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- Online Compares Favorably To Other Media Across Generations, According to New Online Publishers Association Report
- NEW YORK -- Generational Media Study Compares Attitudes of 18 to 24 Year-olds, 25 to 34 Year -olds and 35 to 54 Year-olds Toward Various Media The Online Publishers Association OPA announced today the results of its Generational Media Study, the fourth installment in a series of research reports...
- Research articles 2004-09-21
- Online Video Achieving Mass Appeal with News Leading the Way, According to Online Publishers Association Study; One-in-Four Internet Users Access Video Weekly; Video Advertisements Drive Specific Actions
- NEW YORK -- According to a study released today by the Online Publishers Association OPA, video viewing online has reached the point where it is a routine practice for many Internet users. "From Early Adoption to Common Practice: A Primer on Online Video Viewing" is the first OPA study to...
- Research articles 2006-03-29
- Online Video Has Arrived, According to New Online Publishers Association Research
- NEW YORK -- Research Reveals More than One in Four Consumers Surveyed Watch Online Video Weekly
- Research articles 2005-02-08
- People who watch online video also engage with ads.(Interactive)(Online Publishers Association provides survey reports on people on watching online videos)(Brief article)
- Byline: Kris Oser Byline: Kris Oser
- Research articles 2006-04-10
Additional Resources
- Are online video ads the new TVC?
- Byline: Camille Alarcon May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video advertisements are very popular with consumers, according to a US study released in 2006. The Online Publishers Association "Online Video Viewing Study" indicates that 70 of those surveyed...
- Research articles 2006-05-25
- 5 Tips for Using Video to Grow Your Business in 2010
- Patrick Moran is chief strategy officer at Fuze Box , the company behind Fuze Meeting . He was also chief marketing officer at Mzinga, a leading social media and white label community provider, and led online marketing at Cisco WebEx. Fuze Box is one of the leading...
- News items 2009-12-09
- Publishers rush into online payments
- More than two thirds of British online publications will be charging for access to their websites within a year, a survey published on Thursday finds.In an annual poll of its members, the UK's Association of Online Publishers found that 50 per cent were already charging for some or all...
- External links 2009-09-30
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Online advertising: Bigger isn't better - yet
- ADOTAS — Ads that are integrated into the content of the page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according to data released by Dynamic Logic. Half banners (234 x 60) and rectangles (180 x 150) were more effective...
- News items 2009-08-20
- YouTube's Super-Sized Ad Unit Rocks
- As you probably know, one of the most perplexing things about the online ad market is the inability of some very popular sites, such as YouTube to monetize themselves. Well, look out. Went on that site today and found something I hadn't seen before -- a super-sized Mustang ad running...
- Blog posts 2009-05-31
- Just An Online Minute... Rain Rain Go Away, Come Again Another Day...Just Not Next Week
- If his first books chronicled the disintermediation of analogue media, brick-and-mortar retail and mass merchandising, Chris Anderson's next one promises to be about the market liberation of, well, everything. Anderson tells Online Media Daily the Internet is unlocking new market forces that, when coupled with crowd-sourcing technologies, and cheap robotic...
- News items 2010-01-25
- Respecting the Copyrights of Others
- Copyrighting is the process of legally protecting the creative products of yourself or others. If your business uses articles, literature, music, or other published work in producing goods or providing services, it may be at risk of violating the copyright of that work. This article outlines the types of published...
- Articles 2007-03-27
- Microsoft bans up to 1m gamers with modified Xbox 360s
- People with "modded" machines are being banned from the Xbox Live service as part of an annual sweep Microsoft says it is cutting off gamers who have modified their Xbox 360 consoles by adding extra chips or hard drives from its Xbox Live online services. The company says...
- News items 2009-11-11
- Sony's PS3 enjoys late jump in sales
- A hefty price cut and a new model PlayStation3 appeared to have paid off for Sony, as the company revealed that it had sold 3.8m of the games consoles worldwide in the final five weeks of 2009. This is a 76 per cent increase on last year and the best...
- News items 2010-01-07
- BNET UK Wins Best Launch
- Apologies in advance, but we're going to do a little crowing:it's barely a year since we launched BNET in the UK, but the new website's already scooped Launch of the Year at the Association of Online Publishers Awards 2009 in London. CBS Interactive had a good night...
- Blog posts 2009-06-03
- Scrubs
- Google will consider moving its operations out to China, after discovering a cyber attack Tuesday on its computers in the country. The Mountain View, Calif. company says it has evidence that suggests the attacker's primary goal was accessing the Gmail accounts of Chinese human rights activists.In an extraordinary statement in...
- News items 2010-01-13
- Yahoo's Algorithm Aims To Improve Behavioral Targeting
- Google will consider moving its operations out to China, after discovering a cyber attack Tuesday on its computers in the country. The Mountain View, Calif. company says it has evidence that suggests the attacker's primary goal was accessing the Gmail accounts of Chinese human rights activists.In an extraordinary statement in...
- News items 2010-01-13
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