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- Are online video ads the new TVC?
- Byline: Camille Alarcon May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video advertisements are very popular with consumers, according to a US study released in 2006. The Online Publishers Association "Online Video Viewing Study" indicates that 70 of those surveyed...
- Research articles 2006-05-25
- Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities
- NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...
- Research articles 2006-06-06
- New Online Publishers Association White Paper Analyzes Local Online Audience Measurement; Paper Reveals Significant Variation in Local Audience Data Among Vendors and Between Markets
- NEW YORK -- The Online Publishers Association OPA today released a new white paper analyzing and evaluating online audience measurement products that capture and report local market data. The analysis shows that different research methods result in significantly different estimates of visitors to Web sites in local markets. "Locally-targeted...
- Research articles 2005-10-24
- Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19
- Online Publishers Association Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York CityWhat: Experience Madison Avenue's greatest work in print, radio, television, and online over the past 100 years, brought...
- Research articles 2005-09-19
- Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19
- Online Publishers Association Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York CityWhat: Experience Madison Avenue's greatest work in print, radio, television, and online over the past 100 years, brought...
- Research articles 2005-09-16
- Opt In To Advertising's New Age Exhibition at The New York Public Library's Science, Industry and Business Library Traces the Evolution of Advertising Through the Ages
- NEW YORK -- Online Publishers Association: --Exhibition Showcases Most Notable Print, Radio, Television and Online Advertising Through 3-D, Interactive Sculptures --Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City The history and future of advertising is...
- Research articles 2005-09-14
- OPA March 2005 Internet Activity Index: Content Registers Largest Gains in Share of Time Spent Online
- NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for March 2005. The data revealed that the Content category registered the largest gain in share of time spent online in March 2005 over February 2005. Share of time spent online on Content grew...
- Research articles 2005-04-18
- Online Publishers Association Launches Industry Job Board at www.online-publishers.org
- NEW YORK -- The Online Publishers Association OPA announced today that it has launched an industry job board at www.online-publishers.org/industryjobs featuring current job openings at OPA member and supporter companies. Job listings can be sorted according to date, job title, company, location or category. There are already more than 40...
- Research articles 2005-04-05
- Online Publishers Association Comments on H.R. 29, the SPY ACT
- NEW YORK -- Yesterday, the Online Publishers Association OPA submitted its full position on H.R. 29, the SPY ACT, to the House Energy and Commerce Committee elaborating on its initial comments submitted on January 25, 2005, pursuant to the Committee's formal request. The OPA is pleased to be one...
- Research articles 2005-02-04
- OPA December 2004 Internet Activity Index: Holiday Shopping Leads to Commerce Gains in Share of Time Spent Online
- NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for December 2004. Indicative of the height of the holiday shopping season, Commerce was the only category to gain share of time spent online in December 2004 over November 2004. Share of time spent...
- Research articles 2005-01-13
- Online Compares Favorably To Other Media Across Generations, According to New Online Publishers Association Report
- NEW YORK -- Generational Media Study Compares Attitudes of 18 to 24 Year-olds, 25 to 34 Year -olds and 35 to 54 Year-olds Toward Various Media The Online Publishers Association OPA announced today the results of its Generational Media Study, the fourth installment in a series of research reports...
- Research articles 2004-09-21
- Las Vegas Review-Journal The Online Guy Column.
- By Al Gibes, Las Vegas Review-Journal Knight Ridder/Tribune Business News May 17--Today's column marks the sixth anniversary of The Online Guy. For those of you keeping track, this is the 307th time I've written about the Internet, its related technology, and how...
- Research articles 2004-05-17
- Online Publishers Association presents findings of study into media habits of 18 to 34 year olds
- INTERNET BUSINESS NEWS-C1995-2004 M2 COMMUNICATIONS LTD The Online Publishers Association OPA, an organisation formed to help online publishers become more attractive to advertisers, has released the results of a study into the media habits of 18 to 34 year olds. The research conducted by Greystone Communications revealed that...
- Research articles 2004-04-21
- Ad Space is Hot in CYBERSPACE
- Byline: Karen Holt Forget all that depressing news about the collapse of the dot.com boom and the ensuing wreckage. It's all history now. In 2003, Internet shopping made a huge comeback. Sales increased 27 percent, to $93 billion, according to ComScore Networks, and as consumers Google-d around the Web...
- Research articles 2004-04-01
- No free Internet lunch: the bubble long busted, Web sites turn to selling content to survive.
- Reviewing the latest report from the Online Publishers Association OPA covering online paid content, electronic information has all the looks of a hot commodity. [ILLUSTRATION OMITTED] Surfing around the reaches of the Internet, consumers spent US$748 million for content during the...
- Research articles 2004-02-01
- Online Publishers Association Releases 2004 Online Media Industry Year-in-Review
- NEW YORK -- The Online Publishers Association OPA announced today that it has published its 2004 Online Media Industry Year-in-Review. Following a comprehensive analysis of the year's events, the OPA identified four key developments that shaped the online content business during 2004:
- Research articles 2004-12-14
- Online Publishers Association's Internet Activity Index October 2004 Data: Content Leads All Activities in Share of Time Online; Commerce and Search Register Month-Over-Month Increases
- NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for October 2004. The Index divides and tracks Internet usage among four distinct activities - Content, Communications, Commerce and Search - and was produced in conjunction with Nielsen//NetRatings. It is published monthly by the OPA....
- Research articles 2004-11-18
- US consumers come around to idea of having to pay for online content
- US consumers are increasingly prepared to pay for online content, according to latest research from the Online Publishers Association. Consumer spending on paid-for content in the US grew by 23% in the first half of 2003 compared with the same period last year, amounting to $748m (454m [pounds...
- Research articles 2003-10-02
- Online Content Spending On Rise
- Spending on online content grew 23 percent in the first half of the year to $748 million, according to a study conducted by comScore Networks for the Online Publishers Association. The company said Internet personals accounted for nearly one-third of all paid-content spending. Rounding out the top three categories were...
- Research articles 2003-09-25
- Online Publishers Association Launches Internet Activity Index in Connection with Enhanced Web Site
- NEW YORK -- Online Publishers Association:
- Research articles 2004-08-26
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