Resources

4 Resources for

online publishers association and video

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BNET Resources

Online Compares Favorably To Other Media Across Generations, According to New Online Publishers Association Report
NEW YORK -- Generational Media Study Compares Attitudes of 18 to 24 Year-olds, 25 to 34 Year -olds and 35 to 54 Year-olds Toward Various Media The Online Publishers Association OPA announced today the results of its Generational Media Study, the fourth installment in a series of research reports...
Tags: INTERNET, media, Online Publishers Association, TVs, video
Research articles 2004-09-21
Online Video Achieving Mass Appeal with News Leading the Way, According to Online Publishers Association Study; One-in-Four Internet Users Access Video Weekly; Video Advertisements Drive Specific Actions
NEW YORK -- According to a study released today by the Online Publishers Association OPA, video viewing online has reached the point where it is a routine practice for many Internet users. "From Early Adoption to Common Practice: A Primer on Online Video Viewing" is the first OPA study to...
Tags: advertisement, Online Publishers Association, online video, video, video advertisement
Research articles 2006-03-29
Online Video Has Arrived, According to New Online Publishers Association Research
NEW YORK -- Research Reveals More than One in Four Consumers Surveyed Watch Online Video Weekly
Tags: Online Publishers Association, online video, video
Research articles 2005-02-08
People who watch online video also engage with ads.(Interactive)(Online Publishers Association provides survey reports on people on watching online videos)(Brief article)
Byline: Kris Oser Byline: Kris Oser
Tags: advertisement, Online Publishers Association, online video, survey, video
Research articles 2006-04-10

Additional Resources

Are online video ads the new TVC?
Byline: Camille Alarcon May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video advertisements are very popular with consumers, according to a US study released in 2006. The Online Publishers Association "Online Video Viewing Study" indicates that 70 of those surveyed...
Tags: advertisement, Online Publishers Association
Research articles 2006-05-25
Publishers rush into online payments
More than two thirds of British online publications will be charging for access to their websites within a year, a survey published on Thursday finds.In an annual poll of its members, the UK's Association of Online Publishers found that 50 per cent were already charging for some or all...
Tags: Aspect-oriented Programming, Publisher, Online Payment, Financial Times
External links 2009-09-30
@ World Newspaper Congress: Dow Jones CEO: Beware of Geeks Bearing Gifts
At the World Newspaper Congress here in Hyderabad this afternoon, Dow Jones (NYSE: NWS) CEO Les Hinton came out swinging against the world in general, as is the wont of every News Corp exec these days. More specifically, against “geeks bearing gifts”, “false gospel of the Web” and “out...
Tags: Google Inc., Newspaper, Web, Advertisement, Brand, Dow Jones & Company Inc., Journalism, U.S. Congress, News Corp., Content, Quality Journalism, Internet, Companies, Dow Jones, Rafat Ali
External links 2009-12-01
Mashable's Weekly Internet and Social Media Events Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
Tags: Social Media
News items 2009-08-24
Online advertising: Bigger isn't better - yet
ADOTAS — Ads that are integrated into the content of the page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to data released by Dynamic Logic. Half banners (234 x 60) and rectangles (180 x 150) were more effective...
Tags: advertisement
News items 2009-08-20
YouTube's Super-Sized Ad Unit Rocks
As you probably know, one of the most perplexing things about the online ad market is the inability of some very popular sites, such as YouTube to monetize themselves. Well, look out. Went on that site today and found something I hadn't seen before -- a super-sized Mustang ad running...
Tags: Advertisement, YouTube Inc., Catharine P. Taylor
Blog posts 2009-05-31
MTV Homepage Redesign Incorporates More User, Outside Content
In an effort to make it easier for its audience to watch TV and surf at the same time, MTV is rolling out a new homepage. The new page streamlines Web links with its various TV properties, and offers some new social-networking tools, including the ability to specifically mark...
Tags: MTV, Corporate Communications, Productivity, TVs, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, David Kaplan
External links 2009-09-01
Respecting the Copyrights of Others
Copyrighting is the process of legally protecting the creative products of yourself or others. If your business uses articles, literature, music, or other published work in producing goods or providing services, it may be at risk of violating the copyright of that work. This article outlines the types of published...
Tags: copyright, intellectual property, permissions
Articles 2007-03-27
Microsoft bans up to 1m gamers with modified Xbox 360s
People with "modded" machines are being banned from the Xbox Live service as part of an annual sweep Microsoft says it is cutting off gamers who have modified their Xbox 360 consoles by adding extra chips or hard drives from its Xbox Live online services. The company says...
Tags: game, Console, Microsoft Corp., Microsoft Xbox, Microsoft Xbox Live
News items 2009-11-11
BNET UK Wins Best Launch
Apologies in advance, but we're going to do a little crowing:it's barely a year since we launched BNET in the UK, but the new website's already scooped Launch of the Year at the Association of Online Publishers Awards 2009 in London. CBS Interactive had a good night...
Tags: Team, CBS Corp., Editorial Team, Team Management, Management, Joanna Higgins
Blog posts 2009-06-03
Ad Industry Roundup: Goodmail; NAI; Social Media Ads (Still) Struggling; Quantcast
-- Goodmail to launch video-in-email ad system; *Comcast*, Cox, *AOL*, *Yahoo* as partners: Goodmail Systems, a Silicon Valley-based email marketing provider is slated to roll out an email video system called Certified Video next year. Comcast (NSDQ: CMCSA), Cox, AOL (NYSE: TWX) and Yahoo (NSDQ: YHOO) have already joined...
Tags: Advertisement, Social Media, Behavioral Targeting, Video, Corporate Communications, Marketing, Advertising, Broadband, Companies, Facebook, Tameka Kee, Comcast Corp., Time Warner Inc.
External links 2008-12-16
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