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	<title><![CDATA[online publishers association Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/online+publishers+association.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to online publishers association]]></description>
	<s:counts start="0" returned="20" found="78" />
	<language>en-us</language>
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		<title><![CDATA[Online Publishers Association Media Usage Study Shows the Web Now Rivals TV in Reach and Extends the Impact of All Media; OPA Unveils Groundbreaking New Observational Research During 'Eyes on the Internet Tour' through Eight Cities]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_6/ai_n26886883]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA today announced the results of a new research project, "A Day in the Life: An Ethnographic Study of Media Consumption." The observational media usage study is being discussed throughout the OPA's 2006 Eyes on the Internet Tour, which will visit Atlanta, New...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Are online video ads the new TVC?]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200605/ai_n17509244]]></link>
		<description><![CDATA[Byline: Camille Alarcon    May 25, 2006 (B&T Weekly - ABIX via COMTEX) -- Online video  advertisements are very popular with consumers, according to a US study  released in 2006.  The Online Publishers Association "Online Video  Viewing Study" indicates that 70 of those surveyed...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 25 May 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[People who watch online video also engage with ads.(Interactive)(Online Publishers Association provides survey reports on people on watching online videos)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200604/ai_n25577386]]></link>
		<description><![CDATA[Byline: Kris Oser    Byline: Kris Oser  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[online video]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
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		<title><![CDATA[Online Video Achieving Mass Appeal with News Leading the Way, According to Online Publishers Association Study; One-in-Four Internet Users Access Video Weekly; Video Advertisements Drive Specific Actions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_29/ai_n26810444]]></link>
		<description><![CDATA[NEW YORK -- According to a study released today by the Online Publishers Association OPA, video viewing online has reached the point where it is a routine practice for many Internet users. "From Early Adoption to Common Practice: A Primer on Online Video Viewing" is the first OPA study to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 29 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[online video]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/video+advertisement.html"><![CDATA[video advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Entertainment Spending Fuels Another Record Year for Paid Online Content According to Online Publishers Association 2005 Report; Annual Paid Content Revenues Jump to an All-Time High of $2 Billion, with Widespread Growth Across Multiple Categories]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_14/ai_n26793364]]></link>
		<description><![CDATA[NEW YORK -- The digital entertainment explosion that began in 2004 continued into 2005, fueling an all-time high for paid online content, according to the Online Publishers Association's OPA full-year 2005 Online Paid Content U.S. Market Spending Report. The Report, which is conducted in partnership with comScore Networks, showed a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Online Publishers Association to Host OPA '06: Forum for the Future March 1-3, 2006, in London; Conference To Feature Discussion and Dialogue Among Most Prominent Leaders In Global Online Media and Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Nov_14/ai_n15794984]]></link>
		<description><![CDATA[NEW YORK -- Tom Glocer, Chief Executive, Reuters Group PLC, and Ken Lowe, CEO of E.W. Scripps Company, to Deliver Keynote Addresses]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[leader]]></category>
		<category domain="http://resources.bnet.com/topic/online+media.html"><![CDATA[online media]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[New Online Publishers Association White Paper Analyzes Local Online Audience Measurement; Paper Reveals Significant Variation in Local Audience Data Among Vendors and Between Markets]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Oct_24/ai_n15730267]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA today released a new white paper analyzing and evaluating online audience measurement products that capture and report local market data. The analysis shows that different research methods result in significantly different estimates of visitors to Web sites in local markets.  "Locally-targeted...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Oct 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dma.html"><![CDATA[DMA]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Measuring Local Audiences Online]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242140]]></link>
		<description><![CDATA[This paper discusses the broad array of local market measurement tools available, examining each vendor's methodology and analyzing data from each service across several local markets. The purpose of this paper is to better understand what these services measure, how they measure it, the differences between them and, perhaps most...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
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		<title><![CDATA[Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_19/ai_n15396103]]></link>
		<description><![CDATA[Online Publishers Association  Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York CityWhat:   Experience Madison Avenue's greatest work in print, radio,         television, and online over the past 100 years, brought...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/exhibit.html"><![CDATA[exhibit]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_16/ai_n15394092]]></link>
		<description><![CDATA[Online Publishers Association  Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York CityWhat:   Experience Madison Avenue's greatest work in print, radio,         television, and online over the past 100 years, brought...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 16 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/exhibit.html"><![CDATA[exhibit]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Opt In To Advertising's New Age Exhibition at The New York Public Library's Science, Industry and Business Library Traces the Evolution of Advertising Through the Ages]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_14/ai_n15389849]]></link>
		<description><![CDATA[NEW YORK -- Online Publishers Association:  --Exhibition Showcases Most Notable Print, Radio, Television and Online Advertising Through 3-D, Interactive Sculptures  --Underwritten by the Online Publishers Association, Exhibit Opens Tuesday, September 27, in Connection with Advertising Week in New York City  The history and future of advertising is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 14 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/exhibit.html"><![CDATA[exhibit]]></category>
		<category domain="http://resources.bnet.com/topic/exhibition.html"><![CDATA[exhibition]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
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		<title><![CDATA[Content Gains Greatest Share of Time Spent Online in June, According to Online Publishers Association Internet Activity Index]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_July_20/ai_n14797492]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for June 2005. The data revealed that the Content category registered the largest gain in share of time spent online in June 2005 over May 2005.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 20 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[OPA March 2005 Internet Activity Index: Content Registers Largest Gains in Share of Time Spent Online]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_18/ai_n13630603]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for March 2005. The data revealed that the Content category registered the largest gain in share of time spent online in March 2005 over February 2005.  Share of time spent online on Content grew...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Apr 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Online Publishers Association Announces 2005 Eyes on the Internet Tour Dates]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_12/ai_n13600732]]></link>
		<description><![CDATA[NEW YORK -- OPA Partners with the Media Management Center at Northwestern  University for Research That Defines and Measures Consumer Engagement with Web Sites To Be Unveiled During Annual Eight-City Tour]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
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		<title><![CDATA[Online Publishers Association Launches Industry Job Board at www.online-publishers.org]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_5/ai_n13506212]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA announced today that it has launched an industry job board at www.online-publishers.org/industryjobs featuring current job openings at OPA member and supporter companies. Job listings can be sorted according to date, job title, company, location or category. There are already more than 40...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Apr 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[job]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
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		<title><![CDATA[Online Publishers Association to Host Online Video Showcase at Digital Marketing Conference & Expo]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_4/ai_n13502625]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA announced today that it will bring together some of the best examples of online video from among the high quality online publishing community to showcase at the upcoming Digital Marketing Conference & Expo to be held at the Metropolitan Pavilion in New...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[online video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[U.S. Consumer Spending for Online Content Reaches $1.8 Billion in 2004 on Strength of Entertainment/Lifestyles Category, According to Online Publishers Association Report]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_March_10/ai_n12416629]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA today released its full year 2004 Paid Online Content U.S. Market Spending Report. The study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S. grew to $1.8 billion in 2004, a 14% increase over 2003,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 10 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Online Video Has Arrived, According to New Online Publishers Association Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Feb_8/ai_n9493864]]></link>
		<description><![CDATA[NEW YORK -- Research Reveals More than One in Four Consumers Surveyed Watch Online Video Weekly]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 Feb 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[online video]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Online Publishers Association Comments on H.R. 29, the SPY ACT]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Feb_4/ai_n9493376]]></link>
		<description><![CDATA[NEW YORK -- Yesterday, the Online Publishers Association OPA submitted its full position on H.R. 29, the SPY ACT, to the House Energy and Commerce Committee elaborating on its initial comments submitted on January 25, 2005, pursuant to the Committee's formal request.  The OPA is pleased to be one...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 04 Feb 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
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		<title><![CDATA[OPA December 2004 Internet Activity Index: Holiday Shopping Leads to Commerce Gains in Share of Time Spent Online]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Jan_13/ai_n8691402]]></link>
		<description><![CDATA[NEW YORK -- The Online Publishers Association OPA today released the Internet Activity Index IAI for December 2004. Indicative of the height of the holiday shopping season, Commerce was the only category to gain share of time spent online in December 2004 over November 2004.  Share of time spent...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 13 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/online+publishers+association.html"><![CDATA[Online Publishers Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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