Online marketers have traditionally looked at behavioral responses to measure the effectiveness of the medium. As click-through rates have been declining, critics have been reporting that online advertising is ineffective. However, looking only at behavioral responses to online advertising ignores the fact that online advertising can impact a brand's equity....
The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered. Toy marketers took the worst bruising, as online catalogers such as KB Toys.com, Toys R Us.com, The e-commerce world got a black...
Omniture (NASDAQ: OMTR), the leading provider of online business optimization software, today announced the company will unveil new "Plug and Play" technology for helping marketers integrate their online marketing applications. At a launch event on December 11, 2006 at the San Francisco Museum of Modern Art, hundreds of B2B and...
Compete submits: We recently had the pleasure of interviewing Bryan Stapp, former CMO of Quicken Loans and currently Chief Marketer of his firm Loud Amplifier Marketing. In our interview, Bryan discusses the key challenges online financial services marketers are currently facing, how to leverage online and offline marketing, and...
In Montgomery Research's latest online marketing book sponsored by Microsoft Corp. and in partnership with Revenue magazine -- "Perform: The Marketing 2.0 Authority" addresses the rapidly changing environment of online marketing and how online marketers can achieve balance in online spending between search and display advertising, and between pay-per-click...
MILPITAS, Calif.--BUSINESS WIRE--Nov. 4, 1997--For Internet advertisers, marketers, publishers, media planners and site sales executives who have been forced to rely solely on page view data to make crucial Internet business-decisions, NetRatings, Inc. announced the formation of the first online research and analysis company to provide a complete overview of...
Useless? Online Marketers Fight Back!RE: Useless? Online Marketers Fight Back!In any profession there is the requirement of a certain amount of adaptability. Success is based on our abilities to overcome obstacles, and how we compete with time. A Marketing position is no exception; the more we understand the...
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software , today announced the immediate availability of a new version of Omniture SiteCatalyst® that expands existing on-demand multi-channel data integration capabilities. With this new release, online marketers can achieve unprecedented levels of power and ease-of-use...
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the newest addition to the Marketing Experts On-Demand Webinar series entitled, "Landing Page Optimization: Keep Readers Moving Down the Sales Funnel." Online marketers will learn how to use landing page optimization to...
CITIGROUP INC. and four other financial and technology companies have formed a joint venture to provide financial services, including payment processing, for online marketers. The new company, to be known as FinancialSettlementMatrix.com, will provid CITIGROUP INC. and four other financial and technology companies have formed...
NEW YORK -- Hitwise (www.hitwise.com), the leading online competitive intelligence service, announced today the launch of its inaugural Client Advisory Board.
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