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- Online Media Users More Likely to Use the Same Media Brand Offline, According to Online Publishers Association Survey
- Business Editors
- Research articles 2002-12-06
- Online Publishers Association Releases 2004 Online Media Industry Year-in-Review
- NEW YORK -- The Online Publishers Association OPA announced today that it has published its 2004 Online Media Industry Year-in-Review. Following a comprehensive analysis of the year's events, the OPA identified four key developments that shaped the online content business during 2004:
- Research articles 2004-12-14
- Online Publishers Association Comments on washingtonpost.com Study on Use of Online Media by Business Decision Makers
- Business Editors
- Research articles 2002-09-09
- Online Publishers Association to Host OPA '06: Forum for the Future March 1-3, 2006, in London; Conference To Feature Discussion and Dialogue Among Most Prominent Leaders In Global Online Media and Advertising
- NEW YORK -- Tom Glocer, Chief Executive, Reuters Group PLC, and Ken Lowe, CEO of E.W. Scripps Company, to Deliver Keynote Addresses
- Research articles 2005-11-14
Additional Resources
- Online Compares Favorably To Other Media Across Generations, According to New Online Publishers Association Report
- NEW YORK -- Generational Media Study Compares Attitudes of 18 to 24 Year-olds, 25 to 34 Year -olds and 35 to 54 Year-olds Toward Various Media The Online Publishers Association OPA announced today the results of its Generational Media Study, the fourth installment in a series of research reports...
- Research articles 2004-09-21
- Online Publishers Association Undertakes Groundbreaking Online Advertising Studies with Millward Brown IntelliQuest
- Business Editors and High-Tech Writers NEW YORK--BUSINESS WIRE--Oct. 29, 2001 The Online Publishers Association OPA announced today that after a comprehensive review of online publishing industry issues, it has commissioned two groundbreaking studies of online advertising with Millward Brown IntelliQuest. The first study will explore the media...
- Research articles 2001-10-29
- New Online Publishers Association Study Identifies Key Experiences That Drive Web Usage; Results of User Experience Study Conducted with the Media Management Center at Northwestern University Unveiled on Eight-City ''Eyes on the Internet'' Tour
- NEW YORK -- The Online Publishers Association OPA today unveiled the results of its latest research project, the "Online User Experience Study." Conducted in partnership with the Media Management Center at Northwestern University, the study identified 22 experiences that describe and define of how people interact with and relate to...
- Research articles 2005-06-01
- Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities
- NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...
- Research articles 2006-06-06
- 24/7 Real Media, DoubleClick and Tacoda Systems Join Online Publishers Association as Associate Members
- Business & High-Tech Editors NEW YORK--BUSINESS WIRE--April 5, 2002 The Online Publishers Association OPA announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members. The OPA introduced associate membership in December 2001 to allow vendors and organizations that support the online publishing...
- Research articles 2002-04-05
- Online Publishers Association Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 21, 2002 The Online Publishers Association OPA announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward...
- Research articles 2002-10-21
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- Quality Online Publishers Gather in New York to Offer Insights on Value and Future of Their Respective Enterprises
- Business & Technology Editors NEW YORK--BUSINESS WIRE--June 10, 2002 Online Publishers Association Leaders of CondeNet, MSNBC.com and Washingtonpost.Newsweek Interactive Share Positive Outlook at Luncheon Hosted by Online Publishers Association Several prominent members of the Online Publishers Association OPA gathered today in New York...
- Research articles 2002-06-10
- Media Roundup: Christian Science Monitor Drops Print Edition, Google Settles Book-Scanning Suit, and More
- The Christian Science Monitor goes online only -- The five-day-a-week newspaper will cease publishing a print edition and appear only on the web, in an effort to keep its foreign bureaus open while still cutting costs. [Source: The New York Times] Google settles book-scanning suit with authors...
- Blog posts 2008-10-28
- Times' Reader Comments Show Ignorance About Online Ads
- After reading comments like the ones following this blog post by The New York Times Saul Hansell, it once again hits me upside the head just what a dire situation online media is in. There are several reasons for this, some of which I'll detail in future...
- Blog posts 2009-05-13
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Consumers with Workplace Internet Access Spend More Time in a 24-Hour Day Online than Watching TV
- Business Editors/High Tech Writers NOTE TO MEDIA: Charts are available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com and at www.newstream.com NEW YORK--BUSINESS WIRE--Jan. 8, 2002 New Study from the Online Publishers Association Examines Media Consumption, Behaviors and Attitudes of...
- Research articles 2002-01-08
- EC Media Commissioner Backs Google Books Plan
- Given all the controversy, legal action and anti-trust scrutiny surrounding Google’s plans to digitise millions of books, the search giant has been given some welcome backing from European Commissioner Viviane Redding. The outspoken French politician and former journalist, responsible for Europe’s digital media policies, said in a Q&A document...
- External links 2009-08-28
- Why News Corp. and Murdoch Won't Quit Google
- NEW YORK (AdAge.com) -- Pulling media sites out of Google search results is a bold idea, but there are many reasons to think it's not the future of the web. And if it's not the future of media companies as a whole, it's probably not even the future of News...
- News items 2009-11-15
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