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- Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities
- NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...
- Research articles 2006-06-06
- Consumers with Workplace Internet Access Spend More Time in a 24-Hour Day Online than Watching TV
- Business Editors/High Tech Writers NOTE TO MEDIA: Charts are available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com and at www.newstream.com NEW YORK--BUSINESS WIRE--Jan. 8, 2002 New Study from the Online Publishers Association Examines Media Consumption, Behaviors and Attitudes of...
- Research articles 2002-01-08
- Television Advertising Memorability Increases When Online Ads are Part of the Media Mix, According to Online Publishers Association Research
- Business Editors
- Research articles 2002-04-11
- Multimedia Available: Television Advertising Memorability Increases When Online Ads are Part of the Media Mix, According to Online Publishers Association Research
- Business Editors
- Research articles 2002-04-11
Additional Resources
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- A Guide To The Infighting Between Premium Publishers And Ad Networks
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. A fissure opened within the online advertising community last month following the release of new research by the Online Publishers Association. Drawing...
- External links 2009-09-18
- OPA-comScore Study Says the Unclicked-Upon Ad Has Value
- One of the problems effecting the online advertising industry â€" in addition to a dismal economy â€" is the continued emphasis by advertisers on valuing advertising only when users click. While that methodology seems to work just fine for Google, it's potentially crippling for content sites, since people are at...
- Blog posts 2009-06-18
- @ World Newspaper Congress: Dow Jones CEO: Beware of Geeks Bearing Gifts
- At the World Newspaper Congress here in Hyderabad this afternoon, Dow Jones (NYSE: NWS) CEO Les Hinton came out swinging against the world in general, as is the wont of every News Corp exec these days. More specifically, against “geeks bearing gifts”, “false gospel of the Web” and “out...
- External links 2009-12-01
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Display Ad Spending Thaws, CBS Interactive Promises A Move Beyond The Banner Ad
- Recent reports have suggested that display advertising is experiencing a tentative comeback, which is partially being attributed to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS Interactive (NYSE: CBS), which posted 14 percent decline in revenues...
- External links 2009-11-09
- 5 Tips for Using Video to Grow Your Business in 2010
- Patrick Moran is chief strategy officer at Fuze Box , the company behind Fuze Meeting . He was also chief marketing officer at Mzinga, a leading social media and white label community provider, and led online marketing at Cisco WebEx. Fuze Box is one of the leading...
- News items 2009-12-09
- Connect
- Internet use surpasses TV use on weekdays The Online Publishers Association, which represents companies like New York Times Digital and MarketWatch.com, is using the results of a recent survey of Internet access and media consumption to lobby for higher advertising rates online. The 1,000-person survey, conducted by Web...
- Research articles 2002-01-13
- MTV Homepage Redesign Incorporates More User, Outside Content
- In an effort to make it easier for its audience to watch TV and surf at the same time, MTV is rolling out a new homepage. The new page streamlines Web links with its various TV properties, and offers some new social-networking tools, including the ability to specifically mark...
- External links 2009-09-01
- Gen Y Says: You Can Take Facebook, but Please Don't Take our Email!
- A recent study by industry group the Participatory Marketing Network has unearthed some surprising data on Gen Y behavior. Apparently, the members of this young demographic (ages 18-24) would rather give up their social networking accounts before they would abandon their email. Given that this...
- News items 2009-10-21
- Respecting the Copyrights of Others
- Copyrighting is the process of legally protecting the creative products of yourself or others. If your business uses articles, literature, music, or other published work in producing goods or providing services, it may be at risk of violating the copyright of that work. This article outlines the types of published...
- Articles 2007-03-27
- IAB Ad Sizes Committee Recommends New Larger Unit and Creates "Universal Ad Package"
- Business & High Tech Editors Key IAB Member Publishers Agree to Offer Formats Designed to Put Online Advertising On Par With TV and Print for Ease of Use; Effort Supported by American Association of Advertising Agencies -AAAA- NEW YORK and KEYSTONE, Colo.--BUSINESS WIRE--Dec. 11, 2002...
- Research articles 2002-12-11
- World Press' Collective Delusion Boils Over: Respect Us, Dammit
- At this point, I don’t even need to put in snark anywhere, not even in the headline. It is way too easy: All that’s needed is for newspaper industry representatives to talk. And talk they did all these four days at the World Newspaper Congress in Hyderabad. All you...
- External links 2009-12-03
- Ad Industry Roundup: Goodmail; NAI; Social Media Ads (Still) Struggling; Quantcast
- -- Goodmail to launch video-in-email ad system; *Comcast*, Cox, *AOL*, *Yahoo* as partners: Goodmail Systems, a Silicon Valley-based email marketing provider is slated to roll out an email video system called Certified Video next year. Comcast (NSDQ: CMCSA), Cox, AOL (NYSE: TWX) and Yahoo (NSDQ: YHOO) have already joined...
- External links 2008-12-16
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