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- Startup Marketing: How Useless Is Your Web Traffic?
- My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head." Brian’s spent his entire career in software sales and marketing so he knows a lot more than I do about the...
- Blog posts 2007-01-10
Additional Resources
- Expert Advice On Your Online Marketing Effort
- This paper explains how to keep your sights on what matters for your online-marketing effort. The world of online marketing doesn't stand still, and small businesses, given their flexibility and ingenuity, are ideal web constituents. However, the web and the opportunities to leverage it for your business are constantly evolving.
- White papers 2009-02-10
- Audi's double take; Online visitors solve mystery, learn about A4 sedan.(Brief Article)
- Audi of America has embarked on its most ambitious online-marketing effort ever. Audi of America has embarked on its most ambitious online-marketing effort ever.
- Research articles 2001-11-26
- Kraft Takes Web Marketing to Other Worlds - Kraft Foods launches campaign to promote new website targeted to children - Brief Article - Statistical Data Included
- Kraft Foods is breaking a national TV and online marketing effort later this month to support the launch of Postopia.com, the first interactive site for its Post kid cereals.
- Research articles 2001-04-16
- Sharper Image Names New Internet Marketing Executive.
- The Sharper Image has named Meredith Medland director of global internet marketing. Medland will head up the retailers online marketing and lead an effort to broaden the San Francisco-based company's current marketing initiatives. Prior to jo The Sharper...
- Research articles 1999-04-26
- Beer Marketers Still Slow To Pour Dollars Online
- (Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
- Blog posts 2008-07-16
- Q&A: Sears Presses Case for Alternative Marketing Strategy
- Sears Holding has turned to alternative media as a key part of its marketing strategy over the past two years, developing a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based...
- Blog posts 2009-06-18
- IBM TOUTS INTELLIGENCE SYSTEMS IN CAMPAIGN: ADDITION TO E-BUSINESS EFFORT GETS $30 MIL BUDGET.
- IBM Corp. furthers its many-tentacled e-business campaign Sept. 22, when it adds a business intelligence element backed by a $30 million TV, print, online and direct marketing effort. IBM Corp. furthers its many-tentacled e-business campaign Sept. 22, when it adds a business intelligence element...
- Research articles 1999-09-20
- Citibank drops transaction fee for sending money online. (Marketing News).(Brief Article)
- In an apparent effort to increase its online payment business, Citibank has developed a new pricing structure that eliminates transaction fees for online fund transfers through its C2it payment service. Citibank says online auction users--among the s In an apparent effort to increase its online payment...
- Research articles 2002-04-01
- An Infectious Marketing Strategy
- Viral marketing is a handy technique for capitalizing on the resources of ones partners and customers. Ernst & Young's entrepreneurial services practice put this idea to work. This case study mainly focuses upon how Ernst & Young formed a partnership for cost-effective online marketing. They created a multimember partnership...
- Case studies 2001-07-01
- What Makes Or Breaks Landing Pages
- For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the...
- White papers 2008-01-15
- Perfumania, Inc. Chooses Lycos for Internet Fragrance Push - Perfumania's New Marketing Effort Targets Millions of Online Shoppers
- MIAMI--BUSINESS WIRE--Feb. 3, 1999--Perfumania, Inc. (NASDAQ: PRFM), the nation's largest perfumery chain, today announced an agreement with Lycos, Inc. (NASDAQ: LCOS), the second most visited hub on the Internet and the world's largest online community, to promote the perfume retailer's new Internet store on the Lycos Network. Perfumania will use...
- Research articles 1999-02-03
- Weaving his way to the web; Clevelander Jim Brickman's music marketing biz steps up interactive efforts by buying online firm ViaWerk.(News)
- Byline: JOHN BOOTH Cleveland musician Jim Brickman launched his first music marketing effort around 1980 with an answering machine in his Case Western Reserve University dorm room, from which he sold jingles to local advertising agencies. A couple decades later, his...
- Research articles 2006-09-11
- Small business can cast wider net online; Extra effort pays off for search ads, free links.(BUSINESS)
- Byline: Dan Caterinicchia, THE WASHINGTON TIMES Small businesses are exploring ways to grow online via Internet advertising and using techniques to rise through the ranks of search-engine queries. Placement in localized Internet classifieds and directories is still the most popular method...
- Research articles 2006-06-19
- Starting An Online Business With Resell Rights
- If you've been thinking of starting an online business, it may be worth your while to take a look at what resell rights can offer you. Resell Rights have been considered by many marketers as an ideal way to get your foot in the door of the online marketing and...
- White papers 2006-12-25
- U.S. Army Inaugural Online Promo Requires Concentration - Brief Article
- WASHINGTON--The US. Army will invite its personnel to play a military version of Concentration and win $250 a day from June 1-June 30, or $2,500 for June 14, when the Army celebrates its 225th anniversary. Though the Army recently launched an Internet-based recruiting effort, the promo is a celebration of...
- Research articles 2000-04-24
- Bidville Completes Deal with Global Media for Marketing and Media Campaign Support
- CLEARWATER, Fla. -- Bidville, Inc. (OTCBB:BVLE) a rapidly growing online auction company, and a primary alternative in a market space dominated by eBay (NASDAQ:EBAY), has completed an agreement with Global Media Fund, LLC of Falls Church, Virginia, in support of a comprehensive marketing effort planned for launch over the next...
- Research articles 2005-06-01
- Orbitz Q2: Earns Profit Instead of Expected Loss
- Online travel booking site Orbitz OWW is soaring Wednesday morning, up 79 cents, or 21%, at $4.52 after the company reported Q2 sales that were in line with estimates and a profit per share where a loss had been expected. Net revenue fell 19%, year over year, the...
- External links 2009-08-05
- AmEx, Virgin Band Together for Blue Music - American Express, Virgin Entertainment Group launch joint marketing effort - Brief Article
- Virgin Entertainment Group and American Express today launch a joint in-store promotion backed by TV, print, radio, direct and online efforts.
- Research articles 2001-05-07
- Netscape Teams With Commission Junction for Performance-Based Online Marketing Effort in Support of the Netscape Internet Service
- Business Editors/High-Tech Writers
- Research articles 2004-05-05
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