Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities
- NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...
- Research articles 2006-06-06
- No free Internet lunch: the bubble long busted, Web sites turn to selling content to survive.
- Reviewing the latest report from the Online Publishers Association OPA covering online paid content, electronic information has all the looks of a hot commodity. [ILLUSTRATION OMITTED] Surfing around the reaches of the Internet, consumers spent US$748 million for content during the...
- Research articles 2004-02-01
- ChangeWave.com one of top 25 Web site destinations in 2001
- ChangeWave.com, an online investment service based in Potomac, was one of the top 25 Web site destinations for 2001 consumer content revenue, according to a recent Online Publishers Association study. The company boasts 20,000 clients who pay anywhere from $299 to $5,000 per year, if they are individual...
- Research articles 2002-08-20
- Targeting by dayparts online; Study identifies Web demographics by category; marketers use data to target more efficiently.(Advertising)(Online Publishers Association report)
- Byline: MATTHEW SCHWARTZ Byline: MATTHEW SCHWARTZ
- Research articles 2003-03-10
- Legitimate Web.(Online Publishers Association established)(Brief Article)
- A new association wants to make it clear that a Web site isn't a Web site isn't a Web site. A new association wants to make it clear that a Web site isn't a Web site isn't a Web site.
- Research articles 2001-06-25
Additional Resources
- Publishers Are Killing Web Advertising's Potential With Misguided Pricing
- Jim Spanfeller is president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.How is ad pricing different online and offline? Fundamentally, it isn’t.At this point, many internet sellers and buyers are reaching for the keyboard to declare...
- External links 2009-08-24
- New Online Publishers Association White Paper Analyzes Local Online Audience Measurement; Paper Reveals Significant Variation in Local Audience Data Among Vendors and Between Markets
- NEW YORK -- The Online Publishers Association OPA today released a new white paper analyzing and evaluating online audience measurement products that capture and report local market data. The analysis shows that different research methods result in significantly different estimates of visitors to Web sites in local markets. "Locally-targeted...
- Research articles 2005-10-24
- Online Publishers Association Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 21, 2002 The Online Publishers Association OPA announced today the results of an audience affinity study conducted in partnership with Millward Brown IntelliQuest and comScore Networks. These results establish a link between consumer affinity toward media Web sites and a positive predisposition toward...
- Research articles 2002-10-21
- Online Publishers Association Establishes Membership Criteria, Elects Executive Officers
- High Tech & Business Editors NEW YORK--BUSINESS WIRE--Aug. 2, 2001 Online Publishers Association OPA announced today that membership is now open to any organization that demonstrates a commitment to publishing high-quality online content and meets its membership criteria. Membership criteria are based on four core attributes: intent...
- Research articles 2001-08-02
- New Online Publishers Association Study Identifies Key Experiences That Drive Web Usage; Results of User Experience Study Conducted with the Media Management Center at Northwestern University Unveiled on Eight-City ''Eyes on the Internet'' Tour
- NEW YORK -- The Online Publishers Association OPA today unveiled the results of its latest research project, the "Online User Experience Study." Conducted in partnership with the Media Management Center at Northwestern University, the study identified 22 experiences that describe and define of how people interact with and relate to...
- Research articles 2005-06-01
- What The Rise Of Demand-Side Advertising Networks Means For Publishers
- Michael Zimbalist is vice president of research and development operations at The New York Times Company (NYSE: NYT). Previously, he was president of the Online Publishers Association. Pop out your earbuds at any online event these days and it’s a good bet you’ll surrounded by chatter about demand-side ad...
- External links 2009-10-07
- Online news: Publishers see rise in Q2 ad revenue.(Brief Article)(Statistical Data Included)
- While the overall advertising sector remains in the dumps, some prominent Web publishers saw a second-quarter surge in ad revenue. Fourteen Online Publishers Association member sites saw a 34.2% rise over the same period in 2001, and a 33.5% rise year-to-date. Among Web properties reporting data...
- Research articles 2002-08-12
- Times' Reader Comments Show Ignorance About Online Ads
- After reading comments like the ones following this blog post by The New York Times Saul Hansell, it once again hits me upside the head just what a dire situation online media is in. There are several reasons for this, some of which I'll detail in future...
- Blog posts 2009-05-13
- Forbes.com Underscores Premium Online Content's Monetization Morass
- Yesterday, I read one of those news items that seemed strangely overlooked, maybe because a lot of people who read it didn't really grasp what was going on: it was the story that the legendary Silicon Valley v.c. Roger McNamee was stepping down from the board of Forbes Media, which...
- Blog posts 2009-05-19
- Why News Corp. and Murdoch Won't Quit Google
- NEW YORK (AdAge.com) -- Pulling media sites out of Google search results is a bold idea, but there are many reasons to think it's not the future of the web. And if it's not the future of media companies as a whole, it's probably not even the future of News...
- News items 2009-11-15
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- EMAP CONSUMER ONLINE: Motor Cycle World Web site wins PPA'S Best Consumer Product 1998
- M2 PRESSWIRE-4 June 1998-EMAP CONSUMER ONLINE: Motor Cycle World Web site wins PPA'S Best Consumer Product 1998 C1994-98 M2 COMMUNICATIONS LTD RDATE:030698 Motorcycle Cycle World (www.erack.com/mcw), has been voted Best Consumer Product by the Periodical Publishers Association PPA at the 1998 Magazines and New...
- Research articles 1998-06-04
- Are online video ads the new TVC?
- Byline: Camille Alarcon May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video advertisements are very popular with consumers, according to a US study released in 2006. The Online Publishers Association "Online Video Viewing Study" indicates that 70 of those surveyed...
- Research articles 2006-05-25
- Local Web Media Offer Significant Advertising Advantage
- Marketing Charts submits: Consumers trust advertising on local newspaper, magazine and television websites, and are very likely to take action after viewing ads on these sites, according to the “Local Online Media: From Advertising to Action ” study by the Online Publishers Association [OPA]. The new...
- External links 2008-08-26
- EXPRESS SYSTEMS LAUNCHES INTERNET SOFTWARE MANAGEMENT RESOURCE CENTER ; Free Information and Software from the SPA and Others
- SEATTLE--BUSINESS WIRE--Dec. 22, 1994--Express Systems Inc. today announced the Software Management Resource Center on the World Wide Web. The Center provides Internet users a collection of free software management information and tools, as well as references to other online resources. The Center features information and software...
- Research articles 1994-12-22
- << Previous
- page 1 of 1
- Next >>
