This paper discusses the broad array of local market measurement tools available, examining each vendor's methodology and analyzing data from each service across several local markets. The purpose of this paper is to better understand what these services measure, how they measure it, the differences between them and, perhaps most...
The accumulation of advertising research in any medium allows marketers to develop a database of results, or “norms,” which can be used to evaluate the relative effectiveness of any advertising campaign. Online advertising research has recently reached a point whereby a sufficient number of studies have been performed to develop...
The growing body of advertising research clearly demonstrates that online advertising is effective. It raises awareness, conveys advertisers? messages, and enhances brand perceptions. Additional research illustrates that increasing exposure frequency results in even greater advertising impact. However, despite all of the research proving the efficacy of the medium, the metrics...
The slides talk that the Online Publishers Association OPA commissioned Millward Brown IntelliQuest to conduct a media mix study to understand how online advertising can work in combination with offline advertising. Specifically, this research was designed to test recall and memorability of online advertising and television advertising – each alone...
Prana Biotechnology Limited (NASDAQ: PRAN) (ASX: PBT) today announced the publication of key research findingswith its lead Alzheimer's Disease drug, PBT2. The article titled "Rapidrestoration of cognition in Alzheimer's transgenic mice with8-hydroxyquinoline analogs is associated with decreased interstitial Abeta"appears in the current edition of the prestigious scientific journalNeuron, and can...
"Big Blue" Finds Success Reaching Mid-Market Audience With Vertically Focused Advertising Campaigns in SmartBrief e-Publications WASHINGTON -- SmartBrief Inc. announces strong results of an IBM Corp. test campaign over the past 18 months using online association-based advertising. A new case study describing IBM's experience and outlining "best practices"...
ANAHEIM, Calif., July 7 /PRNewswire-FirstCall/ -- Tradeshow Products Inc. (BULLETIN BOARD: TSPD) today announced the sale of Focus Views, its wholly owned subsidiary. Focus Views is principally in the financial service business, particularly in the maintenance and operation of an online financial publishing website. The website...
LOS ANGELES AP -- "Rock Band" is ready for an encore. A sequel to the play-along music game that redefined the genre last year will be released first for the Xbox 360 in September, according to publisher MTV Games and developer Harmonix. "Rock Band 2" will feature...
Millions of Americans are afflicted by breakouts of unsightly cold sores, caused by the herpes simplex 1 virus, but new research is finally offering them the possibility of a cure. evading the drugs that might otherwise wipe it out. Buoyed by that finding, the same team is testing an experimental...
VIENNA, Va., July 2 /PRNewswire-FirstCall/ -- Convera Corporation , http://www.convera.com/, a leading provider of vertical search services for publishers, today announced that it has signed a contract with specialized news and information publisher BNA to build a vertical search engine for Human Resources professionals. Vertical search sites,...
Educational Testing Service ETS has signeda deal with education publisher Houghton Mifflin Harcourt PublishingCompany whereby Houghton Mifflin Harcourt will be the exclusiveCriterionSM distributor to K-12 institutions in the United States, PuertoRico and U.S. territories and dependencies. Developed by ETS, theCriterion Online Writing Evaluation service is a...
LAKELAND, Fla. -- For the fourth consecutive year, Publix has been honored as one of IDG's Computerworld, the "Voice of IT Management," top workplaces for information technology IT professionals. This honor is part of the weekly IT publication's 15th annual Best Places to Work in IT survey, published in the...
LAS VEGAS -- All Star Directories, one of the fastest-growing online publishers of educational directories, announced today that it will exhibit and present at the Career College Association CCA 2008 Annual Convention and Exposition at the Mandalay Bay Resort and Casino in Las Vegas on June 25-27. The...
The Forward, America's most influential Jewishweekly newspaper, has won a prestigious 2008 Communicator "Award ofDistinction" from the International Academy of the Visual Arts IAVA. Thenewspaper was honored for its online news and information websiteTheJewishDailyForward.com ( www.forward.com ). "We are pleased to add to our growing collection of industry accolades....
Monitoring your blood pressure at home and reporting those results to a pharmacist via the Web helps keep blood pressure readings lower than standard care does, a new study found. In fact, more than half of people who used this system of blood pressure management were able to achieve normal...
Scott Foresman-Addison Wesley enVisionMATH, Next-Generation K-5 Math Curriculum, and Longman English Interactive Online Named Winners NEW YORK, June 24 /PRNewswire-FirstCall/ -- At its annual awards ceremony in Washington, D.C., the Association of Educational Publishers AEP honored two Pearson products as the year's "most outstanding" materials in the...
U.S. researchers boosted the level of early-stage ovarian cancer detection by 20 percent through use of a blood test to detect a tumor marker as well as a woman's report of new-onset symptoms. Using either test alone only uncovered about 60 percent of early-stage ovarian cancers in a high-risk...
MT. LAUREL, N.J., June 18 /PRNewswire/ -- After 25 years, 26 chapters and more than 3,000 members, the Dermatology Nurses' Association DNA is on the brink of a new era. And, beginning in February, DNA's fresh path means members and thousands of non-members alike can read the latest news...
Jim Beam Targets Hispanics through alPunto; White Barn Group Hires Client Services VP MEDIA & MARKETING Just a few months into the job, Christopher Gialanella, the new publisher of Costa Mesa-based Riviera Magazine, has identified his main weapons in surviving the media downturn-a beefed-up sales department...
CHARLOTTESVILLE, Va., June 13 /PRNewswire/ -- ExploreLearning, a business unit of Voyager Learning Company (Pink Sheets: VLCY.PK), announced today that the company won the 2008 Distinguished Achievement Award for the Best Mathematics Instruction Website from The Association of Educational Publishers AEP. ExploreLearning also won Distinguished Achievement Awards from AEP...
Articles 2008-06-13
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