revenue, says that most surveys are not relevant or useful. Instead, many companies are now using online communities to gather intelligence.
Tags: Intelligence, Sales Strategy, Marketing Research, Sales Force Management, Operational Accounting, Finance, sales, business, online communities, social networking, marketing
Videos 2009-01-08

Additional Resources

Making the Most of Online Communities
Online communities allow consumers to engage with each other and with your organization through interactive tools like email, discussion boards, and chat software. By facilitating conversations, these communities give you a feel on the consumer pulse which helps you generate unique content that will help build consumer loyalty.As stand-alone businesses,...
Tags: Blogging, BNET Editorial, mailing list, blog, e-mail, tool, Web site, e-mail address, Web, software, Microsoft Corp.
Articles 2007-10-18
Enterprise investment in online communities continues to grow
Enterprises are investing heavily in online communities in the face of the recession, a new survey says. According to the "2009 Tribalization of Business Survey," 94 percent of respondents stated that they plan to continue their online community investments, despite other signifiers that these companies are still struggling with social...
Tags: Community
News items 2009-10-07
Black Sun Interactive, ADSmart, and Planet Direct join forces in pioneering advertising in online communities; The Black & Decker Dustbuster SpokesBot revolutionizes advertising in online communities
SAN FRANCISCO--BUSINESS WIRE--March 24, 1997--Today Black Sun Interactive, a leading provider of products for building online communities, ADSmart Corporation, creator of the first fully automated system to manage the online advertising process, and Planet Direct, creator of a new consumer Internet service, announced a partnership to deliver the SpokesBot, an...
Tags: advertisement, Black & Decker Corp., Sun Microsystems Inc.
Research articles 1997-03-24
Vovici Chief Strategy Officer Jeffrey Henning to Deliver American Marketing Association Webcast Offering Six Secrets to Successful Online Communities
DULLES, Va. -- Vovici (voh-VEE-see), the leading provider of software-as-a-service solutions for Enterprise Feedback Management EFM and proprietary custom online communities, today announces that Chief Strategy Officer Jeffrey Henning will be presenting a Webcast with the American Marketing Association AMA "Six Secrets to Gaining Competitive Advantage from Online Communities: What...
Tags: American Marketing Association, MARKETING, survey, Webcast
Research articles 2008-10-20
MarketTools to Present "Solving Idea Overload -- How Online Communities Reveal Real Opportunities in a Sea of Ideas" at Community 2.0 Conference
WHAT: Mike Waite, VP of Panels and Communities at MarketTools, will be speaking at the Communities 2.0 Conference about how online communities have revolutionized the ideation,...
Tags: MarketTools Inc.
Research articles 2008-05-06
MarketTools Presents Opportunities and Pitfalls of Tapping Into Online Communities and Procter & Gamble Case Study at 3rd Annual MRS Online Research Conference
WHAT: Mike Waite of MarketTools and Özge Odman Schmid of Procter & Gamble will take the stand to talk about the opportunities and pitfalls of tapping into online communities for observation, ...
Tags: Procter & Gamble Co.
Research articles 2007-11-30
Blue Barn Interactive Issues Best Practices Guidelines for Online Communities Attracting Children and Young Adults
Business Editors NEW YORK--BUSINESS WIRE--June 28, 2001 Recent Studies, Violations of FTC Privacy Guidelines and Subsequent Penalties Document Need for Increased Moderation and Intervention Blue Barn Interactive BBI, a leading developer and manager of online communities, has issued a series of best practices guidelines for...
Tags: FTC, MARKETING, solicitation
Research articles 2001-06-28
Compete Online by Building Online Communities
The article explains that online communities can help to build relationships CRM between a business and prospective customers. It's a way of developing customer relationships that's not possible in the offline world. It is because the Internet is not a PUSH, but a PULL medium, it is made-to-order for Small...
Tags: Community, Small Business, Marketing Magic, Marketing Research, Marketing
White papers 2003-01-01
Vovici Chief Strategy Officer Jeffrey Henning to Deliver American Marketing Association Webcast Offering Best Practices for Using Online Communities for Customer Research
DULLES, Va. -- Vovici (voh-VEE-see), the leading provider of software-as-a-service solutions for Enterprise Feedback Management EFM and proprietary custom online communities, today announces that Chief Strategy Officer Jeffrey Henning will be presenting a Webcast for the American Marketing Association AMA titled Best Practices for Using Online Communities for Feedback: Bridge...
Tags: American Marketing Association, MARKETING, Webcast
Research articles 2008-08-19
Who Owns Online Communities?
Joel West submits: While online communities are an important source both for innovation and also for Internet users to gain value from Web 1.0 and Web 2.0 websites, many of the rules for such communities are still up in the air.Physical communities have a lot of rules and conventions....
Tags: Internet, Joel West, Google Inc., Yahoo! Inc.
External links 2009-09-24
Sony Music Canada Taps Well Engaged To Create Online Communities; Fans join conversations online through Well Engaged Discussions; Celine Dion's online community takes off
SAUSALITO, Calif.--BUSINESS WIRE--Nov. 17, 1997--Well Engaged, the leader in developing online community with a unique combination of expert consulting services plus powerful Web-discussion software, announced today that it has teamed with Sony Music Canada to create online communities on popular artists' Web sites.
Tags: Sony BMG Music Entertainment
Research articles 1997-11-17
The New Paradigm For Online Communities
This whitepaper describes the new paradigm of online communities that is applicable to all enterprises but is especially pertinent to online media, newspapers, radio and TV, consumer, and topical sites. These markets are addressed interchangeably. The newspaper market is singled out because the paradigm shift and the required adaptation are...
Tags: Paradigm, MindTouch, Advertising & Promotion, TVs, Marketing, Personal Technology, Home Entertainment
White papers 2007-09-25
Vivox Emerges from Pulver.Com; Announces $6 Million in Venture Capital Funding; Company to Provide Online Communities with Carrier-Grade IP Communications Services; VoIP Luminary and Industry Veterans Spearhead Organization
BOSTON -- Vivox announced $6 million in venture capital funding from Canaan Partners and GrandBanks Capital. The Company, which newly launched from Pulver.com, provides online communities with application specific embedded communications services. Vivox will use this capital infusion to support its sales and marketing organization, and drive development of its...
Tags: venture capital, VoIP
Research articles 2005-09-19
Sun Microsystems partners with California Conference on Women and Families, enables attendees to participate in online communities and share experiences; Sun to webcast 'Architects of Change' panel moderated by NBC News' Tom Brokaw, and empower attendees
M2 PRESSWIRE-27 October 2005-Sun Microsystems: Sun Microsystems partners with California Conference on Women and Families, enables attendees to participate in online communities and share experiences; Sun to webcast 'Architects of Change' panel moderated by NBC News' Tom Brokaw, and empower attendees to stay connected and ...
Tags: California, conference, NBC Universal Inc., Sun Microsystems Inc., Webcast, women
Research articles 2005-10-27
United Business Media's CMP Media division has purchased DotNetJunkies.com and Sq1Junkies.com, online communities for developers using the Microsoft.NET framework and those using Microsoft SQL Server, respectively
United Business Media's CMP Media (Manhasset, NY) division has purchased DotNetJunkies.com and Sq1Junkies.com, online communities for developers using the Microsoft.NET framework and those using Microsoft SQL Server, respectively. The two sites will remain separate. Related CMP properties include C.C++ Users Journal, TechNet and Software Development magazines, among others.
Tags: CMP Media, Databases, developer, Microsoft Corp., server, SOFTWARE
Research articles 2005-04-16
How To Use Online Communities To Support Your Brand
Because brand imaging and recognition are even more critical in nowadays' world of "Citizen Marketers," organizations nowadays are challenged to create alternative channels of marketing and advertising to promote their products and support their brand. Social networks, social sites, blogs, forums, and online communities are now facilitating much of the...
Tags: Brand, Associated Content, Branding, Marketing
White papers 2008-09-23
IncrediMail Appoints New Vice President of Online Communities to Create Social Network; New President of BizChord Also Hired
NEW YORK -- IncrediMail Ltd. (NASDAQ:MAIL), a leading software company specializing in consumer Internet products and services, announced today that Nimrod May has been named Vice President of Online Communities, and that Hagay Elyakim has joined IncrediMail's BizChord Ltd. subsidiary, in charge of IncrediMail's transaction processing activities, as President. They...
Tags: Incredimail Ltd.
Research articles 2007-03-12
Gather.Com, Harvard Health and LifeMasters Launch "Living with…™" Series Featuring 35 Health-Specific Online Communities
Unprecedented Access to the Most Current Medical Content by Harvard Doctors, Along with Peer-to-Peer Support BOSTON -- Gather.com[TM], the leader in social media for adults, Harvard Health Publications -- a leading provider of health content from Harvard Medical School, and LifeMasters Supported SelfCare, Inc. -- a leading provider of...
Tags: LifeMasters Inc.
Research articles 2007-07-10
Twelve Lessons to Develop and Sustain Online Knowledge Communities
The development of online communities is rapidly becoming one of the important tools in Knowledge Management. Online communities have been emerging steadily and rapidly since the early nineties. Initially these online communities were being developed outside the corporate world. More recently, however, they have also become an organization reality. The...
Tags: Community, Knowledge, University Of Sao Paulo, Strategy, Knowledge Management, Management, Enterprise Software, Software
White papers 2003-03-05
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