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online publishers association

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Measuring Local Audiences Online
This paper discusses the broad array of local market measurement tools available, examining each vendor's methodology and analyzing data from each service across several local markets. The purpose of this paper is to better understand what these services measure, how they measure it, the differences between them and, perhaps most...
Tags: Online Publishers Association
White papers 2005-10-01
Assessing the Value of Loyal Audiences
The accumulation of advertising research in any medium allows marketers to develop a database of results, or “norms,” which can be used to evaluate the relative effectiveness of any advertising campaign. Online advertising research has recently reached a point whereby a sufficient number of studies have been performed to develop...
Tags: Online Publishers Association, online advertising, advertisement, database, analysis, performance
White papers 2002-07-01
The OPA White Papers: Internet Metrics: The Loyal Audience
The growing body of advertising research clearly demonstrates that online advertising is effective. It raises awareness, conveys advertisers? messages, and enhances brand perceptions. Additional research illustrates that increasing exposure frequency results in even greater advertising impact. However, despite all of the research proving the efficacy of the medium, the metrics...
Tags: Online Publishers Association, online media, advertisement, online advertising, brand, Internet
White papers 2002-05-01
Media Mix Study
The slides talk that the Online Publishers Association OPA commissioned Millward Brown IntelliQuest to conduct a media mix study to understand how online advertising can work in combination with offline advertising. Specifically, this research was designed to test recall and memorability of online advertising and television advertising – each alone...
Tags: Online Publishers Association, online advertising, advertisement, TV
White papers 2002-03-01

Additional Resources

Neuron to Publish Prana's PBT2 Preclinical Research
Prana Biotechnology Limited (NASDAQ: PRAN) (ASX: PBT) today announced the publication of key research findingswith its lead Alzheimer's Disease drug, PBT2. The article titled "Rapidrestoration of cognition in Alzheimer's transgenic mice with8-hydroxyquinoline analogs is associated with decreased interstitial Abeta"appears in the current edition of the prestigious scientific journalNeuron, and can...
Articles 2008-07-09
IBM Touts Results from Advertising in SmartBrief Online Publications
"Big Blue" Finds Success Reaching Mid-Market Audience With Vertically Focused Advertising Campaigns in SmartBrief e-Publications WASHINGTON -- SmartBrief Inc. announces strong results of an IBM Corp. test campaign over the past 18 months using online association-based advertising. A new case study describing IBM's experience and outlining "best practices"...
Articles 2008-07-09
Tradeshow Products Sells Focus View & Associated Website; Increases Shareholder Equity
ANAHEIM, Calif., July 7 /PRNewswire-FirstCall/ -- Tradeshow Products Inc. (BULLETIN BOARD: TSPD) today announced the sale of Focus Views, its wholly owned subsidiary. Focus Views is principally in the financial service business, particularly in the maintenance and operation of an online financial publishing website. The website...
Articles 2008-07-07
'Rock Band 2' to include new online modes, songs
LOS ANGELES AP -- "Rock Band" is ready for an encore. A sequel to the play-along music game that redefined the genre last year will be released first for the Xbox 360 in September, according to publisher MTV Games and developer Harmonix. "Rock Band 2" will feature...
Articles 2008-07-06
New Hope Against the Cold Sore Virus
Millions of Americans are afflicted by breakouts of unsightly cold sores, caused by the herpes simplex 1 virus, but new research is finally offering them the possibility of a cure. evading the drugs that might otherwise wipe it out. Buoyed by that finding, the same team is testing an experimental...
Articles 2008-07-02
Convera® to Create Human Resources Vertical Search Site for BNA
VIENNA, Va., July 2 /PRNewswire-FirstCall/ -- Convera Corporation , http://www.convera.com/, a leading provider of vertical search services for publishers, today announced that it has signed a contract with specialized news and information publisher BNA to build a vertical search engine for Human Resources professionals. Vertical search sites,...
Articles 2008-07-02
ETS, Houghton Mifflin Harcourt Collaborate on Criterion(SM) Online
Educational Testing Service ETS has signeda deal with education publisher Houghton Mifflin Harcourt PublishingCompany whereby Houghton Mifflin Harcourt will be the exclusiveCriterionSM distributor to K-12 institutions in the United States, PuertoRico and U.S. territories and dependencies. Developed by ETS, theCriterion Online Writing Evaluation service is a...
Articles 2008-07-01
Publix Recognized as one of IDG's Computerworld Best Places to Work in Information Technology
LAKELAND, Fla. -- For the fourth consecutive year, Publix has been honored as one of IDG's Computerworld, the "Voice of IT Management," top workplaces for information technology IT professionals. This honor is part of the weekly IT publication's 15th annual Best Places to Work in IT survey, published in the...
Articles 2008-06-30
All Star Directories Presents at Upcoming Career College Association Convention & Exposition
LAS VEGAS -- All Star Directories, one of the fastest-growing online publishers of educational directories, announced today that it will exhibit and present at the Career College Association CCA 2008 Annual Convention and Exposition at the Mandalay Bay Resort and Casino in Las Vegas on June 25-27. The...
Articles 2008-06-25
The Forward Newspaper Wins 2008 Communicator "Award of Distinction" for Website
The Forward, America's most influential Jewishweekly newspaper, has won a prestigious 2008 Communicator "Award ofDistinction" from the International Academy of the Visual Arts IAVA. Thenewspaper was honored for its online news and information websiteTheJewishDailyForward.com ( www.forward.com ). "We are pleased to add to our growing collection of industry accolades....
Articles 2008-06-24
Going Online to Draw the Line on High Blood Pressure
Monitoring your blood pressure at home and reporting those results to a pharmacist via the Web helps keep blood pressure readings lower than standard care does, a new study found. In fact, more than half of people who used this system of blood pressure management were able to achieve normal...
Articles 2008-06-24
Association of Educational Publishers Recognizes Pearson With Awards for Year's Best Education Products
Scott Foresman-Addison Wesley enVisionMATH, Next-Generation K-5 Math Curriculum, and Longman English Interactive Online Named Winners NEW YORK, June 24 /PRNewswire-FirstCall/ -- At its annual awards ceremony in Washington, D.C., the Association of Educational Publishers AEP honored two Pearson products as the year's "most outstanding" materials in the...
Articles 2008-06-24
Symptoms Plus Blood Test Boost Ovarian Cancer Detection
U.S. researchers boosted the level of early-stage ovarian cancer detection by 20 percent through use of a blood test to detect a tumor marker as well as a woman's report of new-onset symptoms. Using either test alone only uncovered about 60 percent of early-stage ovarian cancers in a high-risk...
Articles 2008-06-23
Dermatology Nurses' Association Teams with International Publisher to Launch its Own Journal
MT. LAUREL, N.J., June 18 /PRNewswire/ -- After 25 years, 26 chapters and more than 3,000 members, the Dermatology Nurses' Association DNA is on the brink of a new era. And, beginning in February, DNA's fresh path means members and thousands of non-members alike can read the latest news...
Articles 2008-06-18
Riviera Pushes Online Edition, Sells Statewide Ads
Jim Beam Targets Hispanics through alPunto; White Barn Group Hires Client Services VP MEDIA & MARKETING Just a few months into the job, Christopher Gialanella, the new publisher of Costa Mesa-based Riviera Magazine, has identified his main weapons in surviving the media downturn-a beefed-up sales department...
Articles 2008-06-16
ExploreLearning Wins Distinguished Achievement Award for the Best Mathematics Instruction Website from the Association of Educational Publishers
CHARLOTTESVILLE, Va., June 13 /PRNewswire/ -- ExploreLearning, a business unit of Voyager Learning Company (Pink Sheets: VLCY.PK), announced today that the company won the 2008 Distinguished Achievement Award for the Best Mathematics Instruction Website from The Association of Educational Publishers AEP. ExploreLearning also won Distinguished Achievement Awards from AEP...
Articles 2008-06-13
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